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‘T11... “v7.4 MOND I TREAS URE ” Contest

THE CI-IARLOTTETOWN oUARol_A_N_

EXPLANATION OF OONTEST

The Charlottetown Guardian will issue six prizes each week:

lst, $4.00; 2nd, $2.00; 3rd, $1.00; 4th,. $1.00; 5th, 50c; 6th 50c. These prizes will be issued in the form of service or merchandise orders that will be honoured by any ad- vertiser listed below.

This Contest will appear in the Guardian every Friday during the remainder of 1937, and isvbeing sponsored by the following leading business concerns of Charlottetown:

CHESTER A. CAMPBELL HENRY MlcFARLANE 6 CO. CHAPPELL d; CO. I‘.E.L CO-OPERATIVE CRICITTONS LIMITED PURDIE - FERGUSON ECONOMY GROCERY PURE MILK COMPANY GAINSBOBUUGH STUDIO QUEEN STREET MEAT MARKET THE GLORIA BEIJDIN BROS.

U. C. HEESCHEN BIKE GROCERY,

IIOLMES & BRADLEY ROOFS LIMITED

IMPERIAL BISCUIT (.0; LTD. R. P. SIMPSON

ISLAND I-‘URRIERS. STANLEY, SHAW I PEARDIN. IOHNSON 8s JOHNSON STEWARTS BAKERY

I. W. JOHNSTON JAMES TAIT

8. N. KAYS W. N. TANTON

MILLER 81105., LTD. A. E. TOOMBS MUSIC STORE. P. J. MacDONALD H. L. WORTHY '-

FO-Of-PIOO-QQ-OO-OOO O 0'90 944-0-94 §444

How To Enter

Each of the above firms have published an advertise-

nlent in today's Guardian. These advertisements appear in _

various oaris of this paper and may be easily identified by the diamond border.

The Contest Editor will also publish in this section each Friday, an article featuring one or more oi’ these turns.

it will be noticed that an extra or surplus word has been purposely inserted in some of the “DIAMOND TREASURE” advertisements and Feature Article. These words, when arranged in their proper order, make up a slogan or trade phrase used by, or appropriate to, one of the above advertisers.

Having carefully read each "DIA- MOND TREASURE" advertisement In this paper. and Feature Article In this section, contestants must write the name of the advertiser in whose announcement or Feature Article a word was inserted, along with the extra or surplus word in each individual one.. Also arrange the words tc form the slogan or trade phrase and state the ad- vertiser to whom you think the slogan belongs.

Then attach to your solution a receipt or counter slip from any one

o+>++¢+¢+o 0-040 so o+»++o-¢+4++¢+ SPECIAL

of the business concerns sponsor- .ing this Contest, indicating that buslnen had been transacted with at least one of the firms listed above, within the past two weeks. Each week six replies will be drawn from all received and six awards will he given in the order oi their drawing:

1st. $4.00; 2nd, $2.00: 8rd. 51.00; 4th. $1.00; 5th, 50c; 6th. 50c.

All replies must reach the Guar- dian Office not later than noon on Thursday of elich week.

Under New Management and a new name. this store continues to offer

A table of white smacks slightly you the uunofl in qunlny and low

soiled, all large sizes, going at 501‘-

price. THE GLORIA ~ casn ECONOMY oaocsav Cor. Queen wd Richmond 51m" Phone 12m Free Delivery

O-O-

P0 $0 060-0 §4§§§¥§

SLO

You'll—.l. W. Johnston Ai\vzlys—l’. J. Dial-Donald Flow-Stewart's linkcry

drawn. There is no limit to the

and i not he accepted.

ubovc will not he accepted.

o++o+4+++o+o+o-‘* *~~%: o‘ CREPE AND WOOL

SKIRTS

CLEARING AT $1.49 BLOUSES AT HALF PRICE

R. P- SIMPSON

'0 OrOO-O 9O O-FW} ‘ Q

WILLIS PIANO

THE NEW (JENERAL ELECTRIC B.-\'I"I‘ERY RADIO EQUAL IN PERFORMANCE TO ELECTRIC SETS COST VERY LITTLE T0 OPERATE

Come to nur store and let us dem- UIISITHII! the new G .E. Battery Radio. You'll find a G. E. Model to suit your individual needs. at a. price within your budget.

