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_ ETHYI. GASOLINE _ CORPORATION '

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Imperial Ethyl Gasoline is a unique and wonderful product-obtained by combining “Ethyl Brand of - Anti-Knock Compound” with a very special grade of

time-is science’s latest and the comfort and satisfaction of

l . l It is ilhe answer of the combined resources of the petrol- 518051.132. Thel-Ethfyrlringrfdiliellt a llrgductt develfopﬁd ~ . ‘I ° . eum and automotive industries to the fifteen-year old (tyl e l Illqyteais C0 6363- C m 1e a 0m my O t e 1'3" - ‘ problem of producing a motor fuel that will bring out 16mm O Ors Orpora “m” “ ‘ is j thelruePower and effiﬁielwy 0f the IIIOdBTII ﬂllll0m0bile No ‘other gasoline ingredient compares ~with Ethyl i“ i’ I ‘l englne‘ Brand of Anti-Knock Compound. h/Ianufactured by the l l ~ y P l l Imperial Ethyl Gasoline is an epochal achievement— Ethyl ﬁlasolme Cl”l*l‘f”.m‘?‘f’ tlrlns lmqlfarkablell pmdllcf i "I ‘ a . l fully as important l0 the motoring “lollll as Such cannot __ e success ~u 3 iniitate_. t cannot e dupli- llotllble dl-SCovell-es as lhc balloon llle and lOul Wheel cated. .lt is absolutely unique and stands alone as a new f , ‘ill blake_ l _ discovery. l l I - l;

You do not need to be an expert or a scientist to measure Ethyl Brand of Ann-Knock Cmnpmlnd increases the

the mimde of power and lmproved ellglne performance efficiency of gasoline because it controls the rate of _ i‘. revealed in your carwhen you drive it on Imperial Ethyl Comllustmn‘ ‘mien’ “me the Spark Wmps a Powerful Gasoline, sustained explosion results. Power waste-as indicated .~i_ ' ‘ ' _ by knocks-is eliminated. i I You feel the difference immediately, because this won- . ’ I _ _ derful new fuel is better than the best gasoline you have ThfLiHfPOdIICTiOII 0f Imperial Ethyl (Iasoline at this i: l ' . ever used. season is particularly timely. Nights are getting cool- ‘ lmpellal lllllyl Gllsolllle unleashes lll l lll l l lll W Winter will soon be here. Imperial Ethyl gives the 1-. < _ e a e P“ er motorist entire freedom from those troubles whi h he ~ 2f Ygllfgllllcﬁl‘gvggﬂlglgfllllflllllglllfgfeﬁk "Plthle ﬁllgff hi“; has formerly encountered with the approach ofccold . v , on — a quie riy m an a weathen ya instant response—makes your motor absolutely knock- _ . l l} less- gives you ‘quicker starting than y0u’ve ever It's well worth the 4c. per gallon more we charge fl» experienced. for it. I I l l

I ' IMPERIAL OIL LIMITED t

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. .- i CAUTIONI: _ , 4 i . _ I ‘ . , - . '2'! ' ~ , "esll, Do not confuse thlswonderful new fuel with the many so-called “Antl-Knock" Cnsnllnes on the t” ' " marketi And do not" be misled by other gnsolinesfpurptisely colored red to resemble Ethyl. I ‘b Our well - known Premier Gasoline has as much “Anti-Knock " quality as any gasoline l l i , ,

" made or sold in (‘anada with the solo exception of Imperial Ethyl Gasoline. The latter is more ' than n gasoline-it's a motor fuel of super-efficient qualities.

1 ' 3: For your protection, no dealer or service station will be permitted to sell Imperial Ethyl Gasoline

v _\ l _ l . _ through any pump that does not conspicuously display the oﬁiclal lmperlal Ethyl Trade-Mark as I'll5*"" . ,l " * reproduced in this advertisement. - * W. l , , _ - i .“.‘\., l l 1 J r , l, , I l __ l Ml "w l n r’ . . - <l _ u l‘ ‘. _, J _4“ -_ i, "A g ' - l _ . l l 4 I‘ f * gall _ l" l“ lllw l l . ' ' ‘ 1~ f! "f"? .. l H; .l ‘l: