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fittglifesting Report 9f Secretary of Public- Qojty. Association Sub- aaamitted i At L a s t WNighPs Meeting- l) ‘A i - (‘I d '- _' w. will...» and Gentlemen.- ’ In rsylewing the work of tile Prince ’ mjvq-drnland Publicity Association for the past year. there is a large ‘ satisfaction in reporting that,“ Inst was started in 1923 as an expel‘ ‘dial venture has now re- solved itself into a legitimate busi- i ness enterprise. recognized through- _ out oar entire province, as one o! the pie Ngievenuc-producing industries origin

aw _ on

ceBdwal-d Island. From ‘U10 work carried on, rnany valuable demons have been learned and much experience has been gain- ed, and from it one fact stands out clearly, that is that our Bureau has become an institution recognized not

~ (‘iur own people, but by the Pubiicitsumen throughout the whole North American Continent, as one readyiantfwllling to disseminate vfl- umbia information relative to all mat-

._ , fitters pertaining to the greater pub-

licity.ei,_our Province» No better rec- ognitionpl this could be aiIol-ded us thlii ‘thbt selection oi ‘our President recentlyhtp the Presidency of the nfihbfganired Canadian Conven- tion and "I‘ourist Bureau of the Do-

ieminion ‘oi Canada.

In nlahuary of last year. our Pro- vince‘ with a distinct ices in the

Just-at a time when our finance ttee were about to appeal to ns of Charlottetown for which to "carry on" for an- ‘rWlici-"ycifr. There was a feeling oi prevailing. and it was with some little difiiderlcs that our Com- Hllitvss‘ attempted to carry on the ‘tlbivefflowever, under the capable ifqiidflvglqlp‘ of Mr. B. A. McLeod, "Chairman-o! our finance Commit- ttboP-tfio" drive was launched early in retrain-y and once more our cltiuns

‘I ghumiritfor the Victoria Hotel, and

' rallied around our committee and re-

sponded nobly. Our usual drive meant-wore sent out, the Gyro Club

"k very valuable assist-

lance. ‘rhetotal amount in by the team amounted to $1,410.00 and the ybalance subscribed. was collected by your Secretary. who was met with thumps-nil courtesy and prompt pay- ments, which characterizes the spir-

i ‘It oi our citizens.

Burnmerslde, as‘ usual, carried on

a very successful dlive, under the

competent leadership oi Mr. C. it.

y Rogers, and sent us a cheque for the

splendid sum oi 8400-00. Apart tram

‘a iew‘ individual subscriptions. we

regret in report‘ that outside dis-

tricts do not do anything to assist us financially.

Advertising

Last‘ year our Publicity Commit- tsa compiled a new folder, our Com- mittee felt that we could have a rc- Pfittt and flius use the same folder ior anotlfr season. Accordingly, wc

I had thir lfivc thousand more print- ed, and. hese were given very wide distrib ion in Canada and the Unit- ed a . through the Railway and p Ofilces, the Maritime Pro- Convention Bureaux in Tc- and Montreal. and through the int Tourist Bureaux in Canada e United States. Thirty thous- f these folders have been dis- d. With every enquiry receiv- copy oi this folder was sent small map oi this Province, on of which was valuable in-

the [co-operation of the t of the Interior at Otta-

. a large colored map of co was issued, with the

have been distributed Ofiioo,‘ either, pol-um- _‘Wahavssisoinths ‘and IIIDI or the other

and also map!

.. _ mm the sous into Canada, the de-

T Y.

work in advertising the Maritime: andPrinco ldwardislsndhasrcap-

odhoraharaasinihepastyoar.‘

Pull laioclastioa regal-dill our Pro- vince is kepgin the ‘Ibronto Ofiica and ‘folders and mall are given out to all ellqulrers. We kept them well otaoin shrdlu cmiwyp vbgkqj stsoooo well stocked with Prince Edward Island literature. which was distri- buted through their ofiice at difier- cnt conventions. the Exhibition and tbs Royal Pair.

A list o1 names‘ oi those Iflfistorins at the Canadian National Exhibition was kept in their ofrice and a copy forwarded to our oilioe, tisose inter- ested V in Tourist literature "were marked and in each case we wrote them a personal letter and sent them a copy of our folder and map.

