r

eireiillritriiiviiiilli-L ‘

The reasénéiittfliiii‘? ‘rift iii

i owhat autom.obi‘,le,l§uyers Generally , §Want:

In a recentlpoll of 20,000"car owners by tho National Aiitdiiiobile oimimiei- of (lOIIIIIIPPCB, 1110., ‘of New York (“E0010- Ilwblle/mﬂllllfﬂvtllrﬁlls’ Valle llflslwlﬂllblg); Pﬂﬂll -Q\\'l_l€l' was askedlt-o iiiuiii‘ thiggiuvﬁtv wlilc]; nppealed- to "him jniost ' in . l l liuylngia’ cal-Q Tllel. re tilts 6ll0\\'€(l as folloiiijs: i‘ e; _ ' - » i?) . i” ' g3; _' f“ ‘ ' " ‘ .

i‘. Ii l , ,. l ‘ ,'C',‘¢'i‘~\!§>! i‘ 2X r1! Alf-V‘ ' . . Endllrqncef . . . . . . . . ., . . . . . .' 1&0 ,p.c-_ “'13. s i8; Flexibilitya... i” . . . . . .8’. l 6.5 p.c.. ; E ‘c t‘ , A n ».< l . cﬁiiiiﬁyf; T717)?‘ ..... . . 19% 5i. ~‘>- Endorsement“ w" births”? 6:5 Pec- Price l, . ., . . . . . . . . . . . . . . . .. 9.5 p.c. _ 10. Speciﬁcations . . . . ..;l . . . ,6.0_p'.>c:= APPGQYBZIICQ . . . . . . . . ; . . i. l. . J, 11 >3? v ‘i. ~ A-juﬂwv if; l‘; i‘ Service facilities 0f manufac- i ' i B,‘ ' ture . . . . . . . . . . . . . . . . . . . . . 7.5 p.c. "

. Hill climbing 0r power . . . . . . 7.0 p.c.

_ . -29‘.5"‘.c."" 70.5w. . u '.

This poll conﬁrms Studigbakeﬂs experience of seventy yearsiiniibuilding vehicles of all “Stiidobaleiiril-Ciarshave been and alwaysglwill be designed and manufactured to‘ meet thepqualiﬁcat ions demaindéiadgbyltlizeépiiklkf. i. W5, d}; 1 , .1, “w, , . .‘ - I ‘ \ h ‘. ,. | (fl ‘ ‘P- ' ~

Tutti of smear, ker

ii-f V- I

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l . x . . . i - -;= ulhillii ~ " . " l” l . . , - - - - _ f". ~ ~i -values b ~ ,u on the prod otion,,costs oiiididerent manufacturers, sis ‘ which. trey ll» manuiagifllng . of their dependability rests upon the fact-that Studebaker’s sales _,.-.“.3sc-~1l'ltl°ﬁ"3i» 11%;’ an? -_ fveﬁllbody ‘l? tgeiifiltgm 11 e? eniln of Repair Parts, covering repairs from accidents as well as ser- ' “if silo} . t at s i}? ‘l’ m? "tel? tgllsli". a? gs or Stag“; 0th- vice,‘ for the past seven months averaged but $7.00 per car on “fgiiitﬂil-Tlniltles give be grea 95d mf-slllii-Yall ASS mbled chars theses 400,000 cars. In the 30 months since January 1st, 1920, ervinsel t i? ilwsl a9“? Iggy-l per .9. gr gtlfllilcfli‘ d egodd makes’ Studebaker produced and sold 186,000 cars, and are now produc: lit-pawl‘. wllliilhiiitﬁllliihtllte élg ta. vel Piir “ill ‘lo i“ Lénf r i t ur - ing and selling at the rate of 125,000 cars per year, practically lT'._-(.l- ﬁAmerlcan and ana Ian» ‘tilts’ are-Ilassemh e - rO-m par s gdin double last year's volumefand; yet Studebakens total sales of Re- ' cihfisecl fromdnany 50.1mm?’ W 1c.llprecll'l(les_ armoénolilgco“) . ' pair Parts this year are less than-they were forthe" ﬁrst sevewl-"fi "is iwaililllllillllsslwailnd lnevltably 1flCrea~ses ‘costs an se ing prices months 0f 1919. "*““‘ l" , t” 1"” i “"*"l"1"t“"ab”ulil25 lwr-Qimg‘ l ' i 4 ' l 1-"1 am usim.-:"-\:\ ‘

