M N’S

New styles for men from London for WM include »- left, cashmere classic jacket with

bone buttons over merino polo neck sweater: cntcr. topcoat

and three piece suit in Glen- urquart worste wit ovcr- check, both satin-lined; and, right, window-pane chock

STYLES FROIIII LONDON. A

sports jacket In lrlsli wool twist. iSketchcs by Stomp. copyright Daily News Record. ' " )

New \oik.

Label Designed To Denote??-

01‘ In

fied readership of 11500.0(». ‘more than half the people Canada.

The purchase in a participat- ing retail store of a topcoat. suit. or sports acket carrying new “Woven in British Isles" 'label will automatically qualify purchaser to enter the con- Mr. Balcon said.

.latest vogue introduced by Brit-

! Britt; «poi-1m NZ’UlM‘l i trade With more than 150 coun’: tries. with varying climates, liv- ing standards. in . clothing. Thus . a uni» ‘ on Fubr'c Needs que vantage point from \\hl(‘ll to 1 survey— i anticipate A which fashion is throughout the world. even greater advaiitauc is that. in catering for ~ucli a mul- tiplicity of requirements. both in l P lardc British home market and overseas. nulls lll York- shirc. Scotland and the West of England produce a range of woollen and worsted fili)l'lt'> uii-

Fashion experts disagree as .often-and as violently—as ex- perts in any other field. But on one point there seems to be uni- versal agreement—the growing importance of the fabric element in both men‘s and women's fa» shions.

While this has always tended to apply in men‘s wear. in which

garment styles do not alter too equalled for diversity and de« much from year to year. it is Sign- “Fight. color and other also becoming a bigger factor ('hara‘lwrmlﬁ' I in the sphere of women‘s fasii- A“: PRICE LEVELS

“me. Close nhgpl'vet's of [he Par Moremer, Ihc's‘t' (‘lullll are

produced in qualities to suit all price levels. from the haute cou- ttit'e wvhere British woollcns are having a notable success at pre- scnt' to the native of West Africa. In the con- text it is interesting i'i‘cord that in Nigeria, where the indus— try recently

is and London sccucs say that in lfuture. seasonal changes in wo- men's style will be less radica than in the past and that more attention will be ,‘1l\'(‘ll to the color, design and texture of the fabrics selected.

it the other hand. men are becoming more adventurous, particularly in casual and sports wear. and this again lends em—

bazaars lat tor

to first

launched its

ph-as‘is (g the ('hni‘r] "f “("1" ll} trade promotion campaizii in a suits an coats. "1e resui i) ,

- neivlv- inc - . _ these developments is that all ‘ 'ependcm “mm” H“

tiin wool fabrics were given a rapturous welcome. not only for conventional Western dress but also for making up into native costumes.

Despite the hide sweep of its trading interests, the British in- dttstry does not lose sight of the fact that Canada rcmauis its largest overseas customer. Sev- eral hundred mills in Yorkshire, Scotland and other parts of country produce yarns cloths especially for Canadian consumers, and regular visits across the Atlantic ensure that mill executives are kept as clos- ely in touch with Canadian re- quirements as they are with the UK. industry's own home mar- ket. Whatever the future pat-

sections of the apparel industry, from the haute couture to the clothing factory. are demanding infinite variety of shade. weave construction. and fibre composi- tion from their cloth suppliers. Novelty is forever the keynote.

iwnurom: 'rnns'n

j British cloth lllallllfat‘llll‘f’l's twelcome this trend, which has "been dictated by Canadian and jU.S. demand, even though ' makes their task immensely ‘more, complicated. For genera- itions they have been accustom- ed to sudden switches in color ’and styling for women's wear fabrics; now that men are mov- ing in the same directioni— the

ain's leading tailors is called

the PeaCOCk L00k_ the tern of Britain's external trade

REFUGEE WOUNDED

BERLIN tReutersl East Berlin border police Tuesday

uitv of the mill designer. colo . .

‘ . ' , . may be. one thing is certain:

. n . .

“eighty: gingral”; beﬁzduéigg ‘that the creators of Britiin wool— =cised t0 the utmoét lens will never cease to be pre- ‘ This mm in the fashion cycle occupied with Illallllallllng their undoubtedly favors the r- ish 1centuries-old bustness links Wllll lwool textile industry. for two mada-

'ThP “Hyman. Charlottetown. Tues" April '7. 1964. 9

at ' ‘

NEW STYLE IN SWEATER

'l‘iii~ Riiiciiiar viciina slip- styles for tiicn as prcwiiicd over and nici'init poln- neck by the London Line 1964 S\\(‘.'llt"' are anion: the new

to his home in Rear ltiicr after

being a patient at the t‘harlonc» town Hospital.

\l:'. and \lrs. t‘iitford Peters Miss I'Ililhlit-Ilt t'ii:.i.wii.

