i ANNIVERSARY

Under the distinguished patronage of His Honour the Lieutenant Governor and Mrs. Dalton, andHis Worship the Mayor and Mrs. Stewart.' ~

m ‘slam meme - ruissoiiv and wsonssonv Evening January 24th. and 25th.

COMNHTTEE

J. c. MCFADYEN. Chairman. JOHN ANDERSON,

J. M. MCFADYEN, J. B. MANDERSON, r.

MALCOLM MCKIN NON

CELEBRATION

A. B. BROWN M. MCMILLAN, Secy.

arrnv moan scnoor. ooNoarir

‘libs semi-annual examination “Id “Christmas concert of ‘ Appin Road school was held in the school room Friday evening, December 23 with fifty-five visitors and twenty- two pupils In attendance.

‘The schoolrooun was artistically decorated for the occasion by the leather and pirplls.

The pupils were examined in the various subjects by their teacher,

Mr. Judson Muclhchern was ap- pointed chairman for the evening. After an interest-ins mwranune had been carried out Santa. Claus arrived and distributed gifts from a well laden Christmas tree to tea- ther. numb and others, All present were then With candy and fruit. votes of thanks were tended to the teacher, the visiting teachers Misses Annie Mscliachem, Violet Gillespie, Jeanette MbcFadyen, and Mews Glen Currie and Miller Mac- n, those who took pert in it Pwsremme and Santa Claus. The singing of the National An- iilem brought s. very enjoyable eve- iii"! to '5 ‘close. The following was the programme Welcome Exercise by seven pupils. Recitation, Willie Farrar; Dialogue. Give and Take; A Real Welcome by five pupils: Recitation, Sheldon Clidmore; Dialogue, Interviewing Servant curls; Recitation, Jeanette fliilwple: Duet, Marv Glow and lletha Maciradyen (enoored): Mince Pies, Drill by five girls; Dia- ifillle. Susie's Lesson; Recitation, Wirris Cudmore; Dialogue, A Pho- Nrephers ‘rroirblss: Recitation, Minis Cass; Smiles, Drill by six while; Recitation, Heath Gordon;

treated

”A Mouth OrganSelection, Elmer

Malone; Step Dance, Plus Muc- llurrsr; National Anthem.

Pl-Iasanr omens: msrrrurn

_'I‘he regular monthly meeting of t. Circle Institute was held the home of Mrs. Richard Large

OLD G OLD

for 1933 we can use lots of gold-so bring in all!

old jewelry you may have

Jeweller and

7053-1-l4-3|

on Dec. 8th, with an attendance of fourteen members and three visit- ors. The President opened the meeting by singing, "It's a Good Time to Get Acquainted," and re- peating "Creed" in unison. Roll call was answered with “Christmas Suggestions." Minutes of previous meeting was read and adopted. Two

n rejoined at this meeting.

The Rled Cross school report was read and discussed. The different committees gave their reports. It was moved and seconded that a drinking fountain be purchased for the school, also pail for carrying water. It was decided on motion to get the usual‘ treat for the school children. It was moved by Mrs. El- mer Gamble, and seconded by Mrs. Harris Boulter, that a map of the Dominion of Canada be purchased. The following committees were ap- pointed for the next month: School. Mrs. Earl Boulter and Miss Edith Boulter; Sick, Mrs. Elmer Gamble and Mrs. Ewen Cameron. Program Committee reappointed. Christmas Seals were sold to several of the Ihembe s. Mrs. George MacKay kindly invited the members to her home to’ work on quilt for hospital. Meeting to be held in the evening. Roll call will be answered with “My Earliest Recollections." A dainty lunch was served by the hostess. Meeting closed with National An- them. Receipts, $1.50.

llr. W. It. Garcon CHIROPRACTOR

Three Year- Palmer “raduate I24 Prlnos St. Phone 1072 Home Calls Made.

p 9 sooytéQrvQfi WOQQQQQ-O-O-Q-Q

" ‘EYES mm: E AND }, _ GLASSES FITTED

.1. S. TAYLOR . E. W. TAYLOR Optometrists i ‘ll! Richmond Street

dnmnmp.

