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a In the tJ anuary25th issue of the Saturday Everiing'oPotst, J0hn R. Tunis says thitsfaljout daily newspapers:

"Tire-thing that has made football what it is to-clay, that has [stashed it into the front wave of sports in the United Statessis the press. Newspaper publicity fills stadia, andildofiltiptiyouf forget it." y. " ~

i And dailynewspapers fill more than football stadia

. Iheyxtill manufacturers’ ' ockets- and retailers’ cash registers withfthe-proceeds 0 the sales of those products whichiare‘ tnconstant demand because they are consistently a

' advertisedun the-dailypress. _

a isdailyevnewspaper advertising that keeps this brand of tea or __thatflm_ake of ' cereal 1n the firont wave”_ of consumeif-jpreference. l ‘A It ‘is daily: newspa er iadyertising- thatleads housewives Ainevery part ofthey omimon‘ to buy this make of soup . or. that brandiof soap. " " .;

It is dailyfnewspaper advertising that influences men from Halifax, to Vancouver to buy this razor or that collar. l tilt“-istdailyinewspaper"advertising thatfmaintains a con- , ‘if’ stant flow-of goods from maker to merchant to consumer. . '

Daily newsp get advertising is the _ most powerful instrument availa le to manufacturer, distributor or retailer for influencing buying habits-either of the nation as a whole ora particularsection of it.

'And‘well dothey realize it because years of

actual ‘experience have shown them that the

results secured from daily newspapers are far

~gr¢at¢rthan~ can be obtained from any other advertising q medium.

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a i Daily newspapers sell most _ Yg-oods because they are readby-most-buyers.

l“ A i i‘ .0 . Cidriaidian- Daily Newspapers Association