Other Advertising

‘rhrough the Toronto Ofiicc joint advertising was done by the Mari- time Provinces, in the! Toronto Globe. Mall 6r Empire, Saturday Night and Toronto New Outlook.

A small allotment was made for radio advertising for the first time and through CFCY, the beauties of the Island were made known through the Maritime Provinces. Considering this was our first attempt and our allotment was very small, s great number oi enquiries were received, and we consider this a good medium for advertising.

The circular letter schema was carried out again last year. A very attractive personal letter was cone- piled by our Publicity Committee and a copy sent to each memberioi the Maritime Provinces Club of Toronto and also Montreal. Tgn thousand oi the car owners of Nova Bcotia, each received a circular letter. ‘These met with excellent results. Many who vis- lted the Bureau from the neighbor- ing Province said it was duo to this letter that they visited our Province for the first tlme- The Bureau of Natural Resources. through Mr. Lynch at_Ottaws, prepszod a very attractive calendar for the summqr months, with a scene on the beach at Cavendish, dons very artistically. These were distributed to the sum- rner Hotels in Canada and the Unit- ed Btates. and were very favorably commented on and much appreciated by those who received them.

Advertising was also done through the Tourist Bureau at saint Stephen. New Brunswick. Mr. E. G. Boer act- ed as our agent there, he has always done very efiectivc work. and given our literature wide distribution at this point. .

At Yarmouth, Nova Bcotia, Mr. George Williams also distributed our literature and has given excellent service. A map and folder is placed in each ear coming to Yal-nlouth, and also those leavingl for Boston-

During the season the Red Cross line made fortnightly trips to this Province from Montreal and w New- foundland. Literature and maps were placed on her each trip,‘ this is a splendid means oi advertising our Province.

Several yachts paid us a visit dur- ing the past season and many of the passengers came to the Bureau seeking information of various kinds. and taking with them folders. maps. etc. All these means of advertising tend to make known the beauties of our Province.

Ito-organisation or Motor League

At our Annual Meeting last year, it was suggested that the Motor League be re-organized and that they share the office of the Publicity As- sociation. This was accordingly done, with the result that the Motor League has been oi inestimabio value in our work. The .two organizations working together has tended to strengthen our Association. They is- sued an up to date guide book and also sectional map, those wars given

I out toftourists and much appreciat-

ed by them.

The year Just passed was the bus- iest ona we have ever had at the Bureau. Hundreds oi letters have been received and every enquiry from newspaper or otherwise is answered with a personal letter and a small raapand folder is always enclosed- Many letters dealing with at“; my.

sites- bavingscan s, siualymakoknowrlthsbasuticsof-gn

yet what are we doing with it? ’

lot oi our Province and hearing oi our possibilities. said they would our Province. .

In many cases, alter tourists have nmaiaod bore ior a isbdsyl and scan some o! our wondoriul scenery. had a dip in our salt water. visited our beaches. which are some or the best in North America. they come to tbs Bureau and ask us fwhy don't we advertise more‘ and when they learn o1 the small amolmt or money we hava_to issue advertising mater- ial. newspaper advertising. equip and run all oflice. bay a secretary and oflice Assistance at times, they re- ply “how do you do it."

Praises Island ' Courtesy

I can cits‘ an instance (only one oi many) where a prominent man and his wife visited the Bureau from the United states, he was anxious to have a day's nailing and sec some of the Island. I was able to arrange with one oi our citizens to take him out fishing. He remained for sever- al days, alter his return he wrote the Bureau and sent the following clip- ping, which appealed in a promin- ent American Newspaper, he having told a friend of his trip here. The clipping read "Mr- and Mrs. Blank who passed three weeks oi the recent vacation season in touring Prince Edward Island and Nova Scotla ex- pressed themselves so charmed by the country and its inhabitants that they are desirous of repeating their tour. They encountered a very hoa- pitable people and iound s country that was literally "fiowing with milk and honey." They report no poverty in Prince Edward" Island and no pub- llo chutes." I-le also added to his letter "I navor received so many cour- tesies from strangers before and it truly makes your Province stand out in my memory. '1 have never seen so well farmed a country beiore and I think the people ought to be very proud oi their beautiful Island." This is only one instance, such letters as those are continually coming in the ofiice. but time and spaee will not permit me to cite any more. One can- not hear such compliments paid our Province without being thrilled and realizing that we must be "boosters" we have a. wonderful heritage and

Our Association cc-opersted again with the Fish and Game Association in having fishing licenses issued. I found everyone willing to pay this small fee.