CENTRAL GUARDIAN

LOST-A LADIES WHITE gold Bulova watch. {Finder please re- turn to George J. Tweedy and re- ceive reward. 7675-11

WANTED-IMO Silver Fox Felts, Tuesday, we , Thursday, 1m.

to pay prices equal to recent sue. tion sales. This is your chance to get cash on the spot for your skins. McLure 8r. MacKinnon. 7672-11

FUNERAL SERVICES-The fun- eral of the late lVl-rs. Francis Mc- Rory was held Friday morning from Saint Dunstan's Basilica where Re- quiem High Mass was celebrated by Reverend Father McCarthy. The pail bearers ‘wsrs: Messrs. J. M. I-hmter, W. D. Gillis, F. W. Morris. Roderick MacDonald, James Mac_ Aulay, H. E. Cantwell. Interment was at Roman Catholic Cemetery. The service at the grave was con- ducted by Reverend Father McCar- thy. .

Dr. and Mrs. H. D. Johnson are

_expected horns from Ottawa, on

Wednesday evening,

Filturable Virus Refraction Seen

NEW YORK, Jan. i-l.—'I‘he hith- erto invisible "filter-able virus," man's mortal disees enemy. is caused to reveal its ghape by a. new use of light alt the University of California, which wiu be announc- ed in. Science tomorrow.

This exploit in the fight. against disease, is comparable to that of the cave man who learned to size up oncoming peril by watching on his cave wall the shadow of an approaching beast of prey. Ihsteed of shadows, the scientists see “re~ fraction." a bending of light which

depends partly on shape of the bodies of the lurking virus. ' Iilitcrable viruses ‘nelude the

cause of the common cold. infan- tile paralysls and many other dis- eases, all of them difficult to stop because the virus producing them never has been seen. Viruses also ravage the farmer! domestic ani- mals and under the name of mo- saics are s. source of vast crop losses.

Two of them have been "seen" so far by thejlaiiiornia method. one the virus of tobacco mosaic. the other of tomato mosaic. Both are rod shaped. This is a familiar bacterial form among the visible germs of the disease world.

The rod shapes have w be de- duced from expert knowledge of the meaning of charging forms of light which shine through a liquid stream. in slow motion, in which the virus bodies are immersed. The discovery of the meanings of these changes in light is credited to other scientists by the authors of this work, William M. Take.- hash! and T. E. Rawiings.

‘The virus stream is made to flow under ghc eye piece of a micro- scope. A beam of polarized light shines through this stream, and the beam strikes the virus stream at right angles to its direction of flow.

The result is that wbm there

are no virus in the stream. the "field" under the eye piece re- mains dark. when the virus are

rod shaped, like logs floating end on downstream, a bright band o! light crimes the field of vision, like a white belt on. a black drers.

Speaking. silence is better than senseless speech.

GOLD TEETH PROVE ‘ASSET T0 JAPANESE

TOKIO, Jan. 14—A tooth at-a time, Chojiro Tanaka is liquidating his assets, police found today.

They arrested him on suspicion when they found him trying to sell

'a gold tooth to a passer-by.

Unemployed for months. he had one gold tooth left. During more prosperous time; he had, like many Japanese, boarded his savings and pleased his vanity by having gold caps put over sound teeth.

BOOK - KEEPING AND AUDITING

TO ALL IIUBINERG HEN IN TIIFI CITY. TOWTJB AND RURAL DISTRICT! OI‘ P. l. I

I am offering my sort-Ions no the Public In Ihe Opening,

Engraver

cloning and Auditing of looks of Ans-nu - Sneelflllills’ In the .reparatl of Income in: Returns.

I am also offering I aplen- nml oppllflllfllly to those In on;

(lily who do not employ a n ermam-nt Book-Keeper c. have their books posted no

regularly in a few hours slob week, by one skilled In this

“an” Moderate Charges

A. J. ARSENAULT

in: Cumberland It. ‘I'd, nM-J for appointments.

iJRWMQ-I

.-.....-

15941, 10 mwin B.

day of this week. We are prepared '

