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' lrlere‘ Isa message to all -shoppers--of both sexes ‘ and varying incomes. v

H713‘: ailurriirzmai»? ‘i: iianme? by the Canadian Daily K110134307; dammit!!!

NSlST UPON BRANDED, trade-marked

and advertised merchandise. Do not ~ I accept a substitute for what you name. Long l

experience has shown that goods which are widely and steadily advertised in the newspapers are the ones that are worthy of your faith.

Modern newspaper advertising does you a great service; it permits you to accept without fear goods you have never tested. What others have believed in and accepted you also may buy with confidencel

Advertisers must be, and remain, honest if they want to be successful in business to-day. Their announcements bear their names and signatures. They tell the truth to protect themselves as well as to safeguard you.

A newspaper advertisement is a publicly printed bond between advertising merchants and the buy- ing public. lt is the strongest guarantee for goods of honest quality at fair and competitive prices. "

Thrifty shoppers will buy advertised goods and refuse to accept any substitutes.