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...that's whyOld Dutch Cleansarhas always oeen the housewives’ choice. Old Dutch doesn t place a tax on their energy because it cleats quicker and easier. No tax on surfaces because it doesn't scratch, it keeps lovely things lovely.

Notoxonttnirpoekerbooksform masons --first, costs less to use because it goes further -—second, it's the only cleanser they need in their homes; therefore, they do not have to buy several styles and kinds of cleaners, and this is a convenience to them as well as a saving.

Use Old Dutch Cleanser-avoid cleaning tax on your cleaning tasks.

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i. High Visibility

On Byrd's South Pole Trail

Color Used

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By kIAE IARTIN Color Expert, Diamond Dye Laboratories

‘New York (SpeelsD-On hla trim to the South Pole, Admiral Byrd uses outage-colored markers to guide his expedition over the snow. 0n the white sands o! a Florida beach, June Kaila nsusieal comedy and screen star pictured below), wears an

-colo ‘ bathing salt to gnlde

“ind! he! on the royal road to romance.

Orange has a high visibility rating ‘nst white. Blazing a trail in the

and snow of uncharted regions ls awolnpllahed with a series of flags that are as durable agrpossible. Experiments filth diflerent lliant colors against the unrelenting white have proved to Admiral B rd that orange is the mutt active o all hues. lt not only has a

' visibility rating bu! is more near-

rnunent against the elements.

Byrd expedition has a two-year

y of Diamond es at Little etica. Hundreds of airs are dyed and sent out as trail markers.

well the tqas of the tents in the camp dyed a bright orange color as an

to aviators ol the expedition and

Increase warmth within.

,_ .3 _- m: . On his first expedition Admiral Byrd experimented with colors and dyes to test etficiency and tastneaa. A large supply of white flags was in- eluded in the cargo and the tests were made on the expedition. He found the Diamond orange w be impervious to washing and weather.

Admiral Byrd's discovery la no - er a secret. On the Southern m?‘ this sason orange-colored ibathltg suits are visible in predominant num- hera. White also is popular, but they soonturntoorange, thanltstathenow

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They show

good taste

Don't experiment. When you entertain, always serve Cbrhttls Sole Veins . . . fresh and flaky. They make the heat meals just a little better.

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