Profusion of gifts confuses shoppers

3v RALPH CAMERON

.a.. v

1... D; to decide what to put in ms _. tickingfi of Islanders. he is Alvin: in his conquion.

The unplc themselves don't knc" what they want to gel nor what thcy are gain: to give Hmut-v. we think we can pro- vinp . dilution to both of those p1"")ll’nlS.

But ‘irst let us say definitely there '5 suing to he more money spent this Christmas than last. General agreement exists ‘amuua store owners and maria:-

"I

er; that all indications to date 3...... to a banner selling sea-

chased l ' gencral and noticeable trend fo- wards lhe buying of quality merchandise. People appear prepared to spend a more for a better article. less inclined to take a bargain simply - cause it is cheap.

it seems a majority are fol- lowing the old saying “you mav occasmnally get a good thin g cheap. you seldom get a cheap thin; that is any good.” BUYING FOR CHILDREN

Another factor in the expected lnci‘case in sales value is the

turning it into a day for kirk"

*hc slrcus they notice oeoplc art- placing on the buying of

gory they place various games -—"They are far ahead of every- ' ' this

or lnys of the "moving variety" such as farm tractors and road a err: 0! the latter Gordon Toombs. . said the kids in operation all start. asking for The same situation holds true at Eaton's and Wool-

Avon) usmo CANDLES

Always

lights Before

If Santa Claus is up against it

9‘ But the Taylors are emphatic in

‘ rcascs in my sales because of

"educational" toys. In this cafe» "

568 .

Place lights Away

Materials

Keep The Tree Away from Fire- place, Radiator or

Heating "loos

Disconnect Troop

leaving Houso

tinue to be the biggest singl- type of toy sold with mechan‘ ys “going exceptionallv well". He also noted the ever popular hockey game is still a bi: se ler.

Perhaps the most surprising thing he said of the noticeably increased interest in toys is that it '5 adults who are going for them in a big way. “The kids are taking ll tool" And a shock- er was his statement that of all the games Monopoly sells the most—once again being bought by adults.

QUALITY COUNTS

Jumping from "kid" stuff to an entirsly different classifica- tion Earl and Rollie Taylor state flatly the trend in their store is to better quality buying. How- er. they also noted the contin- ual style changes and that buy- ing habits vary from year to year in the ’ er class merchandise world of jewellry But. they feel this year all types of Jewellery appear headed for a good buying season.

‘in‘particular they anticipate a biz..)umip in sales of photograph- ic supplies because of the tra- mendous interest by so in s n y people in photography as :1 bob- by. This. they credit. to the fact that seasons of the year play no part in it. The taking of pictures can provide pleasure Winter or summer. day or night.

i: 5

TD C

' l

,

Maybe you‘ll want to be really big about this Christmas w h e it you choose an ever - useful lighter for him. Shown

here is a i'able lighter by Ronson.

from Combustible

Circuits. Us. Too

stating they refer to color photo. graphy “black and white is a very am part of the business today"

SHIRTS FOB DAD

There is something Dad can be almost certain of—he ls des- tined to get shirts under h i a Christmas tree. Clive Cudmoro and sky Maclnnis left no doubt of the most popular sales item in men's wear at Header son and Cudmore.

. Cudmore looks to a good sales season led by shirt sales with ties and sox as runnersup. They expressed the belief the same thing would hold this in the: boy’s wear departmc it. That s irts will play a big part in Christmas for a great many men is concurred in by practically every other store looking forward to big Christ- mas sales. It will also be true at Moore and McLeod where sales are reported already ahead of last year at this time.

GIFTS FOR MILADY

In that store they look for a big year in the women’s wear departments. Despite a great variety of articles to please mi- lady store officials think th e

sportswear when it comes to buying gifts for the wife. 3 i rt friend or daughter.

Yet they do not lightly dismiss female vanity and so that close

lperennial favorites of

.date. The other stated the only

Don’t Ovorload

lights

behind sportswear will he the lingerie and cosmetics.

A saleslady at Eaton's pressed the personal belief lin-

gerie would still be the biggest

selling item while in another

section it was noted gift buying‘

of cosmetics was keen and pected to exceed

e

year.

