NTHE AIR

MUNDA r PHUGRAMS Cm‘Y—‘I‘V

30 .m. I00 :.m.—-Rau|o Daleo

5‘30 p.m.—-'lhis Living World 9:00 p.m.—-Wscko

.00 P .13 la." . .lA arm—Viewpoint ' 1.30 urn-Sign Off

CKCW-TV . I . .rsmiion Sign On “5 pm News, Weather, Spam

.m.——Monday Playbill ‘00 p Mssterson of Kansas

The Minn. Charlottetown. Mon. May 6. 1968. 13

Tourist lndusiry Studies

U.S.Tourisls And Habits

By DENNIS ORCHARD

VANCOUVER (CE—Compos- ite picture of an American tour- ist visiting Canada:

He is 36 or older. lie is travel- ling with his wife, but—chances Bil‘%lhe children have stayed home. He's probably a profes- sional man. earning between and 512.000 a year. He about $40 a day

He might be coming to camp, fish or spend time at a reso . but the odds are better that he is headed for a city. It is un.

_, n

. likely that he has been here be

fore, but it's almost certain he will be back. Last. and just be will probably home within two days. This, at least. is the picture drawn in a survey by Regional Marketing Surveys Limited for British Columbia. INTERVIEWED TOURISTS Unique in Canada. it featured

as important, he on his way

interviews during the 1962 tour-' ist season at ports of entry and on ferries to Vancouver and

ancouver Island. This year. tie tentative plan is to extend the survey to visitors from also where in Canada.

But the province is not yet finished examining this compo- Slie American.

His affluence encourages the tourist industry. And the Cana- dian Tourist Association, for one has concluded that he can be persuaded to stay longer and spend more.

One step is Project Hospital- ity. designed to persuade the tourist industry to persuade the services industry to improve its approach to tourists.

CTA wants 100 “hospitality schools" held in communities across Canada this spring. Stu-

i

The subjects will he twofold: What the community has to of-; for in terms .of entertainment. scenery. shopping, history and1 recreation; How to help touristsi with this information and how?

put it across convincingly. .

Hospitality schools are a newl Concept, but not so new that boy haven't already been held in Yarmouth, N.S.. oncton.» no. Niagara Falls. 0nt., andi Calgary.

CTA Executive Director Law.‘- rence Ecroyd says their most! effective teaching devices arei films,’ touns of the local ares.‘ and effective speakers to get the students off their hands. .

CT as been plugging the? schools and tclling how to sail them up through a series of con- ferences with provincial tourist

.-additicn-al “0.000.000 the .

province. ‘ They also h e a r d some “don'ts” about tourist promo- tion: Don't remind em of

association. Since January the (TA caravan has hit Monoton. Ottawa. Peterborough. London” ()nt.. and Calgary. Last week it‘

spent three days here with the:

B.C. Tourist Association.

COULD MEAN :40 MILLION One of the lessons B.C. dele- gates took home was that if every tourist last year had been persuaded to stay one more day in B.C. it would have meant an

homc by flying the stars and stripes; Don't take the adven- turc out of their trip with a "welcome tourists" sign in your window.

And above all. said manager Roy Corbett of the B.C. Hotels Association, don't risk a repeti- tion of his experience on a visit to a community in the B.C. in- terioi.

“What's doing here these days?" Mr. Corbett recalls ask- ing a hotel clerk.

“Buddy.” the clerk said, lean- ing confidentially across the desk. “nothing ever happens in this town."

dcnts will be people who meet the public—waitresses. cashiers and clerks: bell boys. cab driv- ers and cops.

‘ ' Around .30 p.m.-—-Sing Ring :15 p.m.—Friencl|y Giant

.30 m.—-Tsko Thirty 3.00 gm.- arlcn Hull 1.30 p.m.—Rompar Room 50! pm.—-Rszslo

5.30 p.m.—Thia living 6.00 p.m.-Suppcr Clu - 6:15 pun-Television News 6.25 p.m.-Supper ub

6:35 p.m.—-Telsvision Weather

40 p.m.-Suppcr Club

' 5.50 p. .—Television Sports- 700 pm-Fsthar Knows lost p_m.-‘77 Sunset ‘Strip .30 pun—Don Manor

. .-Dsnny Thomas

2.00 lam-CBC News 2,11 s.m.-Vicwpoinf 2.20 s.m.—CKCW TV News

2.25 tum—Sign Off

"Viv. CALLS NTTE or DAY

Day 4-3537 Nllo 44503—44462-

VAIL’S RADIO & TV.

