(pun-----_---.--.-.-..-----
me Guardian, Charlottetown. Thurs. Mar. 21. 1963. “I?
TV Commercials Unpopular But Few Willing to Foot Bill
OTTAWA 'CPI — The CBC,s university or complete high 5 opinion I school education.
public shows that while most
here
53' survey
" . , . . ,anadians have comp.alnts abreru; balance.
television commerC'als would be willing to pay an an— nual fee to get rid of them.
it reported on results of a sur- vev carried out by the CBC and a 'private research agency in which 4.000 adult Canadians were questioned about their at— titudes to television.
Two-thirds reported that TV commercials Intc"t‘erc with their enjoyment of programs. The most popular complaint was about the frequency of commer- rial interruptionr
But almost 80 per cent of those replying said they would not be willing to pay $15 a year to ell—‘ minate the commercials. Only 13 per cent would pay $15 and eight per cent said they would pay $25 a year if it meant end— inr "‘V commercial plugs. I
Criticism of commercials was more general among French- speaking Canadians than Eng— lish-speaking viewers. the CBC said. .
More than 80 per cent of adult French - speaking TV viewers said commercials interfere with their enjoyment of programs. The comparable figure for Eng-i lish~speaking viewers was per cent.
“Many people" find the con- Iinur'l repetition of the some commercial to he disturbing. but few complain about either“ the loudness or length of them. the survey found.
Tuesday's statement quoted‘ Arthur Laird, CBC research di- rector. as saying such informa- tion is valuable because “it pro- vides a necessary corrective to the notion that people dislike commercials so intensely that they would do almost anything‘
75 per cent of those interviewedi frivolous."
to have commercial-free televi- sion."
REFUSE MISLEADERS
Only 13 per cent of those in- terview felt that Canadian TV stations should be more rigor- ous in refusing potentially mis- leading or objectionable corn- mercials. Citing no figures. the CBC said the percentage was much higher among those with
BALTIC I
Miss Celia Hunter has return-. ed to her home in Spring Val-5 ley. after spending the winter} months with Mrs. Edith Wall of E Baltic. i
Mrs. Charles MacKenzie of Maipeque has been a patient in Prince County Hospital since Feb. 12. suffering from severe burns which she received while. putting fuel in their kitchen stove when her clothing caught fire. Mrs. MacKenzic is malr in: a good recovery.
Mrs. Ellsworth Mann enter-. tained at a birthday party for. her son Leslie when several! school pals were present to en-‘ ioy games. etc. A delicious sup: per including a birthday cake. was served by Mrs. Mann. 5
On Friday evening a Iarge‘, number of neighbors and friends gathered at the home of Mr. and Mrs. Wendel Crozier. Ham- ilton. when the members of Hz. milton Women's institute spon- ; sored a most successful card'. party. Sixteen t a b l e s were in ; play. and the ladies high score; was won by Mrs. Everett Wall.” lndian River. and the gentle-j mans by Mr. Wyman Clark“ Maipeque. Consolation awards! went to Mrs. Ivan Dicktcson of: Damiey and Earle McKay of‘ Sea View. Lunch was served by . the hostess assisted by membersi of the Women's Institute.
Mrs. Theresa Mathews. Baltic: is visiting in Damley. the guest of Mrs. Robert Hickey.
Miss Edythe Cousins. Baltic. spent the Weekend in Mslpequei the guest of her grandparents; Mr. and Mrs. Melville Bryon-i
ton.
Mrs. Delmar Adams entertain- ed the Mslpeque Junior Sewing Club at her home on Saturday evening. with a good attend- snee.
Mr. and Mrs. Everett Wall en- tertained at a card party for the Baltic Women’s Institute. Nine tables were in play. and the it dies tirst prize was won by Mrs. Keir Crater. Baltic and the gen- tleman's first was won by Mrs. Wendel Crozier — playing for s man. Consolation awards went to Mr. and Mrs. Darby Brown. and the door prize was won by Keir Crater. Lunch was served by the hostess assisted by Mrs. Harry Wall and members of the Baltic Institute.
Mr. and Mrs. Justin MscLel- lsn of Indian River were visitors to Summerside on Friday.
W. ll. Burns. Summerside. was a visitor to Indian River a Baltic on Satu ay.
Mrs. William Hamilton of Ila. mliton Is a patient in Prince County Hospital.
Miss Florence Cousins. stud- ent at the Summerside vocation. a] school. spent the weekend with her parents. Mr. and Mrs. Robert Cousins. srnlcy.
Sunday morning services for the Princeton United Church at Msiocque were held in mortal room ‘v. Jehnstone. conducting the ser—
cc.
Miss Judith Woodch of Sea View was guest soloist and rendered. "When I Kneel Down To Pray."
Mrs. Lois Drown and Miss Heather Brown. Remington. were recent visitors in on» lottotown.
the Mo- R. E.
Mum It‘s. George Riley Ind Master David Riley were :visitorswmdmon
s of
and were guest Mr- and Mrs. wise-or pagan.
ture on people‘ but 15 per centi ‘ said the CBC was guilty of this “occasionally” and ght: per cent said it happened “most of! the time." I
- , C C programs are “too heavy Tummf‘ '0 over ' a" program and serious" while 21 per cent
.3. About 29 per cent felt thatithe Un
‘ "racket" involving
felt that the CBC “tries b
please everybody equally." saw! OM. RaceTrUCk enty per cent rejected the i eai ,
that the CBC “tries to force cul-I RCCkef seen
By Moderator
l outdated racetrack charters in Ontario. e was commenting on the royal commission on crime re- ? port of Mr. Justice W. D. Roach. I which did not deal with this sub- ‘ Ject despite a requth on behalf
TORONTO (CF) __ Rt. Rev. of the Liberal party during its
R. Mutchmor, moderator of ited Church of Canada said here he
revival
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proceedings. Mr. Mutchmor took issue with
’ the commissioner’s finding that no syndicated crime exists in
the survey found thnttsaid they were “too light and placed people are running a'omario’ declaring; “I mink all there's definitely a highly - or—
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“there's a racket involving the revival of racetrack charters which are years out of date. And it's a racket run by highly- piaced people too."
(New Democratic Party Leader Donald C. MacDonald
charged in the legislature Meir the Rideau-j Carleton and Windsor racewaysicommenting
day night that
Ill.
TO BA
have, been granted harness rac- Roach‘s recommendations for a ing days illegally. and he has crackdown on bookies. accused Lieutenant - Governor- Former premier Leslie l-‘rost. elect W. Earl Rowe. a Windsor commenting on the report. said track principal. of film: a false he thinks a province the size of affidavit with respect to 3 Ontario “could hardly expect to sharehulders‘ meeting-i have less organized crime." Establishment of government- “—
controlled bookmakin was
‘ MOSCOW IAPt — Russia re-
urge‘l by Charles B‘Ck' chaw'ported Saturday night that the man of the Metropolitan Toronto Soviet Mars I spaceship was 98.- police commission. as a result 863.000 kilometres (61.430000 of the report. Mr. Rick was milest from the earth on'its on Mr. Justice journey to the planet. Tass news
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'agency said radio contact with
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