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great sale is A strictly and entirely for

'_-_-¢:¢x~.:..temr.f /.~:_~_\~__

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_ ' __`|r____ _

| ~ The reason of this sale being that we Wa,nt;.d‘1ot*"ol*fmoney in a __

short time--our customers will all understanri__,__t_l_}fa’t'-tlnuéh-1 as 'we like to ‘= oblige everybody--f we simply cannot ch_arg_é;“a“nything _.at the' .discounted prices. Please bear _this »mattor»in# i_r'iiti_<i_`, _and 'please shop- each day as early as 'you can( We will have a big stall-=but big as it .is._a busy aiternootr “keeps us guessing". ` _ * _ C

‘ This whole great stock of dress goods is offered you _,at a oorirpilete price reduction of 25 per cent.

There are in this section up to the minute fabrics of a score diierent kinds--ands great range of each. You may choose t0»day at a quarter less than therparked price in each case.

500 Dress Goods now................. ._.a.. 380 ‘ 75¢ Dress GOOGS l10W------'-- 900 Dress Goods now ................... ......68e $1.00 Dress Goods. .HH . . . ......... ..

..__.|.....~ .- $r.I2 Dress Goods now....~...-...1 ._. ...L 940 1.50 DISSS G0GdS»- 4--»--1-»»--~ - » - ~+-»~ | 1.75 Suitings' .... .. ..... 200 Suitings n0w..,.... --~-~ 25 per cent oil Coat Linings 25 per cent off Dress Linings

2 5 per cent on all Satteens ' e 25 per cent ¢_H_a11S1lkS» » ' `

SHOP EARLY IN THE DAY-PLEASE DO NOT ASK FOR SAMPLES-AND ' ‘ PLEASE DO NOT ASK US TO CHARGE ANYTHING-THE SLATE IS _BROKEN _

_ 1. , - -1- .<~' >

Lal; 358'?

_I i N Here is the biggest buying chance that has been before you for some while.

All the silks-black at d colored-and th§_t_n1eans the biggest silk stock in P. E. Island is offer- _

ed for your choosing at 2 5"per cent Cash Discotfni.

2 50 Silks are now Jgc 500 Silks are now 380 600 Si_lks are now.45c

750 Silks are now 560 _99c Silks are now 750 5_1. 50 S\_lks are now $r.12

$1.75 Silks arenow $1.51 $2.00 Silks are now $1. 50 $2. 50 Sllks are now $1 3_3 '

There are ood silks of every kind-and any lady will tell you that the best silks for _the money

d 1 iii ` h h Come in t our silk dress-please do not ask for samples-

--any time an al e time are s own ere. _ ge y _ _ _ _ and please do not say “charge it” we've lost our piece of chalk-and won t iind it till after this sale 1s over.

Shop early each day.

` . » ~ _.F _.-..,»-.._-

Y One third all 'Lacej c. discount off --Neckwear--Veilingsl All Wash Goods

I The majority of all the goods ciiered in this Here is where you pickmup in ,_

de' artment is not more than two to three months' F lannelette, Molleton, Duck and the rest. .

ol . Fresh-new-direct from the maker in most 20 per cent oil Flant elettes

_ One third od .Laces _ __ __ _ _ - __

One third off Neckwear ` One third oil Veilings

Une third oil Rutilings and Pieatings

One third oil Ribbons-Embroiderles etc.

20 per cent 05 Print Cottons 20 per cent off Ginghams' ~ » 20 per cent 0tf'Li'nens and Lawns

20 per cent 05 Oxford Shifting zo per cent off Flannel Shining 20 per cent oii Handkerchitf Linens

ir_ '-1 ' " *‘

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__25__per centmDiscount __ _ u all the lines listed beneath--Study them

Women’s Umbrellas Irlllandlglrchiefs Dagskin Gloves L La; C3225 Mittens of all sorts Cashmere Hosiery except Handbags and Purses PENMAN

_ Silk Stockings _t _ ~ Muillers ofall sorts _ ._ ,

Knitting Yarns . . . Factory Yarn no discount »- Woollen Stockings _

_ 2 5 PER CENT...DISC(lUN'I`..OEEALLGOODS.IN j:t!__

I Stamped Linens _ ' ‘ Stamped Gowns __ C ~ ' ~ StninpedCbrseft Covers

Stamped Cushions Stamped Pennants __ _ _ Royal Society Floss White Crochet Cottons Cushion Cords __ Denelope Canvas _

for Cds`li"" off

Gloves Lined

Cashmere Gloves

Lace Collars and Sets

2- ,.».., -..._

_ .., . -,,.,._».-.,..,.» 1..-.1 .,,. .....-- ~ - -.~ ~ _ _ : ~- - - 1 ~ - , 1

;a-an n-ii 1 ui- n _

_ One A third' "off the "Small wares” prices

All these little needfuls that you are buying every day can be had at away under the reguiarprlcg _'

dnrin this enormous sale. Coine in and till your work baskets. _ ' 1 _.f'J'____.~_v .V _80¢_UgQ§mu_i, n°w____ __ __ _ ____6,c

One third 05 Bibs i ~ One third off Hose Supporters _

» ’ ‘ ' " ’ 0” third; of all Pins ` One third off Hair Nato ~ ~~»-~ -~ ---1 »- _ One third 05 Elastics ' `Or`te_third off Switches and Pulls

One third 05 Hair Rolls One third 08 Boot Laces - One third ol! Mirrors _Que third off B1’U81_1¢8 - -ra r- .