THE -CHARLUl"1‘E'l‘9_\_/V_N ,_ GUARDIAN

New, Phenomenon Noted In Marketing Goods

luggage}! Dfficiency Of Advertising Causes Local

Grocer To Use _Srngie Insertion Advertisement. i‘ - i It happened like this. . On Wednesday efternoog‘ Nlir. Rix told a Guardian advertising man that he intended to hold e sixth anniversary of Rix's Grocery on Friday, Saturday and Monday, and asked that a "layout." be prepared. An hour or so later he was presented with a model advertisement which met his approval. Mr. Rix then wrote out the “specials" which he had to offer the public. and next morning the complete “layout and copy" was given to the Guardian with the order to insert it on Friday and Saturday. To make e short story shorter. the “ad" never appeared the second time because Mr. Rix was literally swamped with business all day Friday, Orders over the counter, orders over the phone-stocks were running low and still there was no lei; up fromthe customers who de- manded attention. Many had to be turned nway. Al: last, in desperation, Mr. Rix phoned the Guardian requesting us not to insert the "ad" in the next morning's issue as they were afraid of offending those upon whom they could not wait.

The Guardian is now confronted with a new problem, that is ai- most as detrimental as its antonym—ciiici.~n¢y_ The mgnasemgnt at once began to reason together as to the ncw menace. Here is the result of due deliberation.

Committee's new.

"It is common knowledge to those who have made a study oi’ m. vertislng and especially to those merchants who both study andpraciicc advertising, that the newspaper is the logical medium through which to spread information about ones business. The Guardian has long enjoyed the reputation of being the paper which gets results and con- sequently merchants have been using our columns daily,

"Another fact which is recognized by some but taken advantage of by few is the increasing efficiency of advertising as times get harder. People are more careful when spending their money and watch the advertisements closely.

“That the majority of people who make up the buying power in any community are people who know the conditions of the local market, as well as the successful financier knows the stock market, is demon- strable. Moreover, these people would as soon make a purchase without

that behind the buying power there is forethought and reason, together with a respect and loyalty to certain firms, the latter being entered as sood-alllkin the books of the merchants. ~ ng at it from a psychological tand int h

without previous thought which in "Hi1 regflts fI-gnguignflfesfimuniilgfi Havlltrzg shown that the buying power is controlled by knowledge of the m" ° 1i? 5 at 0MB Illbarent that the stimulus to purchasing 1,; m- formation. The spreading of information is called advertising

“With the buying power of the public solidly behind the desire for

TRADE iiiiu cnmmmus APPUINTED

The first meeting of the recently appointed council of the Board of Trade was held Saturday aftemocn in the Board of Trade Rooms with the President, Dr. J. A. Clark in the

chair. Standing committees were appointed and a number of ques- tions were brought up for discus- slon. Following are the committees for 1933:

Standing Committees Council—Life Members -- W. F, Tidmarsh, N. Ratt/cnbury, James Paton, E. T, Hlggs, R. E. Mutch, R. H. Jenkins, J. 0. Hyndman. Councll-1933 Members-S. Ken- nedy, G. J. Tweedy, S. A. McLeod, P. W. ‘Filmer, P. W. Clarkin, R. L. Cotton, R. L. McClure, A. L. Wright,

AubItrators—J. J. Morris, J. M. Murley, R. R, Bell, J. W. Boulter, H. F. Mcl-‘ihee, G. D. DoBlois, M. R. McGulgan, M. A. Farmer, .1, P. Crockett, S. A. Mclixmalrl, E. A. Ferguson, S. T. Green.

Associated BrJd Members - Dr. J. A. Clark, T. E. MacNutt, W. L. Higgins, S. Kennedy, S. A. Mac- Donald, G. E. Full, R. E. Mutch, G. J. Tweedy, P. W. Turner, R. L. Cot- ton, S. A. McLeod, E. T. Riggs, M. A. Farmer, R. l‘... McClure. Transportation-G. J. ‘Tweedy, R. E. Mutch, R. L. Cotton, Paul A. Murray, M. A. Farmer. ~ Time Table-A. L. Wright, E. A. Ferguson, A. M. Douglas, C. 1-I. Chandler, N. W. Lowther. Industrial - T. E. MecNutt, J. D. Jenkins, S. T. Green, H. C. Burke, C. L. McKay, N. Rattenbury.

Membership-P. W. Turner, J. M. Marley, H. M. Simpson, Walter Byndman, J. P. Gordon.

Alr Mall and Alr Transportation- R. L. Cotton, Col. D. A. MacKinnon, W. B. Grant, J. P. Hlllion, R. R. Bell.

