PAGE ELEVEN
TOURIST
SERIIIDE WEEK May 1st to May 8th
”I'ho Tourist Business Is Everybody's Business," and it is with this thought in mind that we, the members of your City Council, heartily endorse "Tourist Service Week”.
The City and Province have a splen- did reputation for friendliness and hos- pitality to visitors. This should be main- tained, and wherever possible extended in order that all our visitors may be assured
of a courteous welcome.
A buoyant and prosperous tourist busi- ness is not the private concern of a few merchants, and It is the public
concern of all of us who live and work in
hotelmen, restaurateurs,
service station operators.
this community. I commend the aims and i objectives of Tourist Service Week to every citizen of the community.
I
a. EARLE Macl)ONA!.D MAYOR '
ism
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It's Your Opportunity..
WOULD YOU LIKE TO' SHARE IN TWO HUNDRED AND SEVENTY MILLION us. TOURIST DoLr.Aast YOU DID IN 1949i
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What are YOU going to do during 1950 to better that figure? We ALL have a job to doi Treat our
visitors with utmost respect and cater well.
Canada's Tourist Business is GOOD Business - EVERYBODY Benefits
MILTON'S OLD SPAIN
(E
i EVERYBODY BENEFITS
from the TOURIST DOLLAR
spent In this Community ..
Lot's lam Thom Iy Dosorving Tlieni.
J. T. DAVIES
IloO0LL - FBONTENAO DEALER Cor. Gt. Georgia I ldtsroy Stu.
Sglporl: Our I.or.:LTourisI:
NATIONA
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' THE GUARDIAN CHARLOTTETOWN
L TOURIST, SERVICE WEEK
The Tour-isi: Industry
This page is ohfered as s Salute to the Tourist Industry.
I )Ilt has been designed primarily to make our own people more aware 0 t e many-sided value of the industry. and to urge upon them the
need, for its systematic and sustained development at the local and district level.
Canada's tourist "take" in 1949 is ofdcially estimated at .S288,000,000, S2'l0,000.000 of which were in United States dollars. The first figure re- ! presents an eight-million increase over the corresponding revenue for I 1048. The second figure represents an increase of only three millions- ; a bare 131: . over the 1948 return. Since the American people can- t slitute our major travel market . . . and since a great many more of them were in Canada last year than ever before . . . the only way in p which the comparatively small increase in the amount of money they I left here can be explained is that (a) they have cut down considerably . in their normal vacation spending; (b) have eliminated frills and extra I from their trip-budigetting; and (c) are demanding a far greater return for their expenditures than at any previous time in this country's tourist history. In alllthinking and planning done by this community for the clays ahead, this unmistakable travel trend should be watched closcly. bnlrss we give our American visitors what they want in vacationing. czr own tourist "take" is apt to suffer and suffer quickly.
Many benefits from the Tourist Industry come locally . . . to em- ployment, through profits and taxes, and as a definite market for the farmer. It has been too often said that tourist business is not the agri- culturislis concern at all. but one realizes how short-sighted, how in- correct, that statement is when one ponders the fact that a single resort hotel, of moderate rates and average guest capacity of 200. bought Sl8,000 worth of Canadian product during its 80-day operation of last summer. Let's carry these benefits further afield, into our tourist services, and we find that the aforementioned s270,000,000 over- all expenditure of American visitors was distributed as follows; in re- tail and department stores, 367.5 million; in restaurants and food stores, S59.4 millions; in hotels. restaurants and camps. S459 million: in service
; stations und garage, 332.4 million; for movies. entertainment and re- lcrcatlon, 324.3 million; for train, steamship, motor coach and piano fares, 318.9 million; for refreshments and roadside purchases. 513.5 million; and for novelties. souvenirs, and a host of other things, 3.1 million.
