Eli-GE F31?" -

.11.. “DIAMOJND TREASURE” Contest

fu l... EVEROE!

_.____..._....E.._.-<.e.

PRIZE WINNERS

M T. tc fc 1., . tl Cf w Sf ll pl I; This Contest will appear in the Guardian every Friday 2 during the remainder of i937. and is being sponso ed by t1 the lilllonlng leading business concerns of Charlottetown: D s< tllESli-lli A. c.i.\|i'ni-:i.i. HENRY lllacFARLANE a. co. ii: [,li.\l'l’l.I.l. .c co» I'.E.I. coorisulrrlvI: vi Lilli lllUNS Ll.\ll'l'l~_‘l) PUltDlE - FERGUSON 11 \)i'.\I.lil..\l'.\"S ( sii GROCERY PURE MILK COMPANY --. ( l)lLI\.s't)\".\‘ a .. nu KAN!‘ QUEEN srnusr MEAT MARKET f4 li.\l\\lltllitll (Ill STFIJIU REDDlN BROS, 2; ‘ iiii t;l.t>i{l.\ RIX GROCERY. f) f‘ t‘. lii-tsiiilzs user's LIMITED s m ~:i~i.'.:i~< .\ llRAllLI-il’ ll. r. SIMPSON b I, ‘-l tllI.'l|. i*.is("i'|'l C0. LTD. s'l‘ANLElt. SHAW a PEARDEN. g C l>i.\.f\'l) riiliiiriis. S'I‘I~.‘\‘VAR'I"S BAKERY _\ sun!) <l-.t'l'ltl'I‘IES JAMES "rnrr l‘ c ltllI\'.\f.. a JOHNSON It. N. TANTON t u l Ii. .i-ii;\"s'r0.\‘ A. E. TOOMBS nIUslC STORE. 2 a < ~. i$\'i\' WIIITLOCK TIRE sEitvIcI: 1 "'1. II. L. wonriiv i l‘. l ll l t‘ The (‘iiarloltetoyvn Guardian will issue six prizes each .-..- ~:.; _ i lsl. tffhtifl; 2nd, $2.00; 3rd, $l.00; 4th, $1.00; 5th, 50c; l ‘s llh Stir. ‘lliese prizes will be issued in the form of service ' r] ll" mcrrliziadise orders that will be honoured by any ad- l . -: list-r listed above. B g '000000Q0000000000000000000-0000000000000900-00-50-00 l

LAST WEEK

1.-.\lrs. Victor W. Ramsey, South West, Ilot i6. ‘2. lliss flertrude F, Holmes, 206 Hillsboro .St .“. .‘lll‘>'. J. l-l. Vagt, 92 Cumberland Street.

4. iiverctt Saunders. 12 Alley Street.

5» .\liss Bessie Saunders,

Winsloe.

(i.e--.l_ .\. Moore, Currie Building, Queen St.

¢0—000040000000+f0P0§4-0-0'0-0-§000 '0'§§0

Solution to Last Week’s Contest SLOGAN The Euston Phannacy- C. C. I-Iecschcn

‘rnc-Iliiprrilil Biscuit C0» 1-w-

Phnrmacy-Stanleyﬁhaw d: Pearden

Euston~ltcddin Bros.

t00000000000000000-00-0-000000000000f0'00000~000—0—0-00-0-0

Clue To This

Week ’s Slogan

'l‘his week's slogan belongs to an old established firm

In this city and contains four

words.

000 0 00 0 0 b 000 00-00 F00-O0-000-0J0-0J0000-F0

Win-ii you biiy to ask for “Garden City“

FAST

BGI-IIXG FROZE

Yoirrc sure of its purity. Made from lllli!‘ rich cream and TRUE I-RUII ‘

l’ i..\\ Ull 8.

