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THE CHARLOTPETOWN GUARDIAN

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s.» INTEREST TQZJTHE MOTORISTS OF CANADA

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N February l5th- just six months ago---we raised

the curtain on a merchandising success that has ‘no

counterpart in the annals of modern business. It was then that we revealed the record of our four-year search for the ideal motor lubricant, and announced the culmi- nation of that search in the development of a new and wonderful refining process. At once the attention of the motoring World was focussed upon Marvelube Motor Oil by reason of the positive assurances we gave to trade and public that it would prove a revelation in lubricating efficiency.

On April 20th, Marvelube went on sale across Canada. On that very day it became apparent that our high claims had awakened the interest o car owners to an extent never achieved for any other oil product. That first day our Dealers and Service Stations set new records in crank- customers anxious to et the lubrication benefits which we had told them Marve ube’ would ensure.

By May lst, Marvelube sales had attained such ropor- tions as to reveal a most gratifying readiness on t e part of the Motoring Public to accept our claims at their full face value. From every one of our twelve Sales Divisions came reports of a demand so vastly in excess of our most optimistic antici ations as to constitute

evidence of a pu lic confidence seldom

vouchsafed to any commercial insti-

tution.

By June lst-—to meet this unforeseen demand-—we had doubled our plant.

i capacity.

And yet today, in spite of intensive efforts to lace adequate stocks at all our Sales utlets, we still occasionally hear from Dealers and Service Stations that they have had to report themselves “temporarily sold out on certain rades” -and this in spite of the fact t at we have been producin Marvelube at a rate sufficient to fi a demand far in excess of our total Motor Oil sales for 1925. .

The proved effect of Marvelube-in smoothness and economy of car o era- tion—has so amply justified the claims we made at the time of its in- j troductio that toda we find the great - body of anadian otorists not only usingbMarvelube, but actively encourag- ing t elr friends to enjoy the advant- ages of this greater lubricant.

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Accepted at first “on faith” by motorists who realized we would not jeopardize our reputation by the slightest exagger- ation of the actual facts, Marvelube is to-day dominatm the oil trade of Canada by reason of actual results achieve in daily use in at least three hundred thousand crank-cases. There is no lon er need for claim making. Marvelu be now has a record 0 claim proving where y, even the ultra- sceptical must be convinced. a

To complete the record of Marvelube's dramatic success, we now have on file official endorsements of this great oil dis- covery by the manufacturers of seventy-nine per cent. of the motor cars used in Canada. Marvelube, having been subjected by them to searching tests, has received unqual- ified endorsement as a Motor Oil of low carbon-content, low-cold test, infinitesimal sulphur content, unique resist- ance to emulsification and “body” under the most severe operating conditions.

In thanking the manufacturers of motor cars who have so frankly endorsed Marvelube, and in expressing our a preciation to the public for their prompt acceptance of t e new oil, we reiterate, for the bene it of those who have not yet tried it, the unqualified statement that Marvelube is different from and superior to any other lubricant that has

heretofore been offered to the motor-

ing public. ~

By securing the exclusive use of Peru- vian Crude, we placed ourselves in possession of the most valuable raw material for the making of lubricating oil that has ever been wrested from the ' oil fields of the world.

By discovering and perfecting the Marvelube process of refining, we so , enhanced the inherent properties of that great crude as to be able to offer an oil possessing new and distinct properties __.;' and revealing a superiority to any other lubricant hitherto produced.

There is only one Marvelube, and the benefitaof its use can easily be proved to any motorist’s satisfaction by filling

crank-case with the correct grade and observing the result. I

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