:04 Kent St. Ch'towp “ Mao.» ____._._.

CFCV . MONDAY

tZB—Sugn On

Hit—News L Weather His—Country I. Western Roundup 6.35—Couniry & Western Roundup n.55-Newl and Weather IOU—Hebrew Christian Hour 7.15—Counlry 8. Western Roundup

35—Fsrm Rsport

. Canadian Bus _ By Three Maior Problems

By REFORD MacDOUGALL MONTREAL (CP) —- Commu- nists computers and competi- tion on the international level are three problems facing Ca- nadian businessmen. says Wil- liam l. Turner. Jr. ‘rner. an executive of Power Corporation of Canada. made the statement here while participating with a group of Montreal businessmen and educationists in a panel discus- sion at the Advertising and Sales Executives Club of Mont- re .

‘he panel was asked to dis?1

cuss “Problems business must solve in the next decade or else!"

"In Canada and the West we are faced with the fact our eco. nomic system—a blend of par- tial governmental control and private enterprise—is on trial." said Mr. Turner.

“Of particular concern is our ability to raise the minimum standard of living and lower un- employment."

“The answer here is political.

but the.solutlon will not be

found Without the active par- ticipation of today‘s manage. ent. '

m Another problem. Mr. Turner said. is the growth and sophisti- cation of data processing. He said the growth and va- riety of computers now enables management to run increasingly

iness Faced

c o m p l c x organizations with fewer people making maior de-

Compuiers also were solvingf some of management's smaller‘ problems so that executives‘ could concentrate on the bigi nos. 1 “But the ability to amass in- formation has out stripped man- agement's ability to use it ef- fectively.” Mr. Turner s

"Tomorrow’s managers will of necessity have to be schooled in computer techniques." Discussing the problem of in« creasing Canada's role in inter- national trade. the Harvard-od- ucated executive said:

"Canadian raw material labor - intensive industries are often not as saleable in world markets as we might wish be cause of our existing labor rates and standard of living."

Because almost all countries have access to the latest tech- nology. Mr. Turner said. labor' costs are often crucial in decid. ling between alternate sources

0

cisions. 1 '

RIPLEY'S BELIEVE IT OR NOT

FEATHERS OF A M365 HANK

{of raw material. 3 "The paradox here is that to ‘support our standard of living.

Canada needs to export prod- ucts which involve a lot of la- ibor.

"it is management's respon-i jsibility to open these markets in .order to expand production, arm; n :

ithercby to help lower costs a ‘raise the standard of living.’

‘ rail—Country & Western Roundup 8 ews

R ll—Westher

filo—Country I. Wsstorn Roundup 8 AS—Weslher

ESQ—Atlantic News

CONTRACT BRIDGE

By B. JAY BECKER

RS7—Thought For Today 9.00—C C News & Voice Reports Ola—CBC Preview Commentary

9.l5—Notes and Music coo—News and Weather nos—Nam L Music

LOO-News L Weather Ios—Nom 8. Music

his—Bulletin Board

1.50—Noies and Music [SS—Atlantic News Roundup 7.00—Weaihar

His—Mostly Music

7.30—Ncws and Weather 7.45—Moslly Music

loo—News Headlines In Weather '7.02—~|ntsrludc

Mil—Matinee With Willis MEI-Tommy Hunter—CBC LLB-Mostly Music

2.00—Nsws and Wlsthor 7.05—Tha

FOO—Newt Headlines I. Weather 3,03__Trans-Canadn Matinee CBC lilo—Hits and Encoros

lilo—News Headlines L Weather 4.03—Csnsdisn Roundup-CBC Lin-Hits and Encoras

Lilo—Tho Outports

5.00—Nsws and Walther 5.05—Thc Ouiports

6.l5—On Parliament Hill-CBC 6.20-Sporls Psrsd

«Ito—Tonight; Music

7.00-Bsck to the Bible Lilo—News and Weather TAB—Byline

ISO—Program Schedule 7.5l—Tonight'a Musk ROG—Broadway Holiday CBC 0.00—Naiionsl News-CBC 0.30—Univarsity of tho Air—CBC LOO-News and Regional Weather l-M—"lsvlight Serenade

tummy M. 13231

rm No. 37 int ' ' una' tells about the aim??? Em Yscksgc of 'Dr. Jackson Food! .imned nc rod contains an

