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Cowan’s erieciion Coca;

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_ To reassure our customers and the Trade generally in the face of so many advances and rumored advances in the cost of food products, Tea, Coffee, etc., we have decided to announce definitely' that there will be no advance in price of CO\VAN’S PERF ECTlOl_l COCOA, 5-lb., l-lb., Q-lb., .“}-lb. and 104: tins, between now and Christmas; Further than this we cannot look ahead.

We believe it to be the duty of all Canadian Manufacturers to do their utmost during the present

crisis to show their belief in the underlying soundness of Canada’s commercial conditions. This announcement is made in face of the fact that the Cowan Company have had to pay an advanced price' for some of their raw materials; but it is believed that increased demand from Atlantic to Pacific, because of falling foreign imports and embargos on teas and coffees, will offset other con- ditions and enable our largely increased factory to run full time with full or increased staff at full

Wages. A 'V'

The Cowan Company, as manufacturers of an article of unusual food value, are sincerely

anxious to do their share in allaying anxiety as to employment, wages and food supplies,

You Realize the Food Value oi COCOA and CHUCDLATE ‘Z

Cocoa and Chocolate are foods as stapie as flour. Cocoa is not a luxury, but a staple necessity

of life, and, considered from the standpoint of its value as nourishment in concentrated form pure Cocoa at 50c a pound is a most economical food.

The food value of Cocoa and Chocolate has been recognized for many years in Great Britain

and Europe.- The highest medical authorities have made the statement that Cocoa and Chocolate are the most sustaining of all foods in concentrated form. European soldiers almost universally carry Chocolate in their kits as an emergency ration in case of food shortage, or fatigue in forced marches, and viewed from this standpoint the late Queen Victoria's gift to her soldiers in South Africa takes

on a new significance. ~ \

We all appreciate Tea and Coffee, but, after all is said, these beverages are merely pleasant,

slightly stimulating drinks, with little or no food value. Cowan’s Perfection Cocoa, on the con- trary, is a splendid food as well as drink, and a delightful drink as well as food. _ '

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Cowan’s Perfection Cocoa is Sold by All Grocers in 5-lb., 1-lb., lé-lb., I/4-lb., and l0c Tins.

'mr cow/-\N coM_PANv, LIMITED _

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