Response from Baily newspaper

advertising is arrurrd.

Business executives know lhat daily newspaper ad-

vertising mover to action

was: groups of people

quickly.

a »-i_

rm: cunnrurrerowvm crtrlaryair

‘i " ‘ -‘YI‘.~l?.“‘...'.-!”.!‘.$YII !:§ ‘WWI ' '3 '. x I 1- . .

nnessl

MWNMS PPE

flying Follows Close . Upon Reading

Present day Business conditions demand l<een discrimination in the selection oi advertising media. All other considera-

tions are subordinated to that oi---RE$ULT$.

immediate sales are the goal. Every dollar must do a real

selling iols.

To-day, more than ever, manufacturers and retailers insist on

direct cash returns From their advertising investment.

The daily newspaper stands out as the medium whieh best meets cash-register requirements.

Daily newspaper advertising spursito immediate action.

lt inlluences men and women to buy‘ 110w the products advertised. i

Manufacturers _ r and retailers are‘ analyzing their ad- vertising investment more thoroughly to-day than ever before. They are insistent that their ad< ycrtising must sell-and _ they knaw that the daily newspaper is the one sure me- dium for that

purpose.

\ unu-nn-n-nnii

s ARE