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ENTRAI. CREAMERIES LD. c

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Charlottetown

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' Tues, Feb. 18, 1958 The G-ua.rdi—:m Page 11

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AN lMPORTANT ANNOUNCEMENT i A TO OUR MANY CUSTOMERS, PATRONS and FRIENDS; A

Resulting from almost a year at successfully working together, I during which time Central-T Creameries Limited hasbeen manufacturing the famous ”Farmer’s Wife” brand of infant foods; we are pleased to announce that Cow‘ 8:" Gate. (Canada) Limited have become equal partners with us in Cené " tral Creameries Limited. We are confident that this associa-s tian at two of Canada’s_Vprestige producers iotdairy products will have important“ advantages. T A T A i

trust Assocmrlou wru. HELP DEVELOP 'lHEMA_RITlME ECONOMY Ann, PARTICULARLY, THE DAIRY rrlousrnr *

OF PRINCE EDWARDISLANDE i

A waoissnis AND RETAIL aortas

MILK Pnooucsns

This association will be of particular " significance to dairy farmers on the Island as Central Creameries Limited now purchase supplies from more than 3,500 Island farmers. The technological and marketing facilities now available will enable us to provide new andexpanding markets for milk produced by Island dairy flarmers, and a steady year-round market for’ their increasing production.

CONSUMERS

The most advanced research laboratory of its kind in Canada. recently com= pleted by Cow & Gate lcanadal Limited, will make it possible for Central Creamerics Limited to keep in the forefront of all new developments in the dairy industry . . . and thus make. available, to consurners, new products now under consideration. _

EMPLOYEES

The backbone of any successful operation is a loyal _and callable Sta-if » - - and in this respect we are indeed fortunate. To our trained staff goes much at

the credit for making the brand name “Perfection” synonomous with ex-‘

-cellent products. The association now formed will provide opportunities for

A advancement of these employees, and for the addition of new members to

our staffs. ‘

A group often specially trained sales representatives will cover the Atlantic Provinces. Sound and proven sales methods will be employed with the object. of providing the wholesalers and retailers with maximum service and support.

‘MARITIME scouom

association with Cow & Gate fcanadai Limited, whose parent body was established in England ‘in 1740, will open new markets in the Maritimes . and may prove to be one of the most significant and historical steps in the history of the Maritime Dairy Industry. '

'A FORWARD star

We have witnessed tremendous development over the years . . . from a stat! of two in 1921 to a staff now in excess of a hundred at peak periods . and from a yearly sales volume of $10,000 to one nfapproximately two mid a half million dollars in 1957, more than half of which is directly attributed to the establishment of the Concentrated Milk Division in 1953. We look forward to n_ Future which augurs well lol‘ the dairy farmers . . . for the consumers . , , and tor the entire Maritime area, '

/ . x . \_”

John A. Simmands,_ President. Percy M. Simmonds,

Vice President and §ecrei'ary Treasurer,