,.

a “ 21.1.0! ‘Circulation Department? ' Why didn't we get our paper to-

clay? Can't you see to it that I get my.

paper every day ?----Well----all right-u- but 1t certainly upsets things. when you missus-neven if it is only once.”

','Evenr if it is ionly»once"--and that ex- i

‘ presses ' in a nutshell the unique ‘place ‘which daily newspapers occupy in the everyday life of the 2,l [L605 Canadian families who read them. They demand

their paper regularly every publishing day»

of the_~y'e_ar-'-an_cl they get it. Very, rarely is_a "missedu-so efficient is “daily h newspaper distribution-

e aily Newspapers

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To these familiesL-and they occupy most of the homes of Canadamthere is no sub- stitute for their favourite daily newspaper.

ln its pages each day is unfolded the ever- changing panorama of- happenings that grips their interest.

lttells of the world's jhoys-“and oft-times its sorrows. ' '

lt announces the arrival i of the life just born---.and the passing of old and esteemed citizens; '

lt records what takes place in church, in home, in business, in soui -*:’.1_x'. in sport and in politics, From near’, suburbs to the

0f fllanudal

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‘tar

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endspof the earth it gleans all that is new.”

Nothing else can even begin to take its place.

And this is why daily newspaper advertising pays so well. Daily newspapers enjoy an intensity of reader interest that applies to no other medium. They are part and parcel of the daily life of practically everyone in Canada --- irrespective of income or social standing.

And just as the excel every other medium in the service they render their readers, so, without doubt, do they produce eater results for the advertiser in return or the money expended. * '

4M ~

ly Newspapers Association

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