he Guardian, Charlottetown, hes. May 19, 1964.

N1. Seeks Lamb Sale Boost on N. American Markers

VANCOUVER (CP) - Sonwaapanese housewives think

women claim its good for the something In the meat is good plextion; South Africans at- for their comple one.

tribute their rugby successes to South Africans attribute their

it and New Zealand children cut Y success on the rugby held to It.

their teeth on it. ‘ ,a do New Zealanders.

Its lamb we're talking about' Sn- John and New Zealand “or at least SIr John Andrew trade authorities want to bring 15 talking about. He's 19 Mg New New haland sheep producers zealand sheep farmer now on a i into generous cooperation with North American tour to pro- Canadian domestic producers. mote the sale of lamb under the PROMOTION PLANNED sponsorship of the New Zealand Basic alm_ said Sir John, ls

trade authorities. . a promotIon to enlarge the In a recent Vancouver Inter- lamb market by keeping a good

view Sir John said New Zealand supply available the ye a r

has . . SheePWUInum- around.

bering the population 20.10 When it's in season, tresh do-

and earns two thirds of‘Its na- mestic 18m how the

tional revenue from then‘ wool spotlight while New Zealand

and meat.

The nation consumes 93 pounds of lamb per person per vear, Canadians. in contrast, outnumber sheep in their coun- try 20 to l and eat only about four pounds of mutton per cap- ita a year.

Although New Zealand has no surplus of sheep — there ar plenty of good markets would like to sell more to Can- ada to earn dollar exchange and because they think it would

for Canadians.

fills the shelves the rest of the ear with frozen lamb in at- tractive new packages.

“if we on‘t k enough lamb in the stores." said Slr John, "the new generation will get out of the habit of buying

It.

He said the initial threel months of a trial promotion campaign has won good results ‘ Vancouver and Victoria.. Lamb sales have doubled.

In a short while. he promised. i a new 10-pound package con-; taining a whole side of lamb; fully dressed and frozen, Will; become available to sell for‘

So

LAMB IS BEST "After all," said Sir John who has 2,000 ewes at Hyde. New

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In Japan, he said. consump- tion of New Zealand mutton in recent years has jumped to 40.- 000 tons from four tons a year.

KENINEDY’S

BRITISH PEER BLASTS BEATLES 2

LONDON (Reuters) .— am- ‘ ain's singing Beatles were a " heap. plastic. candy-floss substitute for cul- " in the of ds. A Labor peer. Lord Willis — playwright and television script-writer Ted Willis—said Beatle music was not culture but a cult and someone should have the cour go to say so. it fulfilled "some basic psy-

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