Toombs Music Store

O-OW-O O-O-O-Q-O-QOQ-OQQ-O-QO 0-6 A i ‘

You save dollars when you buy.

your footwear at our low cash

prices.

PREPARE FOR WINTER NOW

R/cpair your Home and Buildings now. We stock the best brands of roofing and building hardware of all kinds.

Stanley.Shaw 8. Pearden

. . - Hardware That Stands Ilard Wear

‘mpenal Blscwt Co" Ltd Corner Kent and Great Georil! 5'»!-

, . ‘ Lgawgo-e-oooo-oooovee-eooo-oo-cwo-O

‘rst-{VIIZIITIIETCIIILD AND BUILD THE NATION" There is no substitute for

QUALITY

at ls ‘why our customers always insist on "GARDEN CITY" Producti- liik, Blend, Table c. cam, Whipping Cream

Ice Cream Butt er Buttermilk Sctllng the Standard in Purity. Safety and QIIBIIIY

The PURE MILK OOMPANY

“cmeoeoveveooe-owoa-eoveeeooo ocean» coo-oboe +00 o0

g specialize in desiini 7°"

an“, “Ycdflings, Parties and all ial occasions.

IMPERIAL FOX

BISCUITS

Are made from the pur- est ingredients and con- tain rich Cod Liver Oll- It pays to feed the best “from Pup to Pelt-

Visit Our Conservatory.

PURDIE - FERGUSON

'§§-O-O-O-O-§Q§

Crlchtolfs Limited RESTAURANT AND- TEA ROOM , OPEN-ZOO A. M. to 2.00 A.M. Dally | 1-11 Great George Street 1 Choice Food, Courteous Service, i Good Order. , ++O-O4-%OOQOOC4QQQQ-Q-QQ-Q-Q-Q-Q Go easy on your meter. Cheap

vovomvooovoovo-ooocccmwwveow-ovoew _ Clue To This Wee/Ks Slogan

This firm. whose slogan we use this week, is the only one of its kind in this city. 4 words. §O"O-O-§-+OO§OO6QOO0O§&§§40-O§'@

IMPOR TANT!

As all prizes will be given in merchandise or service orders, it is IMPORTANT that you state in your reply the name of the advertiser upon whom you wish the prize order

PRIZE WINNERS LAST WEEK WILL BE ANNOUNCED TOMORROW

H++¢vo+eo4wooeoc 0000 0Q 0940040000 cvvovooew-owo-o-ro

Solution to Last Week's Contest

GAN

“You'll Jllwllys Find DeLllxe Delicious" -— Pure Milk Company.

Deluxe—llix's Grocery Delicious-Roopl Ltd.

number of replies any con-

tcstant may send in each week, but each reply must be accompanied by a receipt from one of the sponsors of this contest. liottie caps, labels, and wrappers are not receipts

Receipts from advertisers, or other firms, not listed

All replies should be addressed to the Editor, DIAMOND TREASURE Contest, . The Guardian, Charlottetown, P. E. Island

This Contest Is Open To All Except Employees Of The Charlottetown Guardian And Their

A - .

We carry a complete stock of the famous mo

NYAL Preparations

H- L- WORTHY ml Queen sci-m. Phone lrll

PLEASE TAKE NOTICE

that. as we are allowed only 30 days on our goods, we must insist on a monthly settlement of all accounts. Otherwise your credit will be cut oil.

Take Advantage Of Our Low Prices

We are always ready to give you

‘thc heat service.