Traffic

The automobile trafiicto the Isi- and still continues to increase. In n23 when the Association was first formed the automobile traffic to the Island was e00 cars, last year by nor- den the total number of cars ior the tourist months was approximately 4.000 cars. and by the Hoclieisgs 000 cars came over, a total increase ol about 400 cars from the year before. Consider the revenue from these alone, and when we consider that our total expenditure is less than $6.000 we feel Justificd in making the claim that, we are engaged in one oi the most profitable industries in Prince Edward Island. '

Our summar hotels and boarding houses were filled and many new farm homes were opened up last year. this country life appeals to so many o! the-tourists who come here tired in mind and body and the lure of the quiet country life appeals to them as nothing also would. Each year secs the tide oi tourist travel growjlng- It has now become Cans- da’s second greatest industry, exceed- ed only by her wheat crop. this is the statement of the Dominion sta- tistician. Prom figures obtained we learn that in 1020 the expenditure o! tourists in Canada was 883,734,009 and in 1028 it had almost reached the three hundred million mark. The estimated Axpendituro of tourists by automobiles in Canada amounted to 810130400000 an increase of about 28%. 1r we have been successful in creating a desire to travel in Cana- dl. we in Prince Edward Island must work to let cur share. and we arc only scratching the surface. It is true that fliobesuties oi our Island ars blooming more widely

Her. by the avenue" oi public‘:- ty. m there ars millions or people the

I

M- ior mm- iiuor uillm ior...- i! we U Ofiirilllli _ ‘INI-

opmelit’ oi tliisnlllsoiativs " . Novaiootia each had creditable oa-

Touristiiu Prince Idwalvliaiaod the firstpiaoo roouln zoos sad tar and holldsyers as} rule‘ pxoduotaboms from theiarm and during the summer months when u» touristtraffioisatitspaakour

iarmsra‘ have many. things with

which to tempt the appetites.“ the passing motosutourist. It was stated last year by Dr. Buddiok. Dominion Dairftlommimiofllfiriihlt‘ tbs coa- sumption oi dairy products‘ by tour- ists was twsivs million pounds o! butter. and this estimate covers dairy products alone.

people wrote that they were ready and willing to. plsco sult- abla locations at the dispmal oi campers. but this is not’ sudiciont. Unlus‘ proper signs are placed cal- ling attention to the iact that a camp site is available. the fact that sucha Place is listed in Charlotte- town is not sufiicient. ‘Ihcrc appears in be a peculiar reluctance on the part of some o! out‘ 1190910 to adver- tise and this must be overcome before we can hope to successfullyhaudle our share oi the tourist traffic.

Early in July a prominent doctor and his wife from New York came‘ to the Bureau seeking a cottage close beside a beach in s. quiet section- As most of the cottages ware uaccupied it seemed at first as ii such accom- modation cculd not be secured. and he remarked it he did not got what suited he would go to Ontario, where many such cottages could be bad. I knew a. very desirable location. but the cottage was practically unfurn- ished, but. after communicating [with the owner by telephone, ha said he would put the nscessaryfurniahing in the cottage, ifit suited the party. They had their own car and motored to the spot. came back to the City the same evening and next morning hecalisd at the Bureau and stated that he had secured just tho accom- modation he was seeking. bosidoono oi our best beaches. The owner oi the cottage put in the necessary fur- niture and he had the car tilled with cooking utensils and other‘ necessary articles. food etc. The result was that he remained in our Province for dbout‘ six weeks. said it was the first rea.l holiday he had ever-had in his life, they were churned with Prince Edward Island. it.s_ people" scenery, beaces, climate, etc. my vuimi tiie bureau many tlmesand having their own car saw many of- the beauty spotsoi our Province. and their fin- al message to mewss Fwhcn we go back-to New York, won't we adver- tfic Prince Edward Island, thousands are seeking just such a_ place to spend their holidays and i-eiarfn mo‘ amount oi advertising that one sat- isilcd tourist can give us cannot be estimated in dollars and cents.