YOU'LL ALWAYS FIND

l lie PURE Ml

0O0l00000000000009004-0040'

v-¢o~voo>ooooooooowcﬁﬁcv

\i'.'| lying you countless hours of rl. .1 inc llllil happiness with its 1h i. I iztlc Alliglc tone. It's '.I qty ti‘fllltll'lllf'lll to operate.

lo our store and let us dem- ILI- the llt'\\ . I" Battery \"-::‘.i liril n (l. .. nodcl til on, at a price within your

Zlusic Store (‘liarlottl-town

I . ' ‘*4 '\ “t-ln-I

ll -' n It’ ~ill oii.i'itr. qI::ilil_v groc- tllw ;~\ iln- n us we rnii possibly

."' I1 to ~-ll t’: ill. UFZVEY.§LAU.\"S

l Xi-ri- lflli

».i...

(JASH GIIO( ER) Fri-c Delivery ‘ 5€00'OO0000000000 _ i. ml your lllt‘lf‘l'. arc l‘ ' l I'll the .‘l run up y. i‘ light hill. 1i unit.» ltriitingliouse lamps

lit

CI-HPPELL c?‘ CO. '.l tfliw ii Ft. Phone N40

, .»0oo¢ 0

ml ti-r

..~->o'*»*'~*0

Diskcoifs Restaurant ill (pm-n st. <.\t‘Xl to Fire llalli

Delightful Iloivir-(‘nnked Meals

Silccial Light. Lunches

We carry li complete stock of the famous

NYAL Preparations H- L- WORTHY

Z18 Queen Street. Phone 211 000-007000000000-0-000000-00 Gct Your EGGS At THE (‘ANIILING STATION 2t! (‘cnts per Dozen This Week.

P- E. I. CO-OPERATIVE Eng and Poultry Assocatlrn ilY-ymoutli Street. Phone I76

Ire-Cream be sure

Cheap l

l values in

M“ F" which cannot be replaced. or

“DELUXE” DELICIOUS

LK COMPANY

EXPLANATION

Each of the above firms ment in today’s Guardian. various parts of this the diamond border.

The Contest Editor will each Friday, IIQIIIS.

been purposely inserted in TREASURE” advertisements

slogan or trade the above advertisers.

How To

Having carefully read each “DIA- MOND TREASURE" advertisement in this paper, and Feature Article ln thin section. contestants must write the name of the advertiser in whose announcement or Feature Article a word was inserted, along with the extra or surplus word ui each individual one.. "Also arrange the words to form the slogan or trade phrase and state the ad- vertiser to whom you think the slogan belongs.

Then attach to receipt or counter slip from any one

drawn. There is no limit to the

8nd " "l not be accepted.

above will not be accepted.

+¢¢+ COME IN AND SEE-

the new Movie Camera Sells for $11.95. Projector for saline $24.75.

Extra Films for above about 3o n, 95 Cents.

REDDlN BROS.

PHONE 86

0-0 0 00-0 0-000 00 0-0§~0-00-0-00-¥@O

PREPARE FOR

The New Gr.~l~.e:':ll Electric Battery WINTER Now R A D | Q Repair your Home and Building:

now. \Vc stock the best brand: of roofing and building hardware of all kinds.

Stanley. Shaw & Pearden l Ilardwarc Thnt Stands Hard Wear Corner Kent and Great George st; Qooooooooooooweovowo-vo-oo-

Take A Weekly Holiday

weeoveee-"veev {Li-t us do your baking for you. We

aluays have a fresh supply of Cakes. Pastries and the famous

‘ Stewart's Cream Loaf.

Stewart's Bakery PIltINE 211. FREE DELIVERY 000000000000000000000-009

SPECIAL VALUES

lh- still have some exceptional discontinued Watches

Watches for lervlca and MOI- any and are guaranteed by Ila.

\\/. N. IANIUN

illtl Kent Street Jeweler 0 0 Q 0 0 O 0 000 0 00 00-00-0000440

IARE YOU ALL SET

I-‘GR. THE BIG

1937 FOX SHOWS?

FOR nssr BEST RESULT! - it - Piiolli-rzite Priors FOR FINER FURS — "FOR U, sssooot—cooooooooooooooo SLCQEPP, ‘f I Wool Pullovers - - - - - $1.05 FEED IMPERIALS l 'I‘wili Sets — - — — — —' — "-95 I i; Skirts - - - - - $1.95 u. $3.95 FROM PUP T0 PELT" " c" R- P- SIMPSON Imperial Biscuit Co» Ltd- Quren Street. Phonc Z35 40ooooooooooooooo-oo-ooooo I*““*““‘*”“““H*.T

SAUSAGES Per Lb- 19c Made by us from carefully selected choice young pork. You'll llke them.