“9"” HW‘I” “ll-“11055 VNWI'S l0 niirse-in~trainiiig at the ("harlot-

t‘liarhittrtowii. town Hospital and Herald

.Ioscpli t‘liaisson has returned Chaisson with the lJcparziviciit of

Health. Charlottetown. open! 1” Easter weekend with their par- Pnts, \I5 and Mrs John C. Chanson.

.limmi \laranald Bear Riv- er. .c a pallf‘nl in the Snoris Hos- Dl'lli

\li“

;iiil’i-7~i,\ it.

.It'hllllP (lliaissnn. Char- ~pf‘n’ Easier holiday! at her home in Rollo Bay. \iiion: 'he tcarhci's attending tlic 'l‘iviii iici'.~' ('nnvetitinn at Blf'

tlii ‘it(l H'."l “cliool wort" Mrs. J‘illll i commit. Mrs Adolph- i.» "'.'IL‘ \I'» Maurie DIX'in. \li- hciiiictn lioucette. Mrs. I-':iii«i\ i'iiu \\till and Miss Ida t':i:icii'ci‘

\li :ziio \lis \I‘Illllf' Burke. llcwii and [our Burke. were re- cciii c-n- 1‘ at \Ii zind Ali's Bil- li ‘iiiili'll‘:‘~ St Peters.

\l ,lrilit: l‘lihlsson recenth cii'i--:;i:ncd members of the lu'Ht lint l‘:.'l\l \H thel 1' \p ‘ riicctra.

it ~ t'iiri«siiii \ta'» 2 I'Pcf’nf.

‘ \'i\iit\r to Charlotte-

\l.ullrinalrl Bear ‘f‘MIIIIl: in Snuris

.lii a

ll 11‘” s “it A .lli our son» ii Eau and daught» c: \t' «illfi \Iis \nzus Mac- Iiiz'iitnn-lv

I c. lit-wot! and l‘llmci‘ PPlv

ci- .ind \l:'= \iinc \lt'Ewen left l'flf‘ll'il on a motor trip to US. \lr and \li'~’ John F. {\IacKin- and vhildren Jackie and "we were recent guests at iionii" iif Mr. Mrs. fir-Argo t‘iiristian. ant! \lrs. liaii Arsenaiilt Ruhr-rt Charlottetown. tanner with Mrs Arsen-

\tl'l

\lr» \1 Fl .lnmm (lillan. accom~ [IIIIE'Pfi by \lt' . Lloyd liiiwtcss and Ml‘ﬁ. Hilton Doyle. Siiiiinicrsirie returned home on 'l‘iicwtay Quincy, Mass. ulwrc lilt"\' attended the Reef!- (itiiaii \\(‘ti(illl£ which took place a! S' .loiin's t‘hiirch. Quin c y. \lass. on .\pri' 6th.

RCMP. Ql’P. municipal and railway police will co-operate in the arrangements to ensure all gm“ 5lltti1tlill}' Slllflf‘ni leaders have taken steps to prevent d:so:‘(ler in It gzant parade they plan \vt‘tlllf‘sdiiﬁ'.

o 0 Ma I n B I n yapparently shot at and wounded principal reasons. One In that ‘a would-be refugee attcmptingino other industry in the world

V to escape across the border wall :catcrs to so many different mar- like lo'for ready- made clothes the sit , ’l‘he HW'I‘ICt‘ is planning a na- into west Berlin, police said, ikptsl nation is much worse for there tion-wide contcst. in April to help is absolutely no way of tellinz‘draw ptiblic attention to the lab-

. I I top coats and other garments where the cloth comes born. I. .DOWS Men 8 and Wear

are going to get an assist begin-i "Our new labels will make iii ,. Shop DOWS -- You Could Win!

hing this month frnm the British possible for the public to know 00000000000000.0000...on.

Wool Textile Export Corpora~ lat least whether or not they are

00.0.000000000CCOIDOOOO...CO0.000.....0.0'COOOOOOOCOOOUOOIOIOOO

(.‘anadiaiis who would know where the cloth comes trom that goes into their suits.

Henderson & Cudmote . ..

for you the Discerning Gentleman

1,000 Outlets

tion. of Bradford. England. cen-igettinz British-made cloth." Mr, ter of the British wool industry. jBalcon said. “We think they will Enter contest

The corporation. an associa-lalso help to protect goodI Iiion of all of the spinners and name of reputable Canadian tail-: n i“ “mum”, that “me Mm weavers of Great Britain and tors. manufacturer: and retailvl , . , . _ Northern Ireland. has designed iers \v o are plague by the mis 'mml “em rem” "we" "‘0‘"

We Present . . 3

a label to be attacde to car- mom: made of British woollen and worsted cloths and cloths woven of a mixture of British Wool and other fibers.