Conventions

In the month of Juno. tho Canad- ian Womenis Press Club hold its an- nual ccnvention. This was a wonder- ful means oi advertising our Island. The citizens of Charlottetown and Summersido cooperated with our As- sociation in making their visit in our Province very pleasant? several let- ters o1 appreciation have been ro- ceived from members of the party since their return to their diflerent homes. and many articles have ap! peared in the Press oi the different Provinces from time lo time". .

The Good noads Convention mot here for the first time in September. Our Association gave every assistance possible to the papal-tram or Pub- lic Works in the housing and ‘enter- taining or the delegates.

Our oiricc was also placed st the disposal oi_ the Inhibition Directors in helping to house the visitors to the Exhibition. With the loss of the Vio- toria Hotel it was ieit ‘that the poo- nlo could not be accommodated. ‘A thorough canvass was made oi the City and those oflcring MOOIIIIIIIMI-I lion ior visitors» during Inhibition week were listed. Tbasa lists were classified andtha taxi drivers was! I-ked win-ins any inonuwho had not accommodation reserved ta the Bureau. The Ofiioe‘ was klpt open each night till after ti» arrival or the, late train and the housing sohsmo was sudccssiully carried out. This report would not be complete without paying a tribute "to" thrown-av work miss dons gov u» Maritime ‘Iradroomaulsioaor irrlbnato. sac

w. .

ittlasn" _

d... pretty well than: Nelsen swoon o! the _prlaa|, New Brunswick and

IIIIIIH OP“. WNIIION M thlll‘

"Articles have been praparod ior

tbrrlnanoiaifrimanthelusyhst

andtbolIalifaxHsrsidItha-sbaan 01

“a

an eilorris being made to secure tilair oo-oporation in lnierostins tourist trade eastward next year."

I have endeavoured in place before ‘you some oi the work carried on by the Publicity Association. As you know it is composed oibusinem men. all busy men, and yet they are al- ways ready and willing to render every assistance to the Oifice and also to the visiting tourist. They give their time, energy, and ability'vol- untariiy for the promotion of thle tourist business-won't you give thorn a. helping hand? '

I wish tothank each and every member oi the Executive, who have at all timm given me every support and assistance during the past year.

To our President I wish to express my personal gratitude. Almost daily he visits the Ofliee during the tour- istseason and gives close personal attention tn all matters.

We also record our appreciation and thanks to the Press oi the Pro- vince for its generous support, and the many favorable encouraging ar- ticles appearing in their columns ilom time to time, giving encourage- ment to this Association.

‘ Respectfully submitted. M. K. MaeFADYEN Secretary-Treasurer

CIIIBTMAB DAY Al‘ _ ST. VXNCENTS OBPIIANAGE

Christmas Day at St. Vincent! 0r- phanaga was celebrated with all the usual ceremonies and roioleings. ‘rhe following donations were received and very much appreciated.‘

Gyro Club, oranges and rocking harass‘. K. of C., Charlottetown, $50.; Donald Nicholson. 810.00; St. Ber- nard's Auxiliary, souris, $401.7; Prowse Bros, oranges; 5t. Margaret's Aid, clothing; Abranfs Village, cloth- ing; Lily 1.‘. Dufiy, candy; C. W. L, Kensingtcn, clothing and Christmas stockings: C. w‘. L. alengory. cloth- lng and ‘ catables; Wellington Women's Institute, clothing; ‘Avon- daio Ilptitutc, clothing and eatablea; lira. It. J. Macdonald, cake; Carvell Bros.,_oandy; Mr. d: Mrs. J. B. Flem- ing. cake; A friend, l-Iaviland Street, cake and 89.00: Mrs. F. Payne, toys; Launching-Women's Institute, oat- ablauaoap, ate; Glsnfinnan W. 1., clothing; Ililiotvale pupils, books: Philip Rossiber, candy; DeBlois Bros, candy; Boar River South, clothing; Bear- ltiver Institute, clothing; Mrs.‘ John McKenna, "$5.00; Mr. and Mrs.‘ Patrick Doyle, $1.00; Mrs. N. J. Mac- Donald. Tracadie, oranges and candy; Ladies Auxiliary; ‘A. O. IL, ‘rignish, $10.00: Thomas L. Donahue, $5.00: W. D. Giilis, candy; Iiinkora C. W. L. $10.00; Alborton C. W. L. clothing; Friends oi the Orphanage $8.00; Irsdias’ Aid-Monticello, clothing; Mrs. Peimin. $65.00; Rollo‘ my Women's Institute, clothing and candy; Peaks! Women's Institute $10.50;‘ Altar 80c- iety, Little Ilower Church, Morell, $07.60; 8t. Ignatius Aid, 5t. Andrews, $95-00; fit, Ann's Society‘ Vernon Rival“. ‘$80.25; Bt. Joseph's Society, Cardigan, 070.00; St. Elizabeth Aid. 8t. Margsrets, 06.00; ‘Victor Coyle. sandy; Two Macs, candy: Reddin Iron. candy: ‘Dr. and Mrs. Blanchard. Icandy: McMillan. $5.00 and ‘candy: blotreDarne Academy, candy; It» 001091170 Convent, candy; , Davis hI-otlnunm and pork: Joesph O'Brien. candy? Bill's. 1". J. Barnaby. Catherine Ied- wail, kindergarten tables anal-chairs; Borden. WJ. QM: 8t. Bernard's Boo-ii iety. Cardigan. bed linen it. osoplrs