Gtc-en St. Meat Market ll. PETERS Phone I801 0 00000-00044 >000 0-04-0-0-00-00

EYE-STRAIN is a warning Signal DON'T IGNORE IT — Have

your eyes examined NOW

J. W. JOHNSTON OPTOMETRIST m Kent so. Phone 1095-]

. ...,....._.a..... s- . ._. .. .. LA-LAJc-s; 5.1....

‘The Old Reliable Drugstore‘ O40++++o+++o+o+++>++§o+¢ Now that house cleaning time l; here, why not have your furniture Upholstered & Repaired

by our experienced craftsmen

HENRY MacFARLANE Phone 1042 Kent Street 099-0-046-04-0-6-60-0-04-00000040 _ This week we are offer- ing our Customers groceries of Highest Standard Quai- ity at lowest prices in the city.

RIX'S GROCERY BOTH STORES 33 l-("Ilworth Avenue Phones i021 and 1022. Corner Queen and Kent street:

Phones I601 and 1602.

romoooovooooooooon .40

Save money on your FALL FOOTWEAR

supplies supplies now. Boots and Shoes for all the Fan-lily.

PURDIE, - FERGUSON

>0 -0-&0-f0 Crichton’s Limited | RESTAURANT lign

""1""! llll-temc and colors. PRICES 95c T0 81.50 PHONE Old THE GLORIA Oor- Queen and Richmond Stroetl 00-000000-00-00-0-60000000000 Particular housewives know the value of insisting on ‘fQcQﬂQS n; llllallii- W0 have them at. low

III S- N. KAYS

I‘ PIIIIIII SIIQQL Phnng $5

_ TEA ROOM l 0PI‘.N—7.00 A. M. I0 2.00 A-M. Dally 141 ﬁre-t Georre Street l Ulltllve Food. Courteous Service, Good Order. o-moeooeoooo-ooovooncaa» JU$T ARRIVED I N!" shllvnlent of Fail Scarves in w°°'- 51"" Ind Crepe Materials.

0-00000-0-0-0 040-00004 0 0-00 00 0 Ollr new equipment enables us to repair tlrcl of all rho: lncludlngl lll inch and l6 Inch.

PHONE 909

Whitlock Tire ' Service

gQQQQQQQQQQQQQQQQQQ'QQ.QQ 00000000000000000000-000§ 0-000000000-00000000000000

These advertisements appear in paper and may be easily identified by

an article featuring one or more of these

It will be noticed that an extra or surplus word has

words, when arranged in their proper order, make up a phrase used by. or appropriate to, one of

900-00000 0-0 >0 0-00-0 00 0-0 0-000 0-0 f0-0-000-F00-0 004-00-000-0-04-00

your solution a dian

@0'0‘Q"0"0'000'0000000000-00000000@0000000000000400004-00

IMPOR TAN T!

As all prizes will be given in merchandise or service orders, it. is IMPORTANT that you state in your reply the name of the advertiser upon whom you wish the prize order

testant may send in each week, but each reply must be accompanied by a receipt from one of the sponsors of this contest. Bottle caps, labels, and wrappers are not receipts

Receipts from advertisers, or other firms, not listed

All replies should be addressed to the ’ Editor, DIAMOND TREASURE Contest, The Guardian, Charlottetown, P. E. Island

This Contest Ia Open To All Except Employees 0f The Charlottetown Guardian And Their Families.

All-IE UEAKLOTTETOWN GUARDIAN _

‘or eoII:si

have published an advertise- also publish in this section

some of the “DIAMOND and Feature Article. These

Enter

of the business concerns lpﬂllltll~

JOIINBTONS uivaa

Our new blacksmlths. Mr. Lciull ‘Maoliolizte ~and Mr. James 0-

i ' l alum are busily gnome 1n the s P l | T trade at their new forgo at Mt-

Rylh.

