H 39:: and ...... ........... ....._'.... ........6Fc.

frenoonnnan. : ' 1 -' -in. uecurgnt. adam...

,daddreu-T. A. Benson- A. Mathie:®,, American i t. t lt `

0 P IC I.r

hold in

_ _QAGE BQUR - g g :mis liner or Au.

, .

There ore' many items included A this wliitewear nie that spare will not permit ua to menlloii in ttis announce I ment but you will see thfm all in _the s,-tor; and you have as

gwod a chance to secure theniwas _anyone ~,‘,.t(.-, on shop muy,

f .Digi Helmut _ » '

G -.i

1\_io...oi-e tt? MacLeod

; , .

____ Animal

fiers onderful

=- gi-» » -»» (D

n ga __, _

W 9° --

The articles listed in the Glltrel P180 Uf

ment one specially good making up oline lim 'atlvaelecifd and that for quality. finish and

4 U

'U -» I

,rn Ii _G I in

ll lil If

fer rw ':s _or

This annual White wear Sale is an event long looked forward

to by all our women customers and the public generally as it is one

of the greatest bargain opportunities of its kind in the year. The stock for this present sale was purchasedrsome time ago when the cost of materials was much lower than it is today. The manufacturer who

made up the line was anxious to keep his staff employed over the dull season and rather than let his skilled help go he made a further

price concession to us-that is why you are offered now such really

splendid garments at such low prices.

Compare the Offers

If any doubt remains in your mind as to the value of the bar-

gains listed here compare articles themselves and their prices with the

best you can get at any other store or from any catalog concern in F.1stern Canada. We believe that a thorough comparison will con-

vince you that the prices marked here practimlly unbeatable.

V.-~ __ r/7" 1

A Ilgifiee of ,Night »Gowns

Niglrtgown of longcloth, cut in kimona style, round yoke set in

with narrow torchon insertion, yoke stamped for embroider- ing initial, sleeves and neck finished with torchon lace and silk ribbon. White Sale price. _ . _ _ _ _ . . . . . . . . ...$1.00.

A dainty gown of white crepe, crinkle stripe effects, torchon lace

around neck and long sleeves, (button front.) These gowns require no ironing after washing. White sale price... .$i.35.

Another dainty gown of White niull with mercerised stripe, kim~

ona cut, sleeves and neck finished with fine embroidery edging, satin wash ribbon run through embroidery. White 'saleprice........ ....... . . . . . . . ...$|.95.

Nightgown, a beautiful gown of white lawnsdale, square yoke,"

back and front, made with bands of embroidery insertion open design. finished with fine pin tucks and pointed em- broidery, all over sleeves with frill of embroidery to inaioli yoke. White sale price... . . . . . . _.,--.. . . . _ _ _ . . . ...$2.75.

A very striking gown of fine Lawnsdale, square yoke, back and

front, of linen torchon lace, insertion and embroidery bead- ing, short sleeves with insertion beading set in and finished with lace to match, caught with two rows of wash satin rib- bQn_ Sale p,1_»iQ¢____..... . . . . . - . _ . _ _ .....................$4.25.

See our other gowns, White Sale prices $2 25, $2.50 and...$5.75.~

n ; `4.

v 'T

3 ,$363335 in Princess Slips

Princess slip, longclotlr, yoke (front only) of wide embroidery

insertion dainty design, 14 inch flounce of embroidery to match, silk ribbon draws and edges of Val. lace. White sale price... ._ _ _ _ _ ._ _ _ _ _ _ . .............$2.95

Princess slip, fine nainsook, yoke, back and front, of embroidery ,

insertion open design. silk draws edged with Val. beading,-. * 16 inch muslin flounce showing Fire tucks, insertion set in and embroidery to match. White sale price, . , . _ __ . .$3 50

See our Princess lips, white sale price......... _ . . . . . _ . . .... $4.25

m rl _ ,

t , ‘

The Have Not Been "Forgotten

The little tots have been remembered with

equal attention at this big annual sale. Here isthe - proof. , V- "_" ' ` '

DRAWERS choice from entire stock duriiigr

9 Y ' "

SKIRTS during the whitewearsale will go at

NIGHTGOWNS a particularly fine line, will

go at 58c and 75e while this sale is on.

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Here Are Some of the Choicest Bargains"

Trooper! Together for Prompt Selection.

