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Newspaper Advertising is the Life Stream of a a Canadian Business

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Advertising and mass production are inseparable partners in this industrial

age. The manufacturer, distributor or retail merchant whose product has 5)

any justifiable right to a place in the market and expects to make enough a

sales to continue business at a profit, must keep on telling the public p ,2?

about his goods.‘ ea)’

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l‘ In such as the present—when business is grimly and success-e a r ,

fully fighting its way back to normal-there is temptation for men to I ’

" curtail their advertising plans because of comparative falling off of a .

demand and of smaller balances of profit in trading. ' Do the ..~

, _ opposite! It is simple to run a blue pencil through items and a _, a lists of an appropriation, but it is not soeasy to deal with the

3 a i h __ inevitable lessening of demand and fall in sales in the autumn, l“

a winter and early spring. ~i

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Daily Newspaper advertising in Canada is your greatest a y‘ ‘- help today in reducing costs of distribution, not only I a ~ 1"" " a because it covers every potential consumer, but because ,4; it may be bought exactly where and when itis needed. It is always at the salesman’s back in any retail situation with a consumer i ' appeal adapted to any sectional requirement. Use it to its fullest ‘a strength now that you need it most.

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The best traders in Canada-—firms which grow in strength and ' 4 prestige year after year-know that Daily Newspaper h advertising is as necessary to them as their raw material. When the fight is hardest-they have proved-—it pays best to strengthen rather than to reduce their newspaper,» i lists. Follow their good example!

Daily Newspapers are read today with keener interest than ever before in the history of Canada. Use them a to carryyour message in an atmosphere of vitality a ' and with assurance of an attentive reception!

‘This advertisement is spammed by The Canadian Daily Newspapers