MBER .1931"

-

wrrrowu GUARD!

. . . These are oi every true Canadian.

Too much disturbing gossip-too much uniustiiiable gloom-are, perhaps unwittingly, being counte- nanced in Canada today.

Every patriotic Canadian should

~ be worlcing now ior a greater a

Canada.

Let us have aggressive, constructive

leadership.

Build upl. Do not tear downl

i it Qur industrial leaders are Swalcen- v - ing-to ‘anrealization oi a brighter

Retailers reportan increasing

‘ demand ior goods.

DAILY NEWSPAPER ADVERTISING a

inherent attributes

The shrewd consumer is buying to advantage today because the purchasing power oi the dollar is greater. now than it has been at any previous time in the present generation.

Put the dollar to worlgl y

lt means employment ior Canadian men andlwomers."

Wellplanned and eiiiciently directed daily newspaper advertis- ing today does more than beneiit

the individual’ buyer and lt i’

quiclsens the paceioi economic, rorces that are already bringing , nearer the return oi prosperous’ times.

has always it proved its eiiectiveness ingthe past.

lt will assuredly do so today ior those who employ it

intelligently and courageously.

i ri-us ADVERTISEMENT rs swousoam av m: CANADIAN DAILY NEWSPAPERS ASSOCIAUON

PAGE ELEVEN

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