There have been two factors mentioned in rival stores as playing a great part in the in-

ELF One store manager said the early onslaught of winter had a tremendous impact on sales to

thing which cauld prevent a banner year for the store was a

emphasis this season will be on :

Favorite sports give

x. that of last‘ . ; the playing fields. or indoors at :‘lheir favorite sports. than ever

SILVER BRIGHTENS SCENE Silver goes straight to work at Christmas to make modern entertain- ing truly a Yuletide pleasure. and continues to a d d to gracious living through the years. It is a happy gift for every family. with a wide range of patterns to choose from. This set. suggest oil. features two combination hurricane lamps and candlestick: in silver.

by the Jewelry Industry Coun-

.like now. for instance.

gapartment. film. to pick up those. toys .the kiddies. The trend ttus year iseems

clue for the givers

This decade is synonymous With the "active man" or lh

"man on the go.‘ More men have been spending more time in

before. One of the reasons to 1' this is that they have more time to do so. And age is no handicap

here's a sport for every man. And this means that there are lots of new Christmas gift ideas for your sportsman. More and more men have gotten toge- ther to start their own amateur leagues in their favorite sports. This means football and base-

succession‘ of snow stor . In that respect their opinions have met ' no argument from anyone Maybe this article will h e l p Santa make up his mind what he is going to put in those many

cause even though he knows

stockings. but it has not. helped your reporter in the least be-

Don’t Many

beginning

> DON’T USE Cotton Under Your

the types to be bought t

E

SD96! C

tremendous variety offered in

all stores left him as bewildered as at the start.

Anyway there is no doubt it's to look a lot like Christmas. .

DON’T DRESS ‘ i YOUR TREE TO Kill.

Follow These Six Safety Rules

ball. the top spectator are no longer'seclu d e d

sports

3!

man‘s reading about them in the

sports pages. He's actually out there playing

HP is certain to have his vorite sport. and the sure to know about it. This will make picking a present for him relatively easy.

B i there are many of h e r sports besides the "big two" Take for instance. howling tennis. golf. squash. hand ball. fishing lahnve and under t h 9 water. boating. and others.

These should offer many gift selections that are please. A new racquet. tennis

balls: new clubs and balls the golfer. not to mention golf bags. club covers. portable cad- 3

ies and golf shoes:

tackle for the fisherman: or if e's an underwater fan. aqua lung. goggles. flippers. rubber suit and spear gun might be just what. he needs.

For the boating man there are plenty of things that his craft. matter what the size. is sure to need. A new compass. radio.

fa- . family is

sure to ‘

a fishing. rod and reel. tackle box a n d ‘

[galley equipment. are just a

l, fen of the great number of items

lthat a boat in a it always finds handy

For lllP hunter. tlici'c IS variety of pills. one 0 Vi the may “ell need. New l les. shotguns. supplies of am- ‘munition are all high on in c ; unter's list for Christmas A .lclescopic sillil may be ju st what his favorite :un lacks. ' Camping equipment is always a ‘good suggestion for the hunter l who likes to spend some time at

is game

is he

a wide - i

’1— fl. .

a skier {on snow or ; a new pair of skis. new oots... a 1 set of bindings. poles. furs for the 2 really accomplished shew skier; all of. these Will be a real delight What about the indoor sport- sman." Does he coloy ping-pong : or billiards? These games that the “little family can enjoy I\i'ith dad. There are games for t the yard too. such as badminton. loroquet and horse shoes. all of which can offer fun for every page member of the family. . A same of chess orclicckcrc lshotild be lush on the list of gifts

' Christmas carols or the nose

.‘a frozen Christmas turkey be- l .fore they are all snapped up. f I .There's lots of choice with ‘

water"? How about giving him.

tvincial capital. There are ldepartment

1 for a man whose favorite sport . I may bc,thc quick thinking that it :takes to Will i

t mind

the am

Women shoppers have great choice of stores

By JEAN KOENIG hus— womens wear shops galore in

oorld Charlottetou n—

pipe and slippers for her

A man well acquainted With band "5 a Wonderful Perle? flares the retail business across 03- Of Christmas at any place you to solve that gift problem With nada commented while in Chu- shop. Shirts. very popular this 3e35,,” lottetown this summer that Christmas ma, m, m or linzencéh'towms ths list for i ' ‘ . women ' ‘ . ' tP.E.I.s capital has a large wrap. _ the. "0m ml“ “1 Sportwear coming

a close second). “That's it again for this 1 year". People talk a lot about j Christmas being so ctimmcr- ciaiizcd now the era of sieighbrlls and candles on trees is over. But underneath the bustle of today's Christmas there remains the sum» spirit tho angels sane of: goodwill- .vour goodwill that bring: joy to all those you arc-f by card or gift this Christmas...

