K

1953

hanotlzer great

1904

Ford of Canada was born in. a Wallrerville, 0nt,, wagon works.

building created.

. ;”;;:.::;:;f'”f” liillil) OF CANADA

i i

1919

The original power house.

Down through the years, Ford of Canada has grown with Canada through serving and satisfying Canadian car and truck owners. 0

The vast, world-wide enterprise bearing the name of Ford has been built upon a reputation for quality and dependability. Ford precision, Ford accuracy, Ford durability are traditions in Canadais motor industry. They result from expert craftsmanship, exacting standardsufor material and produc- tion, and the finest and best equipped manufacturing facilities. ' '

Now comes 1953 . . . Ford of Canadais 50th Year . . . unquestionably the greatest of all Ford of , 1 Canada "years”. For this year will see the biggest of all Ford of jCanada' expansion programs- , Plnnt 2 was a program largely in the blueprint stage just months ago-turn plans into plants. ' bml"

565,000,000 is being spent by Ford of Canada to create new manufacturing facilities and to improve existing ones. Half is being invested in our Windsor operations to provide the largest and most up-to-date automotive engine plant in Canada-the most advanced foundry-a 37,000,000 addition to the power house-and a machine shop that will rank second to none in modern tools and precision equipment. In Trafalgar township, near Oakville, Ontario, a giant plant-now nearing completion- will start the actual assembly of cars and trucks by early summer. I New pow" F 0rd of Canada is in theautomobilc business. All its facilities are for one purpose-the production Home mmi of more and better cars and trucks, and to provide the best possible service for our customers

through our 1,100 dealers from coast to coast. I

We are doubling the value of our facilities in Canada, plowing back into our company the equal of

every cent of profit we have made since 1945, because we have faith in Canada and faith in our

companyls future. We know these facilities will mean better cars and tlucks-and better values

for buyers-because these plants will unquestionably be the most modern, best-equipped, and most, , cllicient of their kind in this country. '

1937 Present lVi'n.dsoI ; -

Plan t 4 corn structed.

d1953aA GREATER FORD-WINDSOR

Expansion plam new under ma will pour 335,000,000 into these Windsor 0 oration: to give Ford 0 Can't: (1, and the city of Windsor. the largest Engine ' Illant an where under I re Brilishflng-the most (norlern Foundry-the mm! a advance and complete " .'i Shn --n 87,000,000 tuidition to the Power House-on n property 0 460 (term. ogazwhieh are "under roof”. More than

ever, Fnrd- Windsor wil rank as "shawp cc of Canada's motor industry".

i"1953...TnE NEW FORD-UAKVILLE t -

We've " at a roof on n6farm" to create the In cu plant under one . g mqfIl'r;lga;ad;. Assam ly plant algeo covert acm;nZl::al lurid t ' t 1 undo in MM. M in t 2 gizalioilleeplzilt rioably rielaclx 4,000 men. Alf ond of Canada

; can and truck: ' bclauernbled here.

....FoaD MOTOR COMPANY 01: CANADA. LIMITEDFC

. Ford British:-built Cars and Trucks ..'. Ford Tractors, Deaiborn FarmtEqiiipment,- Fordson Major Tractors and Implements. . . Genuine Ford Parts and Accessories, -5 ; .

at 5 :2