' " ~ i . eara ice-An aiitomobileishould never be bought on 2i Greatest economy‘ igugh seemingly 8 p.c oflbuyersare inﬂuenced ‘by results from minimum Peps-l!‘ s and lllgll resale “allies of Second‘ ' i appearancﬁalogicr- An automobile isaihighly developed mechanim hand “Ir-sin Proiloriioll i0 list Prlses- Gasoline and Oil consllml)" al instrument frdm which ‘hard satisfactory service is rightly ex-

’ iii)" are next impilriaill items 0f economy- The Pecﬂrds 0f Stllfle- ". ' ' ted. a» St “debaker executives and engineers give much atten- baker Oars in all these P€Sp8CilSi%Q1d out strikingly well. fiéppgliirsllﬁe, ostylel {andidjgtinqtive beauty in the matter

' of o ics, t0 is, hoods, radiators and fenders. Our bodies are 3- Comfort. Correct design of weight distribution, ‘spring masterpiecesloﬁ fine craftsinanshippand are unexcelled for colm- suspension, seats, upholstery,,etc., determine largely the ques- fof" noliiiiwaliility. ’ l ' tion of comfort. Comfort is notijqnatter ofextralcostand "“"1 iii$ i i H. i’ iii‘. ~ l . .- “m. .l - prices. but is a matter ofdesignﬁi “Comfort is- charactieiisitigimof i ' . Q . . ce.- Studeb rlh"a’s_,250 dealers in Canada; 3,009 Studebaker Cars. Heavyiweight is neither essential to comfort in the United States, anrljfjsi -wid‘él§'-represented inall foreign nor anassurance of it designs} faulty. The weight of Stu ' e- countries. These selling oujtletsloarry instock $4,000,000 of Re-

’ baker cars is borne lahnost equ yby the four wheels, whicﬁl is pair Parts for all models of Studebaker Cars. The pricesiof parts ideal distribution. With bodies resting without overhang” on ffmslillflelbskel‘ Cal's are l°W¢P;(@1‘"lls 10W) as those 0f all)’ ca!“ frames, semi-elliptic springs, seats of generous proportions, and 05f their Price, and much lﬂi-Wéi‘ those 0f lligll-‘Pricsd 931's» ~ best upholstery, Studebaker Cars are necessarily comfortable. . gbtudeléatlfieigdealers gre gllgi lated rgrider prolfllptﬁllldlﬂémﬂiellt '

l ' - 0' 7="‘~‘»‘“ll l ' ' '0 i ‘ ' ‘ rvic‘ 0'" uyers. tu 9 i erljsfjf fusiness to s_e_ mo or cars 4, Pfiﬁe, with 78 000 000 of actual ne asse S -n - and not parts. The afccestsglbility‘ofstudebaker €arsforquick $38,000,000 of plant: and ah organization oft able teiicpeiliiirditieﬁ dlsmountlng and repair lilo k 1s ébimmpil knowledge m the gab $19,351,“; workers who participate in the proﬁts of ’the business - - ages and among chaulfeursgand mechwlltts all over tlhe world. l

tu ebaker stands unsu asse i ' ' l - i ; “il 7“- .‘I .l .'