*****¥4444

RELAXATION

is essential for complete enjoy- ment of the Pro-Holiday Season!

AFTER

number of stores in relation to its population. it follows that is land women shopping in Char- lottetown have a pretty wide field to browse in when Christ- mas buying time rolls around—

thcsr their specialty... I de- sign featuring a reproduction of a painting perhaps. a win- ter scene with a church in the foreground. Christmas cu- os waft again into fhc air near the music stores... "It's a pity this music will in re- placed in a few weeks with those Beatle records ‘I’m buying for Carol...

There are men's vicar

A clown whirls gully in flu- display windows trying to out- do the revolutions of I Lillipu- tlan ferric wheel. Above the crunch of busy feet in the snow the Salvation Army’ c_ollec- tor’s bell tinkles “Give a lit. tie. give a little for the not so rich as you when the world should be full of joy." Charlottetown can now boast .

of three variety stores carrying everything from Christmas cor- 1 sages to a lamp for your niece's An excellent place. f n r

and i

to be educational toys. but it’s a good idea to remember that they‘re meant for children to use. not for adults. The grapc vine also says that Christmas shoppers in this area are going

shopping relax and enioy one

for quaflity this year .- in all Of The TOIIOWiflg movies at l r l8. s

Weary feel mt while the "'9 CQP'M'

customer sips "that golden

cup of coffee“ or step along blithely in another store as the cars enjoy the s l r a in s of

Today - Tuesday - “’PanSday—Slious 3:30 - 7 - 9 “Robin and The 7 Hoods"—F. Sinatra

r 1 . u v , w H n _- ~ twitches at yu m-m v odors lh‘m‘la-l ’ “maul ' Saturdao—hlmm 3.30 . . . 9

coming from bakery coun- “Va” Disncy‘s—"Thc 'I‘igor “'alks" tor advertising Christmas cakes.

On to the supermarkt‘l if .m" t 7 -

tbake your own Christmas cake}

or pudding. Maybe -— is adver- . tising a special sale on raisins. . mixed fruit and such.

it's a good time. also. to buyI

MG-Mmmtl PANDRO S. BERMAN PRODUCTION

two supermarkets in the city. two in the suburbs and innumerable groceries.

Certain types of stores come in threes and fours in this pro-V three " stores Where the lady can shop at leisure for those cosmetics for her sister or

' ' - RODEKT NHNW ROW JILL E} '. 1,, GOUIHl'rHWHl‘lVlllORSETSfJOlm: -. PANAVISION’ m METIOCOLO!

COMING SOON—“Lady In A Cage"-—-"Mail Order Bride”-—“The Visitors” and “Kings of the. Sun" the right gift in his favorite sport

category. then buv him a

V i f t . certificate at his favorzi l e * * * * * ,k *

Watch for Special Show for the Holidays.

If there‘s any doubt in y o u r is choosing exactly L

DOW'S MEN'S WEI-ill PBE=

An

the chance to buy all

9-1".

Buying Public of P.E.l.

From Dow’s Men’s Wear

Due to the adverse weather this fall and to the late Harvest which kept our many rural friends very busy up to the last minute. We find that we are heavily Overstocked on all our winter clothing. This must be paid for and we must have ready cash on hand to pay our suppliers with so we feel that the best way to raise the cash we. need and to give our many customers

greatly reduced price. We lime opened our doors on the greatest Pro-Christmas sale we have ever offered to the buying public of P.E.I. This will also be a wonderful chance for all our friends to get many Christmas items at the lowest prices

The Store of Good Prices Dow’s Men’s Wear

Open Letter to the

their Winter needs at a

CHRISTMAS

Smartly Styled . . . Year Round

DRESS SUITS

Regular Price 75.00

of Canada’s Greatest s 5 4.00

One National Advertised Brands. All wool worsteds

After the Sale they will be

Sale once a year only. all name brands. $ all colors and chccks “3.

sizes and styles.

30 Suits

Men's Nylon

SKI JACKETS

Heavy Water Repellent. double stitched with concealed hood in sizes 36 to 46 in col- ors black. blue on red.

Reg. $12.95

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5

$8.88 0 88"

Happy Foot

DRESS SOX

Just like walking on air. Special Prices for Christmas. All shades and sizes. Sizes to to l‘-.‘

Men’s White. Check & Stripe

a... __ _ Heavy water repellent

REG l9.75 FOR1 3'08 REG 1195 FOR 88'.8

zit! hood 37 99 I

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81 .59 u.

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