10 The Guardian, Cliarlottetawn, Mon., Sept. 14, 1953

, T , ‘ - : : s, ‘ 5 e ¥ : : ; : ce wah ® 4 D 7 Ls] % - ! 4 - 1 inthe ghee Wee be Beginning today, this newspaper will begin a concerted two-week 7 drive to focus attention on one of the basic necessities of your life ' ; | us ; “— ‘ - Food! Manufacturers, distributors and local retailers will be co-oper- ea #. : | ating in this movement, identified by the slogan “Better Meals. 1 Build Better Families”. The desire of this newspaper and people in the ae : ' food business is to emphasize the importance of the family meal as i ; the traditional gathering place for the family. The family meal rather 1% 1 | 4 | than meals on the run is not only more nourishing but it makes for a better, more cohesive family relationship. A closer family ... is a a ea = | fe better family. a ¢ ~ : asa 7

~ BETTER FAMILIES

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THE PURPOSE OF is PROMOTION WILL BE:

To show consumers the siniien role that food manufacturers, distri- * butors and retailers play in their daily lives.

To show families that the nutritious products on the shelves of their food * stores are the finest in the world .. . and offer them the best values for their shopping dollars. | Mee ean

3 To emphasize the importance of the traditional family mealtime in | * building healthier. happier family relationships. F |

Daily . Newspapers are Spearheading hi. Promotion Because:

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* The daily newspaper Is the only medium that _ . Only daily newspapers cari Sut to work 15,000 " _ reaches and sells all your customers. : sales people... and 65,000,000 circulation. a { * Only the dally newspaper Is big and flexible a _. enough to organize, coordinate and follow : - through a promotion of this size and scope ! _ This tmportant Food Promotion Is Brought To You in Prince Edward Island by : or | a ‘The Guardian - The Evening Patriot | ot ee See ‘. “PRINCE EDWARD ISLAND'S TOTAL SELLING MEDIUM” re c m ” Bela 7 bits tabi sbas »