manufacture economic-all]? anddgiv:mgiiwsfyﬁntiiiilsig ifttii)’ ' ’ 7' Power’. In. acqelerailpn. Pilif-r ‘lglilsiid ax the. pomt of

a given price. By manufacturing complete miotors, transmis -i l- trac-tlon! and h!“ chmlblnglliibﬂifﬂilm“ thiree models of Silliebske’ i sions, axles, frames, "bodies, castings, forgings, and Stﬂmpings ' ca.“ enlllly unulue replltatlollsr, -- - l ’ n, . ' . Darts makers“ roﬁts on such items are elimina e ' 1 I i’ ._ i ' 7 ' ' " . .5. i -‘.. ' " “ . .l . only is includes in Studebaker prices. The secitidiiaoridtheieSltiliidieii ' 8 sundries’ The Othiil-liilquahneslwhlqii Selemlngll-ii-"F ebaker plants formerly devoted to the manufacture of horse _V l l g- ﬁuericed the selections of 29._5 pericentuof buyersuare flexibility,

dm n hi - ~ - , _ . I endorsement of, others, speciﬁcations speed, and.‘ omtments.

w ve cles, with recent additions, now manufacture sedan l - l . and coupe bodies‘ at minimum costs (without middlemjerys pm_ n Studebaker Cars stand higlh in..all these respects. .,,, tudebaker ﬁts), and buyers beneﬁt accordingly, l

~~ar§\.~( ‘,- -.1 --I \-.-~-

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_ _ Cars have set many precedents ingquantitynranuﬁactzrire, partic- T;~;,;lll;e.l~i;1s Sludlblakercarsmea- 3.1253,”.2533313295.?‘iil3€°§lili§llﬁ$5i§i‘3l§”é§i3i’iiiEéhonis sure up 0 e _ ig est standardsknown to the automobile indus- - l - - ’ . i“ ! _ . * i ' be at l ~ any price. [The theory that high prices necessarily mean ﬁne cars led late lass Windbws etc . Satisﬁeé owne , St d "i "v 18 fallacious, simply because prices are not based upon intrinsic greagest asgset ’ ° ~ i ~- l rs 3r? l u ellillier s ' r‘ l ' - - i‘ | " ' u

The broad principle upon Wlllcll Studobakoi- business is (conduit-toil and iipail,fu~_l1|él&'p:.lt Iii s p_r_oi-_i- t pelted for ggvpnty years, now grounded upon tradition, insures satisfaction" To ' lybo‘ y who‘ ‘ ' ‘ (Ieuls with tho Iiouﬂe of Studebaker, urnd we s0li¢li>;§'9‘ll' "illll"‘l_lllf'l"l'_‘{l,1l180 "l! tllls,,lll}.§ivl'l- " ‘ . ., v , , ’ v_ i 4 1101105:uneteotsLyoir-libttei-Jtiltuii the ordinary guarantee-H ' \_"-‘"' u '~_-- Ini- '~ -* ‘silly, ~ ‘* _' . l w ltldfﬁfilllg-‘Qq, ..,_,3y8_. ._ ,_ ' .' ' =l .- ‘jW- . i l l .',--;‘ ‘(ill i‘: "if; .' '_l ' ' i‘ " ~ vliiQllii','i'- T." 1' i ‘ ‘l l i, i . ' i ' I '_ _ - , H » 4 nlw-ci‘ l. i. l i . _4' i‘ i 1' l ' " - i "- :12? ‘i’ '- ' 3*. l WU Mi ‘n v LIGHT-SIX" Reilucllons.‘ _ , _ . _ = _ .. ' ~ I211 v ' n"; ' ‘ -l - _,‘~ ~ - ‘_ . " .- -1* llll ,.~ H 1 amass ....... ._$1150 $100 "Chassis, .1..~..$1475 ,_ i __ "la" l R l lilfllimo , . , Roadster . . . . .. 1315 120 0a sis!‘ , ,, , .- ~ ring . - , , 4423,35 Rd, l___;_g_- i1795z.,_,,._. _ ' wlrerintrsi?“ Touring 1375 , - - ~- 1 q; 1795*» *8 eedster . Co ‘i mi "1775 " "-5 Timml.“ "5"" T _ » " ' upe" i: '.'- - - -.'_ t ,. ‘Collpﬁ 1. ._; 32750,, Sedang. . . . . 222554 Sedan .2950 .

no‘ i-isﬁ

“l” . #*-="*'.'"i>fir';il;~r .