Before you buy any car today . M,

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do as more and moro”'Ca11adians are doing

look for the ital value

3kToday. automobile buyers and the industry itself clearly agree on V-8 Power as the Great Canadian Standard of Value-this yea:

i and for the years ahead.

look at the buying trend: In 1953, Ford of Canada cars have captured a 20.8W; larger share of total Canadian new car sales than last year. Of the three leading Canadian manufacturers ONLY Ford of Canada has registered a gain in public acceptance of its products in 1953 to date" as compared to 1952. ' -

whyitake less than the best?

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roan - MONARCH - MERCURY . LINCOLN - METEOR roan TRUCKS - MERCURY muons

look at the trend in modern design: More and more car makers. too, are swinging to V-8, Engines. Today, all but one of the leading fine cars built in North America offer V-8 Power. But ONLY Ford of Canada gives Canadians this vital, modern value in every car it builds.

You look for the hallmark when you buy sterling. Look under the band when you buy 4 mr today! Invest in a Ford of Canada V-8, and you get the ubcst for your money today. Look ahead, and you'll realize you will be

money 3-head 3- V'8 ""”0rr0w' 'Ba.rc-rl on later! available nmcial new car regismxlrbn 5guros.'

m WHAT IAN INDEPENDENT AUTHORITY SAYS ABOUT THE FUTURE OF THE V-8 . . .

"Rise of the V-8 in popularity has been consistent . . . As an engineering concept the V-8 is ageless, and for superior to present day competitive power plants . . . V-8 consciousness seems to be a motivating inHuence in both car and truck purchasing. Smooth engine performance may be another deciding factor . . . otherlV-8 attributes of compactness, economy, ruggedness and rigidity. In any event, once the V-8 trend gains momentum lt'Il.toke more than on In-Line Six to maneuver out of its path." '

- rend Dy permission from Jun 2?, i953. imu ai Ward's Automotive Reports-5 Imll-lnntrn I tpurdun organ rzparling atuomoln-1 mdamry Imus and dcwlapntuls, pnilubed 1 ' Durail, M it Iv.

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