The labels may be attached to the sleeve or sewn riEht into the lining of the garment-A- or in e cases be incorporated into and become a part of a British cloth manufacturer's own label. IN OWN INTEREST

.l. Balcon. of Toronto. a retir- ed British trade commissioner who now represents the BW'I‘EC in this country. said that while Canadian manufacturers and re- tailers of garments made of Bri- tish cloth would not be compell- ed to use the labels. preliminary surveys indicated that most of them would

"It is really in their own iii- terests that they do so." he said. "The situation is so confusing today that unless a man has his clothes made to his individual requirements and makes a point of examining: the sclvace to de- termine where the cloth was woven. he hasn't the faintest idea as to the cloth‘s origin. And

reprosommmns of those Wh0‘(‘.anada \vill participate in the claim to be offering British cloth .BI‘Itisli Woolleiis Month comet-i ghiclilll; fact haslnaveii .lcn lalwhich is to be staged durinu ritisi oom or wri e a ircati. _ i I. In! British air. 5mm, of (he mm? April to help foiiis nation-wide unscrupulous merchandisers co""‘”““" “Hemmn 0" "NV 518'"- have even gone so far as to in-.ment labels the. British Wool lclude in their advertising: 'i-c«iTOXtIle Export Corporation is in- productions' of labels of ‘Bi'it-;trodiicing into (‘anada as an aid ' cloth manufacturers who to identifying British-made wool ,have never even existed. lcn and worsted cloths and “K. EXPORTERS ONLY 'cloths woven of a mixture of Bri- The new British woollcns lab- “5h “'0”! and Mlle" ﬁbers- el carries the words "Woven ml The BWTEI‘ is an association the British Isles" against a hack-.of a!‘ of the spinners and wcav- ground of part of the l'nion‘ers of Great Britain and North- .Iack. The label is in effect a ern Ireland. trade mark and certifies that the- Contest pm,“ “.1” musm of cloth has been spun. woven and an “(4.; Jaguar mum. tfor the finished in the united hiiigdoin-wmnmo and 2-, wardth porn. and that the wool itself has bC'en‘ﬁcalod‘ worth $100 each. Both the “mlle "I ('Hl‘df‘d 1" “‘9 U~l\~ manufacturer of the winning 3113 Balm" “am “If”. billk 51”" garment and the retailer who plies of the new British labels {sells it will gel 8 free trip [0 Bl.i_ 3"“ hm“ _ made “anal”? bY'tain for two plus $300 in cash to lllPtRSST'l-‘lldltllll only'tothl .I\.Cex- cow,- expenses porcrs or civcry o cir ana _ adinn custonicrs and that ain J' Balmn' of me deliberate misuse of the liibcls B“p”‘3("5 "Ci’l‘o‘i‘l‘lalll" '" ('al“ would be pursued "with all the ada, said that details of the con- ,forcc of the law protecting the test will be carried in daily cl trade mark " weekend papers havin: a (‘4‘t‘fi-

"7' :-

'l‘oronto,

Great George Street.

0R $100 WARDROBE CERTIFICATE

during British Woollen: Month!

Anv suit. topcoat or sports jacket Identified bv this quality label—and purchased in our ' ' ' a handsome prize! Choose and ask for details.

Man's AND Iovs‘ wun -- u'umur. unworthy“

store during April—may w n now from our wide selection

The quiet eIcgani-e \ Woollens tastcfuh‘y

Craft for comfort. c looks. R (I C have out selection of qual

( ‘harlotfetown

Moore & McLeod

Ltd. Men's Wear—first floor

“thhh

firms, in regulars, talls

The ﬁnest all wool English display In our Men's Wear Department. We sugzcst .le Chm-‘9 your "PW sport coat, suits and [opt-oats . . . by ('anada's best known tailoring

SUITS WRTCOATS TOPCOATS

‘VV’III llIIIIS JAGUAkun

IIonﬂi'

. . . . OR WIN ONE OF TWENTY-FIVE $100. WARDROBE CERTIFICATES

Any suit. sport ml. or topcnat: you purchase hearing the "Woven in the Rritish lslns" labnl Pllllflf‘: you to on entry form which may wm for you a Jaguar or $100 Wardrobe Certificate!

VVooHens

and Scottish \uit‘slt‘tl materials are now on

Wear. And, reincmb

PRICED

BUY A

Any suit, im hot identified by this ctu Iabei- - and ﬁll“ hased in store during April—m 3V

and ask for details.

and shorts. also semi-stout and stout styfles.

49.50—79.50 29.50—45.00 49.50—95.00

ON THE ISLAND IT'S

l MOORE & MCLEOD LTD

‘voun mvonirs SHOPPING CENTRE'

SUITS

of Fine British Woollens

and the newest silk They are tom for spring and summer

you wear it unless It fits.

75.

during Brhish Woollen: Month!

lopcoat or sports

a handsome prize! Choose now from our wide selection

of Britain's finest styled by Fashion ontidciice and Ran the town‘s Ian:- ity suits In all wool and wool fabrics.

er H 8; C Won‘t let

FROM

SUIT ATH YOU COULD WIN THIS JAGUAR

(Mm-(mfg '

ality our win

.&C's

Shop the Convenient

NEW OPTIONAL CREDIT ACCOUNT

at Henderson R (‘iidmore for all your (‘Iothiiig Needs.

Way—(men s