P- J- MacDONALD PHONES 888-889

>0++o+¢++<+o+o++¢

ruiITIIIiE NRTIOLES

O-&O-O-&§@4OQ-O-§-§O6¢vvv >0O~§§

P. E. I. Go0perative Egg and Poultry Association

1n 1014 the Prince Edrward L.- land CeOperabive Egg and Poultry Association was formed by com- bining a number‘ of rural egg circles into one union with the central office at Charlottetown. At present there are over fif

lamps are hard on the meter and run up your light bill. Ask for genuine Westinghouse lamps for sale at

CHAPPELL &. CO.

164 Queen St. Phone 1440

coco-ow owooeomowowoooo Contestants nrl- invited to take their prize from our store. OUR PRICES ARE LOW.

S- N. KAYS

85 Pownul Street. 9mm, g5 -e-ooorv-oeoeevcoeoooeovvo You'll always find a complete var. iciy of

Pure, Wholesome Pastries ‘ on display here.

Stewart's Bakery rnoNs 211. FREE DELIVERY

PHONE ‘M59

J ames Tait FLORIST

31 villa Avenue

ISLANI) FURRIERS,

VISIT US AT OUR NEW ADDRESS I53 Queen Street.

Member F. T. D. A. Inl-

_._§._“ Q.‘ §-§O-OO-&O+O-0-OOOO-O-O4 Send Your Films to the

Gainsborough Studio Great George Street — Bo! 251

printed and developed and free n“! enlargement of your best neg-

O-OQO-QVQ 0400 O§Q§§O§O§-§+§§

Hoover for rent by the day. Furniture repaired and upholstered by skilled craftsmen.

Phone 1111: Formerly Occupied by McLcllan Bros ‘

. o lo i lll . Iiae e by a inches. Artilltically Lzfmonsvf w "N" W w“ y" s ted, m. h ll r film mm w "c m o Quicker Service - Better Prices.

developed and printed by us us for I5 cents.

R|X’S GROCERY

REDDIN BR03- BOTII srolms row 1w pii..'.‘.'"'ili'i"’.fil"lllz.

,, Corner Queen and Kent Streets "Ilsa Old lellablo Drugstore "m," m" “a mo,‘

O GOO‘ §§OQ§§§ §§O §§O~O¢§§O§

See Our Diamond Rings Choice Clear Willie Stones In Nat. ural Gold. White Gold or Grasp Gold Settings at reasonable prices. A Measure to show thein. W. N. I A N T O N

1B0 Kent Street 19mm one» 0e +000 0-0 o o e0 60-9-00‘;

SAUSAGES Per Lb. 19c

! Made by us from carefully selected chilies Nuns Dork. Yuu‘ll like them.

HENRY MacFARLANE ham" st Meat M k t - 8.1’ O

atlvo for 45c. Phone 1042 Kent Street ‘ O-GOOOIO-O-Ofi-O-O-XQOQQO-OOO 0-0 b i oo-o-ooo-eo-oeo-oeovoeveeee» .

UREE l, BEAUTIFUL s DOLLAR DAYS s

ENI-ARGEMENT Stool! up on your food sllppllesl

II. PETERS Pa“. “o;

>GOQO+&OOOO O4 K09 aQ-ygyy;

EXPERIENME S ll 0 W S T RAT you l benefit ii you

Have Your Eyes Examined NOW

J. W. JOHNSTON OPTOMETIIIST 157 Kent St. Phone 1095-1 ¢o++¢+o4+e4eeo~ -»o¢o¢4¢4; (let Your EGGS At THE CANDLING STATION 2n Cents Per Dosen This Week.

circles served by this system which is run on thoroughly cooperative principles, where-by all profit. from the sale of farm products are dis- tributed baok to the members in proportion to the value oi prcduce submitted.

All produce is handled and sold on a graded basis, and besides handling the produce for members, this concern also carries a large stock of all feeds requisite to the poultry industry, and ls also operat-

in connection. ,

A new venture of this organiza- tion, on which they are planning, and have been highly compliment- ed on their endeavorus, ls the sale of eggs and poultry to the retail trade. This new lea-tune is being

trade in Charlottetown, who s/p- preciate the opportunity of being able to purchase the grades of poultry and eggs to suit their taste

Tile P. E. I. CoOpel-ative will have on hand, shortly, a full sup- ply of turkeys, geese. duelos, chic- ken, and fowl, at very attractive prices.