- Qgg ghlfd gi Combs “ " _ One third of Blrrettel ' -'

- ‘One third od Dress Shields One third od _

` And all the rest of the small ware '__ - » 1* -V -

.f L44- ,_-'

2 . S25 per cent D0wn__§2uilt.*s§_iP°=iDi'iaperies. etc

1,' T _ ~ _ is a chance to do some wise and mens 'saving buying of goods that you have been needing for 0/A long' titnalnst consldemlrow badly you have want a down or wedded quilt--and now you buy one at factory

_ #L35 uilta- are now $r.oo $1.60 nilts are now_ $1.20 `

I 2.00 nllta are now _ r.50 2.25 uilts are now: 1.69

1 1.75 nllts argvnow 2.06 4.45 slits are now 3,19

'$8.25 Quilts are now only 3 .19 ~ _ _

_. Special discounts on all Draperies-etc. in the House Furnishings Department-Come in and let ns ' ~=llwwy°=1th=1¢-» ~ _ ___ _ _ _ _ __ __ f ` ~' ,

.ff-f.._................».tls;;.;: . . :::::

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Am_& im?

'N _

._ "

Enormous January

All dress__goods______and__Suiting$____3’Owf§_ ioiclock T0nl0ff0

,L ata quarter .less than regu_l__trr_§~pr1ce ts p

Sharp at nine o"clock F rzday morning the doors open

est growingl store in P. E. Island We propose before stock limit, _ __ _ _ _

We want to turn every _possible dollar represented

of great discounts m every section of the store You lc:

precisely' kept. You know that every discount will be g

rl ii in `-'s`l' _ ~ C C 25 per cent Discount of_)f__all7~S1llcs C)ea,.,°ng out \

ALL FURS 20 p. c_. discount

Every Fur in the store gets the discount axe,

so that by the time"sto‘ck" taking commences we expect to have practically no ’lurs whatever. Get in ani see the best Fur Stock l`n P. E. I. offered at wholesale rioes

P I

20 p. c. off all Mink Furs

zo p. c, off 'all Persian Lamb

20 p. c. od all Fox Furs

. 20 p. c. od all Wolf Furs

20 p. c. off all Marmot Furs

Furs of all sorts,Mui’fs,Neck Pleces,Chi1dren’s

Furs, all of them discounted. Get yours today.

` CASH ONLY

All the new e

t CORSETS

20 per cent off-A Nowadays to say Corsets, is to say MOORE

& McLEOD. There is just one well filled, per- lectly equipped Corset store, and it is now offer- ing wholesale prices on the whole assortment. $1.00 Corsets now only 801:

_ 1 25 Corsets now only $1.00

r 50 _Corsets now only r.2o 2 oo Corsets now~-only 1.60 2 50 Corsets now only 2.00 3.00 Corsets now only 2 oo

4.50 Corsets now only 3.60 /

25 p.»e...o~ff. an

»Women"_s_ ;l?Winter~

e Underwear

There are more good kinds of Women’s

Winter Underwear in this one department than in mrst any other 'two stores. We have the size you want, and thekind you want.

3ucUnderwear.ls now.......... . . . ...22c 450 Underwear is now. . . . . . . . . . . .. . 340 500 Underwear is no . . . . . 380

456

1.00 Underwearllanow ._ . .,750

1 .~ '1.5oUndefwanrls'n0w.-. . . , . . . . . . . .. .r 12

Vests and drawers and Combination Under-

wear for Women of all sizes and Children of all ages. ' _ _

CASH ONLY

25 ~p. c. off Wom’s Sweater Coats

- This of course includes all the Sweater Coats

for the llttl; girls _as well; There la a Tvonderfnl

Flute. andt easaortment s very oompe .

You can bu dnrln this aalefor cull. at

Factory prices, ar_|il§ol_teu _

25 p-6 oil' Wiiniet .fainter .

2 . . E' '_ tet0ol` 'f 22 ii. 2. in d|n¢t%`3ar

_ »..,,..-.._.,_ _ .. ‘ _ .r,

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25 per cent __ 25 per cent discount

During the days of this great sale yon will

Suits Dresses Waists and other ready to wear garments

It is the policy of this store to clear out in its

cifer you in this great sale a discount of

1' W E N T Y

450 Coats are now 3 38 6 00 Costs are now 4 00

@@&U\ o~S§8 SSS?

8 00 Coats are now 6 12 00 Coats are now 9 00 16 00 Coats are now 12 00 20 00 Coats are now 15 00

Twenty five Per Cent Oil all

of! Ladies Cloth Coats ot! Fur Collared Coats of! Tailored Watstm 0|! 0hlldron'a Coats

0NE FIFTH OIF

Twenty per cent 05 Meds Twenty Twenty per cent of Chi|dren'sFnrs Twenty Twenty pet cent oil all Aprons Twenty

There never has been such an unparalleled

reductions such as there

You know that a sale means here that the nd always will,

1 5555 3° 35° Genoa 'Q fi

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