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South dealer. NorthSouth vulnerable. ' NORTH Ir. Culbertson O Q J 10 9 5 s . A 2 9 4 8 AQ ’ ‘ EAST coo Lens K 0 w A 8 2 Q J 10 C 5 C 8 Q 9 8 2 o J 10 s a s A s s: a. J 10 7 a TB nu. Cnle A 74 Q A K Q 7 0 K Q 0 'l 5 8 ¢ K The bidding: South West North East. 1 o 2 9 a 4. pm SNT Pass 4 .fi Pass 4 0 Pan 4 0 Pass 4 NT Pass is a. eu- NT Pun 6 o This hand occured during the {anions Lens-Culbertson match in 1931.

Mrs. Ou son was South and opened the bidding with a diamond. Oswald Jacoby was West and made a weak jump overcall of two hearts. Ely Culbertson (North) bid thrce spades, and Sidney Lenz (East) passed.

Mrs. Culbertson now bid three notrump. This might have been

‘ 1 regarded as the right bid in

those days. but surely. by mod- ern standards, the better rebid at this point would be four dia- monds. Hands divided 6-4-21 are hardly the notrump type. and to this extent the three no- trump bid was misleading. but beyond that there was also the misrepresentation of highcard strength with a hand contain

.118 ties op- posite a jump-shift.

Culbertson bid four clubs and now Mrs. Culbertson rebid her diamonds. Eventually, following a cuebid in hearts. Mrs. Cul- bertson became declarer at six diamonds. It was an unsound contract. of course. but never-. th ‘ d some chance of 1 success. depending upon the opening lead.

Jacoby had no clear-cut lead. The Culbertsons had bid all .four suits and it was by no means obvious where it mid who best to attack. It seemed to ihi-m there was a good chance that Culiberson had the A-Q of] spades for the three spades bdd.l and that an eventual finesse: would trap his king. I So Jacoby decided to put Mrs. Culbertson under pressure by leading a spade in the hope of forestalllng the fi- nesse. Jacoby thought Mrs. Cul- bertson might read the lead as a singleton and go up with the s

“JO—News and Maritime Weather ll.35—Starlighr Scranst 12.00—Nowa, Regional Weather 8-

Sports Scores DDS—Sign Off

. CBA MONDAY

LOO—Tho Garry Foamy Show, s.oo—csc News I. lnlsnd Weather IJs—Msrhhna Spomcasr

lilo—Tho Gerry Fogsrty Show lib—Tho Max Ferguson Show 9.00—CIC News and Direct Reports 9.lo—Proviaw Commentary lid-AM. Chronicle

"MO—Count Your Ilsnings

IOU-Playroom

10.30—Court Of Opinion ILOO~CBC News

"Db-Joan Marshall

ILls—For Consumers "Jot—Record Album

"JO—Tho Archers

HAS—Record Album

ll.55—Matlnoo With Willis 12.00-dombom Junction Ills-Climbing” HIS—Jamboree Junction T2-30—Msrltlmo Farm U'Cut Loo—csc News i Inland Walther l.l5-Tho Tommy Hunter Show

IOWLMl Radio 8. TV gm Evert mm his son Dial {-0024

a“. 1

cc. The plan succeeded his 'wildcst dreams. Lens took the six of spades with the ace and returned a spade. thus defeat- ing the contract a trick.

, Mrs.

w have made all thirteen tricks!

l.59—Dominion Observatory Time i Mi

loo—Tim. Out For Melody 2.!5—Timo Out for Melody 2.45—-John Duinio Tolls A Mary 3.oo—csc N w 3.03—T.C. Matinee 3.307-T.C. Malina LOO—CBC News 4.03—Csnsdisn Roundup , till—Johnny's Spot 4.30—Countdown 5.00—Maritimo Fish I'Csst 5.20—Tempo, CBC Notebook 6.00—CBC News In Weather 6.15—On Parliament Hill 6.20—Rogionsl Commentary bib—Maritime Seaman 6.30—Muslc In the Evening dds—Music in the inning ITS-Dylan 7.20—Msvlno Weather 5 Musical ioriudo

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7.30-Asslgnmont

loo—Radio lmrs 0.30-Songs Of M, 9.00-Summar Folio 9.30-Diatlngulshod

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moo—csc Not. News Roundup 0 skin. Personally

logo—University of the Air

lino—Thom. Of The Air

West or 'l2.09-—lnllnd Weather

DAILY CROSSWORD .

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