‘ (Continued form pagoai) _ _

. 411W. _ o in ior a gonn- ous share ot . Particular mea- tinn was made oi the secretary. ilr. J. W. Boultcr. who has given an im- mehsa amount of time and effort to the work without remuneration. Bis pleasing personalltyhss made triends ofexhibitors and horsemen. In this connection it may be stated that the provincial exhibition last you draw the largest fields oi entries in the Maritimel. and by moans o: little courtesies shown all. went away de- lighted andsay they‘ will be back this year and bring many others with them. i

The election of directors resulted in the entire list o! 1030 belngke- elected. These names will be iound appended to the directors’ report.

At a subsequent meeting o! the directors m. Jas. Paton was re- elected president, Hon‘. Geo. E. Hughes vice-president. Mr. J- W Boulter. secretary;

DIRECTORS’ BIPOIT

To the ‘shareholders of the Otis-i‘;- lobietown Driving wk and Provin- cial Extiibiition Association:

Ladies and Gentleman-

We have very much ploasula in submitting to you Annual Report for the year en December 31st. i929.

Iathebeginning wewlahtostato that the Provincial Exhibition o! m0 was in almost every respect a tremsnlioils success. having the lass- cst attmdailce in many years and evoking complimentary remarks 1min exhibitors and spectators alike; many going sofaras toll)! thstit- was the moat successful exhibition staged in the Maritimss iastyear.

Tbs evening oi the oifioial 09min! and the early part o! Tuesday were rainyandtheraccsfcrwsaday had tobc called cfi. moi-cu- ‘not to disappoint the horsemen who wars here from the Maritime Provinces and Maine, we decided to carryout the program oi halo recto; ifl 1111i and to do thiswo Iddld m‘ 91 Tuesday's laces to the will"!!! 1°!‘ Wednesday, Thursday and malev- Thc weather on these dlyl Ill l“ that could be desired and this rector lhgoulor with the excellent cross-cm w, ha); to error, brought out the on- or-mous crowds referred to above.‘

no Exhibition was fcrmailyopenod by nu Honor the Lieutenant Gover- nor Frank R. Beasts. and addressee were delivered by klli- Plwii" Saunders, ~1ron.w.u. laarwyor I- y, i”, Mayor W. J. Iidstone o! smumersidesnd tho President-

An invihtlosi was extended to the Mayom oi nil-loo and xlnss 001100" asking them u» be new" It ti" ‘opening and informing them that l u, has alloted ior each county m4 requesting them in nicks l-hll carry out their own rrosrcm M‘ mt day. I-Iis win-anis- New 144ml" accepted ior Prince County end brought with ‘him ~ 0h Tuesday a" mm”; musical combination oi’ "mo; and gcntiemonwbo entertained tplhe satisfaction owl 51¢!!!" e! a1] present.‘ We hope this feature will continua and that throum the QO-ODQIIMOH oi Prince and Kin‘! 93mm; m; mfliibiticn will be made a billy WWW“! m“ .