Their plant, and retail estab- lishment situated at 301 Weyrnouth street. commonly called The Candling Station, has recently been remodelled and re-decoratcd

tall trade. and will be well worth watching for specials and bargains.

by ' November

ing a. magnificent chick hatchery,’

looked forward m with much ln- i vrflcrnd with a lame infest by many of the consuming‘ proved a lovely Bettina (or the 0P-

to accomodate the expanding rte--

Harold Bell Wright’s “Californian”

An outdoor drama that captures all the thrilling action and pic- turesque life of the Far West dur- lug the most colorful period of its history, Harold Bell Wright's “The Calfonllan" opened yesterday at the Capitol Theatre. with Ricardo Cortez in the starring role.

The action of the story takes place in tile year i850, just. follow- lng the great gold rush of the year before and shortly after the Ameri- can fiag has taken the place of the emblem of Mexico over California. The idyllic life of the wealthy Mex- ican ranchers has been disrupted by the advent of renegade gold- seokers who are fast bringing the landorvmers to the verge of ruin by coollscairing their belongings under

The beautiful romance of Wild Bill Hickok and Calamity Jane, two frontier characters who wrote their names large in American history, is the motivation oi the new Cecil B DeMllle epic. The Plainsman. a magnificent saga of American greatness in the maklns. which opened at the Prince Ed- ward Theatre last H1811!-

The leading roles are played by Gary Cooper and Jean Arthur, the romantic couple who scored in ‘Mr. Deeds Goes to Town. They are supported b~ a score of brilliant actors inclll illg James Ellison a5 Buffalo Bill; Charles Bickford as John Lattimer, notorious sun-run- ner; Poricr Hall at Jack Mc- Cal‘,- the man who slew Hickok: Paul Harvey as the India-n sachem Yellow Hand; Victor Varconi as Painted Horse; John Miljan as General Custer; Frank McGlynn. Sn, as Abraham Lincoln. Helen Burgess, recently discovvred in a Hollywood cafeteria by Deiviille and given the important role ofMrs. William A Cody, and many 0th- 6T5-

Custcl- Massacre Portrayed

The Plalnsman is produced in the broad and lavish manner

Gary Cooper And Jean Arthur In “The Plainsman” At Prince Edward

At Capitol

the guise of collecting taxes.

Cortes, poltraying a. son o! one of the ranchers turns outlaw to avenge his people and becomes a Robin Hood of the Old West. a phalmom bandit who leaves behind a taunting laugh as token of his daring raids. Pounclng swiftly on the dishonest invaders with his band and each time escaping to his ulomtan camp. Cortes throws havoc into their ranlks untdl finally the arrival 0d a detachment of us. cavalry, sent out to bring in the

* 1pm bandit, brinils the colorful story to o, surprising clima-lli.

The cast supporting Cortes in “Tile Oallforrfan" includes Marjorie Weaver, Katherine DeMllle. Nigel do Bruller and Morgan Wallace.

province in the motion picture fleid. Its mighty sweep embraces several battles. including the mes- sscre of Custer and his men at Little Big Horn, and the infiltra- tion of thousands o‘! eager fron- tier-folk in covered wagon. 0n horseback and on foot into the new land freshly wrested from the Indian.

Among the first to go into the the land ls Hickok. sent to find out who is selling guns to the In- dians in violation of the law. l-le meets Miss Arthur, driver of I- stage coach, and falls in love with her. He resents her familiarity with other men and doesn't show his emotion.

Gun-Runners Discovered

It is after Custer and his men are defeated that Cooper learns that Bickford and Hall are re- sponsible for the illegal guns. He manages to herd them and their teamsters into Miss Arthur's saloon and there engages them in a poker game until the troop; ar- rive. The storyreachesa tremend- ous climax in the few minutes during which the half-dozen hostile gun-runners face the lone man who is guarding them single-

whlch is De-Mll1e’s undisputed

handed .

