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Here’s what we mean by leadership . . . Canada-wide sales for the first quarter of I954

0 0 0 0 0

MANUFACTURER “B" . . . . . . . . MANUFACTURER “C" . . . . . . . . . .

(Official roginralions-*Cormdlan and U.S.-designed vehicles)

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28,874 12,391

based upon ihe qualily oiihe product and ihe repuia ‘on olihe mahuiaclurerf’

The responsibilities of Leadership are great. We do not say this in any boastful spirit. We are humbly aware how much we owe to your good opinion.

We know we can continue to enjoy it only by living up to our responsibilities to you—by giving you the very finest automotive values that human ingenuity can devise. That we have always done so, is, we think, abundantly clear.

Let’s take a look at the ﬁgures. Thirymr, last year, indeed ever since reliable ﬁgures of automobile sales first became available, Canadians have preferred cars and tracks

built by General Motors. During the last 23 yea rs, to be exact, _y ou bought 394,198 more

Natm'all_)', the car manufacturer who sells the most, builds the most. And, through bigger

front us than from any other manufacturer.

production, he enjoys greater eﬁeiency and

But why is it important to you which car outsells which, or which manufacturer is the leader in sales?

Let's begin right at the beginning. When you go out to buy a car, you look for the best possible value at the lowest possible price.

Now, as you know, mass production methods bring down the costs and bring up the quality. In fact, that’s what made the horse and buggy past history.

eﬂects higer economies. These savings are

passed along to you in terms of higher quality

and lower cost.

That's where automobile sales leader- ship comes in. You see, more people buy General Motors cars than any others—and they've been doing it for years. And so we build more cars —- we build ‘them better and sell them for less. It's as simple as that.

Of course, one of the many things that makes GM cars better is our Research-

always seeking new, exciting improve- ments. Another is our unsurpassed Engineeri'ng—which makes these new ideas practical. Add to these, up-to-the- minute Styling, and you have the recipe for Sales Leadership—Leadership that re- sults from giving you more for your money.

Yes, the responsibilities of leadership are great-'-but as well, leadership has both its

penalties and rewards.

“That which is good or great makes itself known, no matter how loud the clamor of denial. If the leader truly leads, he remains—the leader.”

GENERAL Morons

. MAKERSOF CIIIVROLET 0 PONTIAC 0 OLDSMLOBILE ° BUICK ° CADILLAC

‘ CHEVROLET TRUCKS ° GMC TRUCKS

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