Publicity-P. W. Clorkln, J. R. Blumett, W. A. Gsudet, Col. Keith S. Rogers, J. A. Gesncr.

Empire Trade-s. A. McDonald, M. G. McNeely, T. E. McNutt, Col. G. E. Full, G. p. DcBlois.

Entertainment-S. A. McLeod, S. A. McDonald, Roy Huestis, G. L~. Hughes, N. D. McLean, Dr. D. T. Waye.

Civic Improvement-R. - L. Mc- clure,, J. E, Harris, J. M. Hunter, T. W. L. Prowse, E. S. Blanchard.

Fisheries — S. Kennedy (chair- man), 8J1‘. Gallant, A. B. Fisher, Chas. Earle, W. F. Tldmarsh.

n" PNVflli-ibll-J. O. Hyndmnn, C. A. Beer, E. T. Riggs, A. R. Mc- Innis. L. H. Davison.

Auditor-L. B. McMillan.

A letter from‘ Mr, n. T. Avard. President of the Maritime Board of Trade, was read. The assistance of the Charlottetown Board in get- ting the support of. the people n. putting more life in the Maritime Transportation Commission was re- quested. lbllowing-reference to a letter

' from the Canadian Chambci- of

Commerce on the question of Un-

economy, and economy the result of folio in tn

has reached a higher level of efficiencyw g e market’ advertising MVETiiSiIIB SHAY-BI‘. but the quantity less wish to increase the capacity of his business.

which makes the need for if the advertiser doe; not

choose the latter course."

Bmllloyment Insurance, a commit- tee composed of Dr. J. A. Clark, Messrs. R. L. Cotton, G. J. Tweedy, and W. F. Tidmarsh was appointed to study the subject. The‘ opinion was expressed that an opinion of the Board should bs forwarded to Premier Stewart at Ottawa before the Provincial Premiers‘ Conference closed.

0’Leary and Vicinity

Winter has closed in upon us 01196 083111. with the Straits D8!‘- tiaily frozen over. The Light houses in this locality shut down for the season, during the first week of the New Year.

The young people of Springfield West have been enjoying splendd skating on the rink for several weeks. A very interesting game of hockey was played there on Jan, 3 when the vVhirlwinds (Iaadics team) of Springfield played the Lot 7 Mons team, which ended in a. tie, one all Goals were made by Miss Jean England and Mr. Ho's Strong.

The sincere sympathy of this community is extended to Mr. Jere- miah Dalton and family, Burton in the death of his oldest son, Fred- erick in the P. C. Hospital on Jan. 3. at the early agc of 22 years. Be- sides his father there ars left to mourn. two sisters, Helen and. Vera, one brother Haldane and an aunt, Mrs. Annie Jackson, Gicngarry. In- terment. was in thc.Peoplc‘s Ceme- tery, Sumrnersldc on Jan. 5, the service; being conducted by Rev. L. B. Campbell, assisted ‘by Rev. Mr. Nicholson of Bcdeque. The pull bearers were playmates of the de- ceased, Messrs Calvin Bowness, Bradford and Wyman Calms, Stephen Pond, Elmer Harris and Jack Carruthers.

R. I... England, Springfield West, cirtertaincd the young people of Springfield and vicinity on Jan. 3 in honor of their daughter, Clarcttrfs birthday. A de- lightful social evening with music and games was very Pieflsfilliil’ spent during whrir a delicious buf- fet lunch was served by the hostess- At s. late hour thc merry party dispersed, wishing the young guest of honor many more such happy birthdays. ‘

Mr. and Mrs.

Mr. Alton Mclsnnt‘. Hebzon; was a visitor to West Point and Dun- blane on Jan. 8.

Miss JennlfBuchanan. Boring- feld. was s. recent visitor to Mount Royal. -

Mk‘. Elwood McPherson was a guest on Jan, 5 n‘. the home 0i Ml‘. and MP5. Dav (I LiViOBMOOQ. Dunbiane. '

Miss Claretla England. Bpriuz- field West, spent the week end as the guest of Miss Verna Mcwilliams West Cape.

Mr. Horace riuuoussil. A West CaPQ. was a recent visitor to Knuts- ford.