The Central

Guardian

is reareved for uavvs

This column advertising of

of local lutcraat but o uevvsy nature may be inserted at t

cents a word strictly Dlvuhlu in ad-

VYIIIPB. CRASWELL for Photographs

USE “S'$LITE" bettel baking.

NOW FOB A REAL BREAKFAST .v'.l'.h Robin Hood Porridge Oats. China, Silverware or Plain.

shortening 101' 1551-9;- Il-fl

CONFEDERATION LIFE IN~ SURANCE L-BIBO-I-H-SII

NO. 6 DISTRICT Signals. R. C. C. S. uniforms will be turned ln tonight at 'l o'clock. L-IZOI.

ST. PAUL'S TEA TODAYn-Come ellloy cold meat, salad, hot. potatoes, cake and coffee. L-l171-l1-1B-li.

BRACI-PS “Brayco" special made- lc-order red label English fox net- ting for partitions and floors. in stock at Bruce's. L-l096-il-l8-2i.

CHURCH OF SCOTLAND. Rev. Ml‘. Galbraith has cancelled his appointment at Bangor Thursday November 18th., owing to J. C. Gillespie‘; funeral 1.4200.

NOTRE DAME IlIGll TEA ‘ Wednesday and Thursday, Decem- ber lst and 2nd. Sale cl Xmas Gifts, Hand painted Chillil. Em- broidery. L-i230-lI-l0-1l.

HUNTER RIVER UNITED CHARGE, Rev. W A. MacQuarrie, B. D., Minlsler. services for Sunday 21st will be at North Wiilshire at l1, Wlleatley River at 3, and Hunter River at 7. Sunday School at North Wlltahtre at 10 and at l-lunlcr River at 10.30. Please note that the re-openirrg of the Iiamp- shire Church has been postponed until November 28th.

L-1236-ll-19-1i.

MISCELLANEOUS SIIOWER — I The home _of Mr. and Mrs. John J. I Whitr of Enlcraid was the scone of . a. happy gathering on Friday eve-

Illllg, Nov. 12th, wllrn the friends of Mss Patricia White, daughter of Mr. Joseph While oi Emerald tendered her a shower previous to her marriage to Mr. Frederick Murphy of Klnkoro. Tile reception roonl which was beautifully decor- ated with red and white streamers white bell

I enlng of the gifts. The bride-to-be was escort/ed to her seat of honor by Miss Dolothy whim charming little daughter of the hostess dress- ed as bride. and Master Leo Mull".- gan litte sou of Mr. and Mrs. Ray Mulligan dressed as groom, while

lMiss Donna Wllice another small

I daughter oi tllc hostess wheeled ir. a prettily decorated waggon load- ed wlth parcels. The presents which were many and beautiful were op- ened by Miss Winnifred White, while Miss Martina. White read the

- nolnes and accompanying humorous

,nnd witty verses and Mas Ethel

Delghsn arranged the gifts on a

I table. Miss White although taken by surprise graciously thcnkod I181‘

T!" "IIPWVN lfilnflflmflll 01' "W friends, who respomed by rinsing

ground-floor Intel-lair presents a "epic and span" sir and is clean. convenient and inviting.

Mr. L. Mscdonsld, formerly of Cornwall, joined (the association in 1929 and slme then has worm-d up to his prwol", position of mon- agefr. Bu“ I‘. known to farm-

.l ..cllt this province. a oi high commend: tlon for the satisfactory and suc- cessful progselu of the o-ganlza- lion.

P- E. I. CO-OPERATIVE Egg and Poultry Association Weymouth Street. Phone 5'16

Entry slips for the Diamond , Treasure (‘rufr-Si- m: .~ nlied with etch purchore llerc e-zrd conte-ltsnu may draw their prizes mm hue ll fit. ‘

‘l’ IILEAN rlisi nm;:

g "For She's a Jolly Good Fellow"

' and bouncing her. Rei-eshments were served by the hostess assisted by gir. friends of the bride after which dancing was indulged in un- t:l the wee small hours.

