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There's Fashion News ‘In White Collar ‘Styles|

cotton. Many have been treatedj Literally ‘white - collar” but 2 with special finishes for wrinkle|perfect in any circle, one smart | ance in fall's style scene. and soil resistance. collection of dark cotton tweeds "New and fresh-looking this sea-; Superb new ‘winter cotton|features crisp, detachable -white gon are smart, winter-hued cot-|tweeds, suitings, alpacas, plain|dickeys, collars and cuffs. 4 tons topped smartly by gay white|and printed corduroys — all im} whimsical but very chie and collars. beautiful, dark fall coloys — ar practical is the ensemble remin- A boon to white - collar girls; included. : __ liscent of the days of the pioneer who toil in classroom or office, | America’s most creative desig-|~white-collar girls.” A lustrous they're made of brand-new fab-|ners have outdone themselves 19 /| shite cotton blouse with primly rics that look and feel 1ike| manipulating these winter cottons ruffed shirt front sets off a “heavyweights,” yet retain all/into tailored and detailed styles | qark wide skirt or prim juniper. the easy-going natural assets of| meant just for the “working girl. Solid color or printed velvet- . }eens and corduroy make some impressive, easy-to-wear dresses that look equally well in office or class. Designers have made them in classic styles with smart new puritan collars; full-blown, push- up sleeves, and novel button trim. Gals with busy, exciting date calendars will find luxurious eve- ning-styles in winter cottons. They have the plus value of warm comfort for cold nights: Richly colored velveteens make a group of short formals with tre-

I nA

The phrase

“white collar” takes .on plus fashion signifi-

DESIGNED FOR A BEAUTIFUL-FALL WEDDING

high molded bodice, with bows | the bridesmaids’ dresses in Hly adorning the shaped skirts. | Gy ag ee White bridal gown is by Bian- : valley green Celanese

; chi in Celanese acetate satin; | acetate taffeta, | trim in the way of fringe. Many

Embroidery accents the bod-

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The straight line and the full wrap spell the coat with one noticeable change. The |

mendous skirts, decollete neck-| ice roses the train, of this lines“ and pearl and rhinestone! fresh young - bridal gown. teen has tiny mink tails at the | throat. ton tweeds and suitings feature » such practical touches as detach- ue e S 1] Fr T a

Proving that young women ! straight-line, no longer confined a meee en ee Tally | tailers as “‘sub-teen”) is receiv-| portant basics. Outside of their | double-breasted and back-belted "ee a | thodels. The wrap or polo atyle:

trim. For example, an exciting. Bridesmaids’ dresses echo the date coat im deep brown_yetve-| - * . For after-five dating in the ( lassic I ook For city, sophisticated styles in cot- able dickeys to transform them from day to date time. ‘ean look fashionable no matter The younger girl fondly refer- pleated every-which-way and full exclusively to the “boy"’ coat, | | what the weather, designers offer red to by: manufacturers and -re- skirted jumpers are still the im- 2©W appears in both = gingle. The classic duster vies for top ing a greater-than-ever share of | scaled-down size, these can} honors with the new belted,-wrap-| fashion attention this year. [scarcely be told from the skirts Shares young style honors with:

;around coat and the s1 im, High-fashion influence has ent-\@nd jumpers worn by big sister. | this varied slim-line. | stralght-as-an-atrow—styie—Wat-jered into ~evervs phase of her| ; + Camel hair and textured wool- er-repellent iridescent corduroy,! school, play and dressup—ward-' Cettons and miracle blends ens are used and lots of fur fab

iplaid alpaca cotton and vividly }robe, and according to many re-,fashien her blouses and dresses.|rics especially in the straight-cut | striped or plaid eottons are popu- | tail reports, she just loves it! Green and camel continue strong coats. Trim is fur, mosily vouth |Jar. _Even seven-year-olds are ad-\color favorites here, especially in ful raccoon used for collars, cuffs, . miring themselves in the full-! the tiny provincial print patterns,| sometimes linings. ; SUBTEENERS’ CHOICE length. shop mirrer, and helping which are seen everywhere, in) Party dresses are mostly full- to select their own clothing, on every size, and again appear in skirted. with the dressy shirt Fashion offers a wide selec-/ the basis of style. (the 6 to 14 range. | Waise- look pre-dominating tion of subteens’ fall-winter-coats}—Fer— school-day wear, plaids’ -Two parts that add up to one Lantern sleeves: and capes look —including long, hiptength jac-| are the big thing this fall, but suit have gained a new popular-| particularly appealiag and are kets, short reefers, sporty motor) plaids with a difference! These ity and ponchos, motor coats,/found in organdies, braid-bound types, tailored Chesterfields, fit-- newest plaids are almost exact 34 coats and jackets are teamed) cottons. and contrasting colors ted princess lines and ¢asual]copies of ancient Tartans in the! with skirts to make the youngest on cotton. taffeta and miracle | wrap-arounds. " 'dull, blended. colors that tie in blend dresses. Waists are either

