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- -- {a Build Confidence

. ‘up 4*”

was CHARLOTTETOWN GUARDIAN’

a Than There Is To-Day?’--Rog¢r mm“

EPDSITS in Canadian banks exceed §2,100,000,000. _ On a basis of ap- proximately ten millions of population,

J - Canada’s per capita wealth in reserve is $210.00 for every man, woman and child in the Dominion. In the month of October, in 1930, saying deposits increased $75,000,000 i IWith a progressive, intelligent, literate people --_with a land teeming with potentialities ninety per cent. undeveloped, Canadian Business men can face the year with unbounded assurance.

Manufacturer's to-day linow that sales volume can be secured only by placing real selling effort behind a product. You—the manufac- turer-have a brand of merit. Canadian people want to linow about it-—and they have \the money to buy it.

“Merchandising success,” says Falison, “de- pends upon two principal factors. These two

if '0 IN DAILY NEWSPAPERS 0F CAN

. factors are: ‘good advertlsingln

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l‘ {$11 '*'“"

~ $<There Never Was More Money

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quantity; and second, a good ' ' _ __ _ matter how good a product is, it must be ma! i - ‘ ' i ‘ _ be best way to tell them is through thelodl "i 0 i

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seen . f. ‘I

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newspaper-J!’

Creative advertising can malniain confidence

and is now helping to build more builds / 1931. With the aid of advertising, p: markets can be expanded and new fields I”, developed. i t! The first month of 1931 has brought

the assurance of a up-enrve in .

Canadian business. We . . ‘ e .

burly of tlielastfifteen months. i- w“ \ D i ‘ i

In the Daily Press of Canada mum ‘"0" A manufacturers and capitalists of the have at their command a tuted’ instrument for confidence creasing consumption. '

v fig The Canadz’ 1. u~ Daily Newspapers Association