is it not amply evident that the tourist business is evcrybod,v's business . . . that this community has a definite stake in it, and, having a stake in it, should deem it incumbent in plan so progremivcly that its place in the tourist sun of the future is safeguarded? Now. what can we do to effect that safeguard? We can ch this by ensuring:-
(a) That our accommodations are up to required standards, both as to bed and board, and that early consideration be given locally to the introduction of modern motor courts and trailer parks such as the American vacationist is accustomed to and enthusiastically patron- izes in his own country;
That, in the matter of cuisine. interesting and colorful menus fea- turing variety and a proper balance of foods, with special attention to mcils for children, are furnished; . That our hmiietown surroundings are bright, fresh and attractive; That our historic landmarks, quite aside from their cultural value. are preserved (not permitted to be destroyed) and so dram- atized as to become ready and profitable tourists assets;
That IJSII and game conservation is practised. not only preached. so that a sustained yield iruin iorest anldpsircam can be assiirrd both our own sportsmen and our tourist visitors; p . That in flying this district with vacationists the airplane ncilhci misuscs its opportunities nor ours;
Thai our people drive safely and sensibly on the highways. so as . to counteract .1 fairly general impression abroad that Canadians ;.!ilin'I'llily are poor drivers and a consequent threat to vacationing niolurisis:
Thai COURTESY is practised on increased scale, wherever the tourist spends his dohlars;
That (last but by no means least) all possible recognition and support be accorded the Canadian Tourist Association's national
(b)
(c) (d)
(c)
(f
I move to have Labour Day sot brick to the third Monday in Septem-
bar, as ai least one means of proving to the doubting Thomases that
Autumn tourist business (Spring, and Winter, too) can be as gainful
as the old standby. the summer operation of some 12 weeks at
the most.
This, and all other communities, should realize, once and for all, that the tourist dollar does not come their way entirely of its own volition. They should realize, moreover, that unless adequate recultiva- tion of our major market is undertaken, from every level of the in- dustry. there is no certainty that 1950 will prove to be our fourth suc- cessive rccord-smashing travel year. No, there is a lot of work to be done . . .at home and abroad . . . and as a matter of local pride and ambition as a further contribution to our national economy in which U.S. Dollars figure today so prominently our people hcrr: should rise to the challenge of the Vacationing Tomorrow. and so place their tourist: assets in order that whatever the monetary return elsewhere travel business in Prince Edward island this fast-approaclr
ever before.
TREAT OUR VISITORS RIGHT SO
THEY WILL WANT TO RETURN YEAR AFTER YEAR
They like our friendly ways, hospitality, scenery and our warm days and cool nights.
SO - TREAT THEM RIGHT.
HARBOUR V I E W Cabins and Cottages
SUMMERSIDE
WHERE THEY ALWAYS COME BACK "The Tourist Business Is Everybody's Business"
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IT IS TO OUR
ADVANTAGE
To Be
FRIENDLY - COURTEOUS - CO-OPERATIVE to our SUMMER VISITORS
EVERYONE BENEFITS
GARDEN OF THE GULF OABINS
SUMMERSIDE P. E. ISLAND'S LARGEST TOURIST RESORT
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The Year I950
Promises to be the
in our Ever-Growing Tourist Industry.
In PRINCE EDWARD ISLAND everyone benefits
Won't YOU as a citizen of Canada's Garden Province do YOUR bit to welcome our visitors?
Edward Island Travel Bureau
84 Great George Street CHARLOTTETOWN. P. E. I.
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in: season will be as profitable and beneficial BIG BUSINESS as '1
APRIL 29. 1950
MAY Isl: to 8th
THE TOURIST BUSINESS IS
TO SUMMERSIDE
It is to.t.he advantage of our citizens to treat these friendly visitors fairly and honestly at all times, striving In every way to make their stay pleasant. This is the only way In which we can build up this important industry so that these people will return yr-.r after year and bring others with them.
THE
TOWN OF SUMMERSIDE
HENRY W. WEDGE. MAYOR
-J. H. STRONG . TOWN CLERK ' P
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Support The Local W Tourist Effort... i
I YOU can play your port! B0 courteous. co-operative and friendly with our vis-
iting tourists.
"'I'OURIS'I' BUSINESS : .. is EVERYBODY'S susmrss"
.' Rendezvous Restaurant
Eating Out Is Fun!
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YOU OAN HELP...
Are you familiar with the Tourist Attractions of our Province? YOU should acquaint yourself with our accommodations, our fishing, hunting. golfing. Ind "10
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other from the TRADE
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numerous other outdoor activities. Tell people about
the many holiday possibilities in your community. Cnnadais Tourist Industry is an assurance of pros-
p;-riiy. Make them WANT to come backl
ARTHUR ROPER'S
IMPERIAL OIL LTD. SERVIOE STATION
Corner Gt. George & Eustou Sta.
ALLA AA AS
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THE TOURIST BUSINESS
EVERYBODY'S BUSINESS
MAKE OUR VISITORS FEEL AT HOME
WHITE'S RESTAURANT
182 QUEEN sr.