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NEW YORK (INS-CUP) — Right now in schools across the’ U.S. , diildren are busy selling Pepsi—Cola in the name of educatim. ‘Ihey are part of Pepsi's "Learn and Earn Project" —- an annual competition set up by Pepsi and the Distributive Education Clubs of America (DECA) which encourage students to sell the soft drink at pep rallies, basketball games and other school functions -- all for class credit. ‘

"The students get in- volved in setting up the sale of Pepsi," one 'mCA representative explained. "They go through the whole concept of how much to buy, whether or not to sell the big cups or the little cups . . . "

Then, each spring, the students write up their Pepsi—selling success stories for a chance at national prizes: shares of stock in the Pepsi—Cola - company.

According to materials the company sends to * teachers, the project professes to "help strengthen students' broad understandings of business —— particularly its broad marketing and management aspects.“

Whether it fulfills this objective or not, it does succeed in selling Pepsi. ' '

'Ihe "learn and Earn Project"_ is just one ex— ample of the hundreds of," ways foods companies (as well as other types of corporations, public utilities, and trade associations) promote their products in schools. Particularly in the fields of nutrition and home economics, companies send numerous "teaching aids": highly professional films, shiny

The UPEI SUN,Thursday,Feb.16,1978,‘ ge 13

advertiEing: sduml kills sell I'EI'SI

fur credit

But nutrition is not the only area where corporations have found a lucrative form of advert— ising. A mathematics textbook called "Mathema— tics Around Us", published by Scott, Foresman and Company, features illustrations of 58 different corporate brands and businesses, including 'Ibotsie Roll, Cracker Jack, Jujyfruit, Hershey, Baby Ruth, McDonald's and

work—books and pamphlets -— all available to teachers at well below commercial rates of free. 9- For example, the Savannah Sugar mfining Corporation puts out a boOklet for students called "Sugar. through the Ages" , which includes statements such as "Scientists have found that generous amounts of sugar are a valuable part of well—balanced diets for growing children."

Dairy Queen.

On one page in the text— book, 15 Coca-cola caps are used to illustrate the division of five into 15. ()1 another page, under a box of Jujyfruits that costs 12 cents in the illustration (but 20 cents in most stores) is the mathematical problem:"How many boxes of Jujyfruits for 75¢? How much money is left?" What ever happened to apples and oranges?

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