GET IIIO OF STIIINS

| New hay Way-No Brushing

. sun-Rina. IIIIIIIII lmv moves ylaahlt stai l. nlalle. ust out f IIIII of water add

I CONFEDEBATION LIFE [N- BURANCE L-OIBO-‘l-Ifl-Sl?

STEWABTS YEAST tar bread.

makes bet- L551-9-l4-tf

CENTRAL PABlSlL-Dlvlne Ser- vices for Sunday, November 21st will be ea follows; Clyde River ll A. M. Nine Mlle Creel: 3 P. M. Canoe Cove 7 P. M. Lloyd Hender- son. Student. L-1220-11-l9-11.

CHARLOTTETOWN Fur Sales require 3000 or more good colored half to full silvers by Nov, 23m; Liberal advances paid, quick m. turns and strong prices expected.

L-1807-l1-16-6l.

CORNWALL UNITED cannon. -Klll8flwfli 5- $310 A. M. Service 11 A .M. New Donlirlioni Service aao P. M. s. s. 3.30 P. M. Cornwall: B .5. 11 A .M. Service 7 P. M. Rev. E. R. WOOdSICIG. MIIIISIGI‘.

L-IIBJ-II-IO-II.

BEQUl-JsTs RECEIVED - The officials of Sherwood Cemetery Company have this year already re- celved the following bequests for the care of plots in the cemetery, Muss Julia. Parsons $200.00, Mls. M, M. E. D. Bilernen, $25.00, Mr. u. w. Lonsworm $250.00 and Mrs. Jane L. Robinson $150.00.

LAID TO REST-The funeral of Mrs. Margaret A. Dougan took place from her late residence l2 Pleas- ant. Street. yesterday morning to ‘St. Dunstasrs Basilica alld was ‘laraey attended. The pail bearers were: Messrs. Thomas MacMrllian, William Flynn, William Brown, Ed- ward Heaney, James Lamphier and Petel MacQuaid. Bervces at iihe church and grave were conducted by Rev. Father Dougen.

ENJOYABLE DANCE -— One of the most enjoyable dances of the season, sponsored by the Plymouth Rocks Bowling team, was lleld in the Casino Wednesday evening, mu- sic being provided by Blanollarclh Orchestra. About 200 persons were in attendance. A feature of tllc evening was competition dances, the prze waltz being won by Russel Milly and Betty McEachern and the Bingo dance by Walter White and Eileen McPherson.

BURIAI. YESTERDAY - The fluleral of Patrick Duffy took place yesterday morning from he late residence to St. Patrick's Church, Flori; Augustus and was largely al.- tended. The pail bearers were Messrs. John I-Iagarty, John Web- ster, Peter Holland. Joseph Duffy, Joseph Kelly and John Heron. Re- quiem High Mass was celebrated by Father crokcn, assisted by Fa- ther Oswald MllfPhy. deacon and Father Francis Macquald, sub deo- con. lwv. D. P. Ordcen officiated at the grove.

ALUMJNAE BRIDGE — A very enjoyable mixed bridge oi nineteen tables was held in the ‘K. oi C. Home, on Wednesday evening under the auspices of the Charlottetown Hospital Nurses Alumnae. Bridge ms played for three hours after which a most dsl glltful lunch was served by the nurses of the alum- nae ' lion assisted by several of the pupil nurses from the hospi- tal. The awarding of prizes follow- ed. The prize ic the lady with the highest score going to Mrs. Georgie Kelly, second prise, Mrs. J. Austin Trainer, and prize for lowest score Mrs. E. McDonald. The gentleman's first prize was awarded to Rev. Os- wad Murphy. B. l). University. sec- ond, prise to Mr. S. G. Pepp n. while the prise for the lowest score» went in Mr. Charles Jenkhls. The travel- ling prize was won by Mr. Carl (lreen. It was the opinion of all