No. 7 Spezinl CORSHT COV-

ER. This garniétt is made of white cotttn, with etubroilery yoke ln ]:oin`,~ finished round yoke and sleeves with neat embroidery beading, caught with narrow wash ribbon All sizes. Regutarprice 45c. White sale price ......... .. 290

No. 9 Corset tover_ A line while

cotton is used in making up this garincnt, the yoke (trout onli) is of dainty embroidery inec-it‘orr iiriishrtl r o u n d sleeres and neck with :cui- broidery edging caught with wash ribbon. All s"/.es_ Reg- ular value 65c, a bargain at the White Sale . _ . . . . __ _ 494:

No. r3 UNDERSKIRT, avnice

gairnent, carefully rrrrdz, all seams double stitched. the io 1 2 inch hill is made showing 5 narrow tucks finished with rnuslin. Regular value goc- Wbi'e Sale price . . . . ._ . 69c

No. 15 Here is a skirt which is

a beauty, made of fine cotton, has 16 iirch flinrce of allover enibrtidrry. Nice open pat- tern- Regulr value $r»75 White Sale p ice . $I_49

No 2 A nice gown in stipover

style, has short ~leeves and low neck, lzoth finisned with rn u slin embroidery caught with wash ribbon. Regular value $1. White Sale price 79:

N0. 5 A dainty PRINCESS SLIP

ad ffi

in e o lie soft muslin, nil seams double stitched. 81-2 inch frill of nice fine torchon lace and inser-

tion, yoke, back and front, of in- sertion and lace to nrutch. Sizes ZH, Lili, 38, 40. Regular vnliic $1 25 for _ _______ _.98c

No. 10 DRAWERS inside of good

white cotton with ai luwn frill showing tivo tucks edged with torchon lace Regular' value 40c. V\’hite Sale price .................. ._Z9e

No ll Di'a\\'er.~t inado of line white

cotton nicely finished with o. _tive inch frill ot' embroirlory. Made in liotlr .~it_yle.~r. Regular vulno 504.: Wliito Sale price ........... 391:

No 15! l)rn.\\'oi‘.~r,utiire crnubric infused

in making up this garment, which is well cut, carefully inode and finished with rt lawn frill, torchon insertion selin_ edged with loco to inritch. Regular value (loc. White Sale price. ......... ......... ..49c

No. 14 A very attrurztive SKIRT of

good grade sqft ootton,hns u liifinch flounce of tucked lawn finished with benutifulembroidery 7 1 2 in. wide. This garment has a. under- frill 2 yds. wide. Regular value $1.35. White Sala Price ....... ..98c

No. 1 NTGHTGOWN, a very neat garment n"in.de=~of good strong cot~ ton, out kiinonri style. sleeves and neck edgetk with narrow eriibroid: or ht 'ith_ ash ribbon

y cnug \\ w .

Regular value 650. White Snlo price ................. ._ . ....... ..49e

No. B Another nice gown rnnde with

high neck yoke of embroidery insertion, button front nndllong sleeves. Regular price $1.00. White Snle Price ._ .......... .. . . . ... 79|.:

N06 PRINCESS SLIP, something

swell. made of longcloth, good out. carefully made, has a deep V shaped yoke; back and fr-ont, of embroidery bending insertion caught with wash ribbon This slip is`Hnished with a 7 inch frill of very dainty embroidery Sizes 34, 38 38and 40. ulnr rice $1.75

....4-4.-..»..»..»¢"¢.-»»¢».-»».;..,, un'11pun".»»..»¢..|»..§¢¢»»,.»»»»».|1-.»»an-ul-am...-anna...1'.1-1.1nffppanuuppnnpunupnnpfa

You have had ample proof in the past that when the firm of

M oore& McLeod advertise special prices on any sale that the bargains

are worth going miles to secure. Back of the really high~class, well made garments that are offered at this sale and the un

usually low prices at which they'are marked, stands our,binding guarantee that if any article sold doesn’t come up to our claims it

may be returned to us and your money will berefunded in full.

