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JANUARY 28, 1928

~ ntlmportantflnnouncement hyvGE

I

l By following a policy of progress ‘in-the

development of low- priced transportation, General Motors has given the public an ever-increasing measure of—— . A

Modern features-

General Motors, through its Chevrolet division, was a pioneer in giving the public those modem features of design which today are the basis of luxurious low-priced transportation. Prone inent among these are: Selective 3-speed transmission; semi- elliptic springs parallel to the frame; electric starting, lighting and ignition; Duco finishes in color; water pump cooling system, pressure pump lubrication, and the vacuum fuel system.

Modern performance- General Motors has always believed that the public is entitled

to the advantages inherent in advanced engineering practice. policy, carried out by Chevrolet, has enabled owners of even low-priced cats to enjoy, year after year, the latest develop- ments affecting power, acceleration, smoothness, handlingease, and economy.

Riding comfort-

Realizing that the publids enjoyment of individual transport- tion is largely dependent on comfort, General Motors has de- voted years of research to the basic comfort factors. Numerous discoveries have heen made in chassis springs, spring suspen- sions, spring steels, seat cushioning, weight distribution, and body balance. And through Chevrolet these have been given without delay to the purchasers of low-priced automobiles.

' Distinctive style—~

Early in the development of motor cars, appearance and the pride of possession became important factors in owner satisfac- tion. Through its long connection with the Fisher Body Cor- poration, General Motors has consistently introduced finer and more beautiful automobiles. And all the basic advancements in styling have been available to Chevrolet as rapidly as they were created.

As a result of its policy of progress, General Motors through its automobile divisions, has always git-en the public without delay the benefits of advanced engineering development.

N

lln the short time that liaspassed since its presenta- tion, the new Chevrolet has become a subject of comment and discussion in homes all over the land.

‘no oftlie expressions most frequently heard is: "How can Chevrolet build so fine an automobile and sell it at such low prices?”

To this perfectly natural question there is a perfect- ly simple answer. The new Chevrolet was produced Ito sell at its present prices only because the Chev- {rolet Motor Company of Canada, Limited, used with ‘telling effect the many distinct advantages it enjoys ‘as a subsidiary of General Motors.

iTlie style, comfort, performance and quality of the |

new Chevrolet represent more than the efforts of a single organization engaged in building a single type of car. perience gained by all General Motors divisions in the development of all General Motors cars.

It embodies in full measure the ex-

‘Its prices are based. on the many economies of General Motors’ tremendous purchasing power and diversified automotive manufacture.

And its modern design reflects the General Motors policy of constant progress--_by which the benefits of engineering advancement are given to the pubi- lic at the earliest possible opportunity.

General Motors acquires ‘its basic ‘materials in tre- mendous volume-steel by the hundreds of thou- sands of tons—wire by the tens of thousands of miles-mpholsteries by the acre-huts, bolts and washers by the millions. This makes it possible to command the most favorable prices from sources of supply whose specialized experience enables them to produce the finest materials f0; a given purpose. Millions of dollars are_'saved each year; and millions are passed on to the public in finer, more modern, more desirable automobiles at lower; prices.

Through its Fisher Body division, General is the world’s largest builder of automobile bodied, with 44 body plants in various parts of the continent. Its craftsmanship is internationally renowned, its style influence is Lelt throughout; the igiugry.

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\ .- iAlsia result, General Motors cars in every price ‘class have Fisher bodies of acknowledged distinction and sound construction. And nowhere is this more vividly revealed than in the new Chevrolet.

General Motors manufactures, both for itself and the industry at large, an almost limitless number of specialized automotive products. I Starting, lighting and ignition equipment-—ball bearings-ironing wheels——roller ‘bearingsfwaming horns-—wheels-— rims—-sparl< plugs—-air cleaners——oil filtet-s——radia- tors—-all call for specialiged engineering and produc- tion skill.

General Motors malies tliem all--'and purchasers "of motor cars the world over Benefit accordingly.

The engineering‘ stalls responsible for all General

iMotors cars aFe continually striving for the new,

and better thing. At their disposal are the General

A Motors Research Laboratories and the General Motors Proving Ground._ Every engineering ad- -

vancetnent and scientific discovery resulting from this combined efllort isjmmediately availableifor use on all General Motggs automobiles from Cadillac to Chevrolet.

{This is an advantage o? untold value. Years ago it enabled Chevrolet to pioneer into the low-priced field those quality features on which the present conception of a low-priced quality car is based. To- day, it makes possible numerous new improvements in the Bigger and Better "Chevrolet.

In developing the Chevrolet cars of the past, Gen‘- eral Motors has made a vital contribution to d}; happiness and welfare of the nation.

It created an entirely new idea of what the buyer of a low-priced automobile could expect. It made luxurious transportation the pleasure of the many, rather than the privilege of the few. It has made ‘progress an automotive watt/zhword.

Now, in the new Chevrolet, that policy of progress finds still further expression. More modern features have been provided. More distinguished style has been created. Finer performance has been attained. Greater comfort has been provided. And wider public service has been rendered.

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or. CANADA time” ‘

“A car for every purse and purpose”

PONTIAC DLDSMOBILE - OAKLAND - McLAUGHLIN-BUICK - LASALLE - CADILLAC

All with Body by Fisher ,

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NERAL MoToRs

concerning the

KNEW CHEVROLET

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GENERAL Morons, TRUCKS

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