(By The Aksociated Press) PARIS. Oct. 13 — The Popular FrontFUnion of Leftist Parties

The farmers of this community arc hurrying to get their POWWf-i and other feed; stored before old: man winter catches them. I

which has governed France since Mr. and Mrs. ‘Ilwmtlﬁ BIBZEl Leon Blum came to power tn May and fgmily ' spent Sunday in l lotto-split tonight over the same Glencoe the guests of Mr. and

united front election program which] Mrs. Joseph Mclsaac- put them in office. Mrs Daniel urlscoll. spent: the The executive committee oi week-end with her dﬂllﬂlllef- M15- Blum‘s Socialist Party refused m I Joseph Welsh. Nine Mlle Creek. sign an agreement ordering its de- Master John E. Brunei, John- partmental committees to with- stone River, is spending a few days l draw Socialist candidates from‘ with his grandmother» M". Owl!“ . next. Sunday's run-off cantOnal ci- - Prﬂlllhl- . ' ections in‘ situations where an-' Tl"! DWPIB °l this dl-‘wlcl m‘ other Popular Front. candidate 69W"! l 5°V°T° shmk ‘m head“? polled more votes in the ﬁrst elec- °l m3 dun‘ °l Mr‘ wumm Cm“ i tion. ' “e- ' rile Socialists thereby bolted 0w" whwl h" °P°"°d m" u" l decisions of the Popular Assembly _= fall vacation _under the mcarcful | -polltical coordinating body of the Salgnzw‘ °l n’ temher’ M M”? 3 Popular Front-to which commu- r _ nlsts. Radical Socialists and the M155 Mtggzme hilagi?“ hiiag; Union of Socialist Parties already turned er m k t have adhered. “chum”; Yang‘, a’ two w" s w The action appeared to threaten i,“ J~L°hP§llnii?f+-w the whole framework of the Pop- ular Front that supports the gov- ernment of Premier Chautemps. Blum's successor. Some political observers said the breach might: be healed soon Willie Riglitists. forming the parliamen- tary opposition, predicted the col‘- lapse of the Popular Front. Rtghtists were pleased to see the apparent split with Socialists lined up on one side and the re- maining three parties on the

in: this Contest. indicat’ _ that busincl had been transacted with at least one of the firm: listed above. within the past two weeks.

Each week six replies will be] drawn from all received and at: awards will be given in the order’ of their drawing:

1st, $4.00; 2nd, $2.00; 3rd. ‘L005 4th. $1.00; 5th. 506i 6th, 50c. -

All replies must reach the Gulr- i Office not later than noon on Thursday of each week.

number of replies any con-

AIR

‘U

‘mats ‘AAA a‘

We are always ready and planed to assist you in selecting ﬂoral tributes for any occasion.

FUNERAL DESIGNS A SPECIALTY

Member F. T. D. A. Ink

PHONE 259 ( ~ N‘, James Tait , \ nous-r

37 Villa Avenue

FEATURE‘: iniieiss

REDDIN BROS.

For upwards of sixty yearaRed- din Bros. Drug Store has been serving the people of Prince lid- ward lsland, and today it is one of the most completely stocked and moclernly Cqlllppﬁdudfllﬂ stores tn

other.

"Absoluloly—prcvided you're smoking a Sweet Cap, tool"

SWEET CAPORAL CIGARETTES

“The purest lam: in which

_ogrgui~:lz 15. i937

.-_ l-i

"ls ll really good form‘ to he non eating hot dogs?"

‘- can be smok¢d."-—— ‘(mitt

Amazing °'SHUT.EYE”

Test-Convincing Thousands

Whalers Arrive At. Halifax . From Arctic

ship once more iii Halifax harbor.

