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At this very moment; under the surlace or

a Canadian business and economic conditions,

many millions ol hidden dollars lie buried by uncertaintyand over-cautiousness,

0F Canada's tenmillions ol people nine millions decimal something-very-consider- able - are still "on the job", steadily at

I worl<, drawing regular wages, or supported

by those who are atuworlc

And spending less than they can well aFlord

to spend.

This reluctance to buy was initiated by want oF con- fidence and born through the "my iob may go next" idea.’ This complex, multiplied by millions, has become a most formidable habit that is now being brol<en in the slowly gaining light to‘ reach anew our national prosperity. l

This is the time-with gradual improvement evidencing a luller and more reasonable measure ol national conli-

qteu“ I I I I ‘ dence—to dig out and put bacl< into useful circulation

these hidden hoards ol Canadian buying powe: A

l ‘fill/ll

The Daily Newspapers are more powerful today than ever to eat through the outer crust at con-

. sumer resistance and reach the buying

public which represents 90% at all our peoole.

Most Canadians are at worlc. They read their newspapers today with lceener interest than ever before. Reach them by placing your message In that atmosphere 0F vitality which the Daily Newspaper brings as no other medium can do. I

'THIS ADVERTISEMENT IS SPONSORED BY THE CANADIAN DAILY NEWSPAPERS ASSOCIATION

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