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Here's What Henderson 8.; Cuclmore

Have To Say About

Newspaper Advertising

' Mr.‘ Gordon W. Fairgrieve. ‘ Advertising Manager. The Guardian-Evening Patriot. May 24th.. 1957..

Dear Mr. Fairgrieve. "

Our firm has been in business in Prince Edward Island for over 45'years . . .. .. . and during that time we have endeavoured to bring to the public. in our ad- . vertising. honest values for good merchandise. The success of our firm indi- cates. we believe. that we have fulfilled this policy to the letter. o

During our years in business we have tried several mediums adver- rising . . . and without question. the only medium for positive results. in our. opinion. is newspaperadvertising. ’

All of our special events. and other regular merchandising promo-,.. tions. are advertised in your paper . . . and we can say. sincerely. that the 1 . _ — » results have always been more than gratifying. That is why we invest the He|’IderS°" 3‘ CUdf_n9|’e.. One Of P-E-V5 l°“9e5*. - 9-“abnshed major portion of our advertising budget in newspapers . . . any business’. our- felail $*°|’°‘- selves included. must receive the greatest return possible for our advertising dollars . . . and that means. simply. a continuation of our policy in investing strongly in newspaper advertising.

. 5 1 d We have enjoyed our association with your paper. and look. forward ' V T g _ . to a continuation of this good relation ship in the future.

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Very trulyiyours.’ , r. Rov’cupMone.

m 0 g 0 1

YOUR Bes’rAdver’risinq ‘Investment dls -

RDIA eve G PATRIOT

"Over 80,000 Readers Every Publishing Day” L

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