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. No matter how big or how small a business may be, its reputation depends on two factors: the products it brings to the market place and the people who are its public representatives.

In your community, for example, General Motors is represented by the cars and trucks we build and by the people who sell

and service them. We are very proud of our,

products - and very proud of our people, too.

They are as near to you as your own Main Street. And they possess in full measure the qualities and skills necessary for taking good care of their customers.

. Customer satis-

faction is the secret of all business success.

We know that, and our dealers know it, too. Thats why theylre buying new machines, new tools and new facilities to service the

rapidly growing number of cars they sell each year.

But this is only part of the story.

In addition, we have established Training Centres across the country in which dealersi trained mechanics receive additional in- struction on the new engineering advances built into modern cars and trucks.

You, the customer, reap the benefit in the form of quicker, more efficient service at lower cost.

P L A C E S We confidently believe

in the greatness of Canadals future - and so do our dealers.

We have built the nations largest and most modern automotive plant; they, on their part, can point with pride to an unrivalled network of up-to-date dealership premises, designed with you, the customer, in mind.

Your General Motors dealerls investment

A is concrete proof that he, and the people ,

who work with him, have a serious and permanent interest in the welfare of your community.

l- Yearafteryear,

General Motors has brought you glamorous new products - new engineering and styling

advances - new features designed to make

motoring safer, easier, more luxurious, more , enjoyable.

Year after year, our dealers have kept pace with this dynamic progress.

Near at hand to serve you, far ahead in

all ways, great and small, they too, are

dedicated to the exciting task of bringing - you, in fullest measure, all those things that lead to happier motoring. or

GENERAL MOTORS PRODUCTS

OSHAWA.

or CANADALTD

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