Ra A ll ner da

- FOR THE WELL TAILORED

F Well-tailored feminine look | Paired for fall fashion are miss very much besuited for

| §s created with blazer-type | plaid. permanently box-pleat- | iso well with fall's new color fall slimly fitted, or, widely sashed short jacket, box-pleated skirt, | ed skirt and white herringbone IN VELVET scheme Again plaids are domipant.! From school-dav to Sufidavy. lit) in “black olive” - menswear | pullover with leather beit. By Heather mixtures and loden with leden cloth and wools fea tle sis will be a most attrac- wheck, and button-down oxford shirt. All by Jackfin.

tive counterpart of. her stylish Mother

Flegant velvet etagee 9 ve. cloth in green and camel are also turing green. camel color, a “| vival. for lateday and evening. popular for school-wear Skirts, good sprinkling of red. and much

Nelly de Grab in Dow's Zefran fabric.

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flandsomely tailored, yet dis- finctively feminine, is the mood of new | fashions for fall, expressed in softly ‘ghaped, classic styles. Skirts have more \ case and fullness, natural waistlines get more emphasis . . . colors ore smoky, sophisticated . . . fabrics elegant.

All this news, and more, is here in

our autumn erray of fashions. Come, see!

14.95 to 55.00 29.95 to 89.95 29.95 to 85.00 ' New Fall Shoes—pair 8.95 to 13.95 (i New Fall Handbags—each 5.00 to 25.00 ll New Fall Hats—each 5.00 to 25.00 ‘ New Fall Gleves—pair 2.00 o 7.95

New Fall Dresses—each New Fall Coats—each New Fall Suits—each

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‘ing are sich effects as pleating

~~ | od leather,

'tiny-print cétions used as linings |

| both daytime and dress wear,

story |

Pee ET eeY, a A ‘ ar : he pares Gere wh be more epen “ - - — - treatments, deep V-throats,

co cd ; - ar = & , i

cs . asymmetrical straps and narrow -

Define Shoe Styles #2..2.4 55"

linings of gaily colored leather. —

, For daytime and casual wear

featured prominently in styles for there'll be a greater use of con-

round-the-clock wear and high-/trasting leathers, both’ in textur- light the slim silhouettes. Forties and colors. x

*

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~6 ore;

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sories, are cherry. and wine reds, deep blues, olive and forest

grays, and black.

To point up the elegance of the soft leathers in the new slim-; mer-han-ever shoes, ornamenta-! tion often becomes an integral | part of the shoe. And when the’ ornamentation is not “built in,” it takes on a canservative touch

Add the light decorative touch to your home

im tiny off-side buckles, small| ; : . ee bows, ade eather . with gay, colorful Cut Flowers, Potted Plants, appliques. Green Flowers or sprightly arrangements from

Typical of the “built-in” styl} Jerry's.

Stuck for vases? At Jerry’s there are a wide variety of vases from the usual to the unusual!

Jerry's Flower Shop | -

Flowers Wired World Wide 137 Kent St. Dial

at the vamp, high-peaked ton-) gues of sfitched or softly crush- insets, draping, de-

-in bows and many ver- sions of slim straps which are shown on pumps and sandals for

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New touches are seen in vari ous throat treatments. Some are |: round, others deeply Vd, others have curving pieces that resem- ble half-moons.

New lightweight leathers are

fall's

mixable matchable wearable

Wear them together ... wear them separately ... but

do wear them, and see how much these separates : do for you, your ward-

‘ robe and your budget! Shown,

dyed-to-match sweater, skirt,

contrasting blouse. $19 98

Re sure to see our Bulky Knit

Sweaters and bold plaid : Pleated Skirts, not to men- et tion our smart collection of é

tapered slacks, silk shirts and fine lingerie in the very news est Fall shades They're priced to suit every budget!

and: stvles,

S.A. Mc

The Home of Friendly Servite “_ Charlottetown