(By The Canadian Press)

HALIFAX, Oct. Iii-Battered and a triﬂe rusty. showing the effects of six months among the ice ﬂoss of the Arctic, a ﬂotilla of small whaling steamers came out of the north today, to join their mother

The mother ship, the 13.801-toli New Sevilla, of the Seville. Whal- ing Company, England, completely dwarfed her six "babies" as the seven vessels struggled in from the Arctic one by one during the dill’-

Here the whale oil and meat not already aboard the New Bevllla will be transferred from each of the smaller ships to the ﬂoating whale factory where oil will be processed and meat cured before the voyage across to England. The veimels have been in the Arctic since late in April.

€_~_- tel-date fountain Sflfvlffc is also conducted at. the front of the

store.

Beddins are authorized agents for Canadian Kodak and carry a large stock of cameras. ﬁlms, etc, and operate one of the fastest dev ‘ ,_‘ , and printing servicesin the province.

_Mentioi1 should also be made 0f the large variety of high grade chocolates and confectionery car- ried by this well known ﬁrm. Red- dlri Bros. are located at 132 Rich- mond Street and the phone num- ber is 86.

DVIPERIAL BISCUIT CO. LTD

One of the Islands most pro- gresslve manufacturing concerns ls located at the St. Peter's Road Crossing, head of Loiigworth Avo- nue.

The Imperial Biscuit Co. Ltd. was incorporated in 192i having been in operation for some years previous to that. In i935 the man- agement was taken over by Mr. John A. MacDonald of Southport and since then has been running overtime continuously. Tho annual output capacity is 900.000 lbs. The greatest bulk of this ls for local trade but a considerable amount la exported

Imperial Biscuits were the first Fox Biscuits manufactured in Canada. and were also thxrnrstw to be made from Cod Liver Oil.

rm» this reason credit is largely due to Imperlals for the elimina-

Eastern Canada.

Mr. Leo M. Doucette ls the gen- lai manager and is a registered pharmacist with a thorough know- ledge of drugs from purchasing w

ﬁlling prescriptions. Associated with hlm is Mr. Roy M. S. smallmari. who is also registered u a first class pharmacist and who ha: had g, wide experience in dlaponllne prescriptions.

At. Reddlns you may ﬁnd any- thing and everything in the line of drilgs, medicines, household remedies. and in fact rnally nIOIB articles than you might exml W ﬁnd in the ordinary drug I10"-

A specialty counter displays l large variety of items from It" cents b0 ﬂfty cents.

l-‘teddln Bros. are exclusive MP- resentatives for the renowned HI!- riet; Hubbard A?" and Innd! Toiletries and Beauty Aldo. and also carry a ‘large stock of Ill __ __ ‘ l cosmetics, etc.

Here you will see the largest stock of Parker Pens and Pencil! in P. E. Island and allo a ll!!! assortment of the Sheathi- lino of Pens and Pencils. ‘there lre 0n display here all leading brand: of tobaccos, cigars, cigarette: and

smokers‘ supplies. manur- carryl

several of the world's but. makes of patent. pipes.

Dressing Bets for ladies and gentlemen; shoving sets for home or travel: sta“ y. souvenlrand scenic post cords; first aid kilo: vacuum bottles, and countloaaltems are always ln stock at lteddin Bros.

‘A very attractive rest. room is a’ the rear of the store. and here you may enjoy a quick lunch or hot beverage at any time. An up-

tlon of rickets in our ranches. The destruction of young foxes by the females has also been materially reduced by feeding Imperlals, as they supply all the necessary vita- min food elements.

The Manager, Mr. John Mac- Donald is well known throughout this province and is thoroughly familiar with the fox industry. Hts son. Mr. Cllﬂord MacDonald ls the active salesman for the com- pany and is exceptionally popular with all ranchers on the Island.

Imperial Biscuits are made from the purest ingredients, including rich Col Liver Oil. and are pre- pared and handled under strictly sanitary conditions.

The well known- slogan of all leading ranchers is "For Success Feed Imperiala From Pup to Pelt."

N0 MDIIE BIIIOIISNESS!

Eluorlonoe o! Ontario Woman

Accurate automatic action

ever developed!