Send the Coupon

If you cannot call in person or cannot send anyone to the store

mail your order-you will be sure of getting satisfaction in either

case. All mail order shoppers are accorded the same prompt and courteous attention given personal shoppers and in every case the or ders received by mailare filled and returned the day your order rraches us. There’s a coupon attached to the foot ot thiswadvertise

ment for your convenience. Use it.

splendid values. like it o point toiseeftlieei; _C , _ _ ,

* +

Underskirts. $1.50 up

Underskirt, material fine white cotton. 15 inch flounce of beauti'

ful embroidery, heavy design. White sale price _ ., $2.25

Underskirt, something real swell made of fine Lawnsdale, has ai

very dainty flounce of tucked embroidery. White sale price _ . _ . _ _ . _ _ _ _ _ . $2 95

Ulldefsklfts $1-50, $I.75, $1.95 upto . . . ._ . $3.75

Knicker

Plqinand SM, _Draweis

Drawers made of fine soft cotton, good cut, well finished with insert

ion set in and 4 % in. frill embroidery. White Sale price _ _6Se,

See our kniekerboeker style drawers. White Sale price... . 904:.

Cut on Corset Covers

Corset cover of line strong cotton, fitted style, sleeves and neck

fitted with embroidery beading, silk ribbon draws. White

saleprice....... . . _ . . . . . . . ..,_____,_____58¢,

Corset cover of all over Swiss embroidery, yoke, back and front.

of val. lace and insertion beading run with silk ribbon, lace- edges on arms, White Sale price. ._ _

Corset cover. fine nainsook, square yoke, back and front, com-

posed _of vertical alternative rows of fine lace and embroidery insertion, edges of torcheon lace, beading and silk ribbon

. Res P -

White Sale pride 49

..........................H....-....-........»..,»}¢m........;.................

This big Whitewear~$tfle to be held at the rear of the second floor of our new an-

nex -pirnmediately opposite fslie business office. ]ust follow the stairs to the office and turn to your left-hand side. You will lind everything waiting for you-counters *md shelves piled high with sno whitewear, well made, perfect fitting, stylish Whiieweafi ‘ marked at the lowest prices ' ssible consistent with quality.

_ _ -i. , .

the whitewear sale at 20e and 35c according to" F ` ' ' ,, , ualit . ` _ ' _ J _ . ‘ '

.1 ‘ ` W

F - » _

The busieatiatore ond Cha_¢iottetown’r liulieot street

‘1z1-119¥f”Queen

'U Q ._

E5_S‘_ 35? 1 "5

Fair, to be n rs ry, ‘Frou _ ayor

Merch _ u. m., address-J. A. Clark- Richards, Tn.

'Ethics nl Agriculture. IP. O. Cnut_ er, 11 so it m , stroma-Prof wir- E

rfinsnn, iunon _ u. uni.-in'-nrt `rrraumy. ` Lsnms nnpcxrronsr.

2.00 p. ni., address-Prof. Rosl-

lispm

opening-I-Ile Requioitea for Agricultural Success. Wednesday.-10 e. rn.,

ohtional Problem. lil” DUWUG-

meager- 8.80 9. m., nddrooo-Harvey ‘Mit-i 'e p. ni. demonstration

ehell-.-The Dairy Problem. ,Room

mia-_ 4.1; . _ . _ Mi.

ny no-immune mv. e.ir. ii.

3_45 p, m,, odd;-eu-R. H. Camp- Diinback o(§Frederioton,

ion) bell," (Burt of;Educ¢t|on), The Edu-l 11 a. in., paper feed

_-___

r-. in , nddreol-Pro( Teller- 245 P. A PIP!! and n¢||;|¢|¢y_ _ flilro. Ilenrygsmith.

“__ (gum-ar meeting) In-' 3.30 ri. mQaddr-on-J. 0

Wogtmore- crete road: are no longer an

that date

will be

an exhibitor ngrlculeurnl

' a-amgi.

GONORBPIE ROADS and

'Hia nrat one

nd it in otlll tn

been enacted

roads to a

Sizes 34 and 4>. white sine price..." 06

, t

_ L

Sale Will Be _Held in New Annex If you Can., Ca,,__Ma,,T,,.,s

Moore & Magma, r t ' '

II9`-rar Queen St.

. `

advertised in the announcement of your Whitewogi-

S3l° l ¢ G llafdian. ‘AI enclose...... _ _ _ _ _,.,..._.¢o

pay for amount in full.

_ -_~ Name..........

_ Addressf~~~»~ U ...seen-ann.--nneuobn

" ° A 1 'I' A e loeneonnuueno

ooo»,.¢

Plwed by thin writer,

oasee

now gh”

'V Y +