M1‘. Brenton Mowiliilml. WUQ

' sad bereavement. The futcrnl s?!"

‘tire community is extended to Mr.

u n A N s. White

1o lbs. ...... . . 23C

SENSATIONAL run DAYS SALE

PEARL SOAP 10 bars for .

PEACH JAM Large 40 oz. jar,

each MAXWELI. HOUSE

COFFEE

per tin SODA BISCUITS

1

LIX\%ER’S BREAK- ‘ S COCOA '/r lb. tins

no BARS i

.llarven’s lb.

SAOCACES 2 pounds

for 2%

CIIOMORE CROCETERIA

PHONE 1396 WORTHTS CORNER

Cape, was the guest ‘of Mr. and Mrs. James Moreshead last week.

1W1‘. E. L. McDougall, Glenwood, was a guest over the wreck end of his mother, Mrs. James McDougali, Springfield.

Miss Iva Yco, Knuislord, spent the week end the guest of Mrs. John A. Benton, Springfield West.

Mr. Amos Boultcv, Brdeqirc, was a recent visitor to the OLcary Road.-—O

BEDEQUE

There passed away at her home in Centreville Bedcquc on Monday morning, January 9th, i933, Mrs, Octave Arscnault, after a lirgcr- mg illness of several-moths. 'I'herc' are left to cherish her memory, a sorrowing husband. four S0115 and one daughter, Henry, Charles and Edward, at home, and one son, who served 1,1 Lilfg (ireat War; (Rosalia) Nlrs. Emanuel Gallant, rcsidiurr. ill Hunter River, many other rclativrv» and frlenm, all to whom the pill‘, core sympathy is cxtondwi in ilvi p

vices were hold on Tuesday morn- ing from licr lnic residence i0 the. Roman Catholic Church at Seven Mile Bay and was quite largely at tended. Rcv. Father William Mon- ogliau conducted the services.

‘The sincere sym/pathy of ilic on-

M. L. (laudet of Kinkora, in his sudden and sad bercavemrnt in the passing of his father. Mr. Stanley Gaudci of lcoville, Lot l.

Mr. Gerald Rooney of Bloom- field has been spczrcliug n very on~ joyable holiday in rbrnwood, the welcome guest of his sister, Mrs. Arthur Sherry and Mi". sherry. ‘The many friends of Mr. Char- les Wright of Contrevillc Bcdfqui‘ will regret to hour of his serious illness. '

The annual wcck of Prayer was flttirigly observed at thc United Church at Ccziirovillc Bodcquc fllld North Bedcque and the Baptist Church at Central Bcdcquc

In just another game for, the Clark 'I‘l'0phy the Carleton team went down to defeat in a vcry closely contested game. nt the hand". of the Albhliy tcnm. by n gcorc of 3 2. The game “as very. evenly divided throughout the

29c TEA

Broken Pekoc, lb.

__i.._.__________ Toilet Paper, per roll 3c

Dairy Butter, lb. Post 'I‘0asiies, 2 pkgg, _ _ _~ i5.- 19c 21c 12c

17c

(Izirrois, 10 Ills.

Cocoa,‘ 2 lbs. Raisins, in bulk, per lb. . Dates, 2 lbs. pkg. . . . . , ,,

19c k LOUR, Robin

Hood, 98 lb. bag .. Clams, per can, 10c Chocolate, Bakers, 1-2 lb. 23c

Bacon, 16c

Cocoanut, bulk, per lb. .. 19c Boneless Dighy, 2 lbs. .. 23c Boneless Codfish, 2 lbs. . 2'10

FLOUR, Hard Whoa‘.

Western Queen '95

98 lb. bug

JELLO

2 PKGS.

1%

PAGE}! .._

PLUM JAM Large -10 07.. Jars,

each . . . . ..

(Iln-LRIPS BEANS 5 c .

1b‘ oz. tin . . . . ..

-.-._-__._-_____- SWANS DOWN CAKE

FLOIFR 29c

Package . . . . .. I .._..i__.._______. . Ltit. 25c

ROLLED OATS

1o 1b.. for .... .. 35C

ILINOTE TAPICO 2 PKGS.

2% ROBIN H000 CHINA OATS

Mo

ClIOMORE BROS.

GREAT GEORGE STREET

rsi -_ PHONES __ 225