NEW I958

MIGHTY luonliiicii ol= TIIE liiiil

ﬂulemwirb RADIO

THE first really important new idea in radio in yeml Not merely sir-culled automatic " adgetc" but] truly automatic radio-that's Majestic, the radio o tomorrow brought to you lodnyl Jun think --wiih your eyes shut-you can get your l0 favourite unions in l0 seconds! Here in mighty Majestic‘: mightiest achievement since it til-n in! ' ’ e “, l. , ' that ' the world!

New Features

Mojeltlc Ill and ll Btullon Automatic lladlo

n K Illljolllc Excluelvo Silent Tun-

in. There are eiiherﬁve or ten mllom (depending on the model) per- M-jum Neon Tub. vnhn" Inancntly tuned-m, always ready for lastaaimeoui reception.

com,“ You can tuna the regular dial exactly n you would any ordinary Mugs": ‘mom-He B." radlonwheu desired and circle the lobe, but when using the "Auro-

Boouer matic system you tune nothing! ou daiply turn the witch and

there's your program. No noise, no delay. no mechanical operation of any kind. You won't be ntlaﬁed with "Automatic" or "Electric" Tuning or any other system of iilechanical tuning if you insist on seeing Maiesiic “Automatic Radio". Witness the astounding "shut- eyc" lest.

PRICES 69"“

Model 7146 -- I

Majestic Beacon-Lite “Tuning Eynﬂ

lllajeltlc New Diffusion Speaker

Majelllc Overload Prevention Special 8 Prong Octal Ban Metal Spray ‘Hibe-

kn l0 notion Model 76i—S union Automatic 6-

Auinuiailc H-tu All-Wave Con- Iubo All-W v M IwIIII "N "t N" role with "No-Sloop" dlcl- Stoop" Dial. .- . ‘Fl: . Q9430;- ' ' ' ' ' ' ' ' ' ' ‘115-99 Model 762--! union Automatic 6- Model ms-io mo... Automatic "l" "W" - - - - m.”

l Z-Iuho All-Wave Conloln -- "ND Sloop" -Dl:l - ‘i993! Model 798-40 miioii Automatic 9- Iubo All-Wave Cannot: with "Nu Sloop" Dial I169.” Model 756-! nation Amniotic l- Iubc All-Wave Connola with "No Sioogfk Dial - “)9,” Model 766- ! outlon Automatic c. tube Standard Wave Collllo I943!

!1ﬁ;r"=.-l"-ti"d='-? Trade-In Your on Hulllu liberal Allowance — Easy Terms

_ _ _ PlpIllrPrlccd Nni-luluinutlc odell Model 77!—~7-tubo All-Wave Comolo ...-......g9p,9§ Modal 770-7-Iubc All-Wu: Mental ..........g79,9; Model 76!—6Iubo All-V:

' ' ' n u s n o o Model YOG-Oduhe All-WI o Como’: t o . I - .. ,

dlul neIni-alCod: and are ltrlnnd bv Con» dim Radio Plllnll, Ltd.

DEALERS IN PRINCE EDWARD ISLAND:

1O stations in 1O seconds A a the Fastest, Simplest and most

A, E, TQQmbSA, Charlottetown Miller Bros,’ Charlottetown

F. E. McDonald, Summeraide W. J. Sample, Kenaington

E. ll. McFarliine. Kensington A. J. Mathelon, O'Loary ’

H. P. Jelley, 0’Leary

W. P. MacNeil, 0’I.eary

C. McDougall, 0’Leary

G. S. Sharpe, Tyne Valley

C. R- heard, Alberton ' Ivan Kennedy. Bradalbane

C. H. Booliiier, Montague Bruce Mcltwan,‘ Morel] , E. W. Anderson, Moi-ell C. J. Gallantrllowlan

G. A. Shelloon, ‘Plgiilali

,>.v,\ - 3- » ,. r p, ...,D.;K. U 1,. ..‘ . ,,,.,.,,,.,_.‘ _ _,.

l_ gcq: .3 ---

McGiﬂgan I Boyle, Hunter River Carrutliere Drug Store. Montague