The 954 BUICKS got it -

The Big Change youve been hoping for !

The instant you see tllcsv 1031- lllll('lxS, you'll lmow that something sensational has

llaltlwltwl in automobile slylin".

llvrv is vastly more than the usual motlcl rluingoowr. Here is vastly more than could lie ilnnv just hy warming over what Buick hail l)Pl()f('. Here is something accomplished

by going far hr-yoml artful face-lifting.

Here in that rarity of rarities--a com-

pletely new line of automobiles.

But Buick alitlnlt stop with the holtler,

fresher, swifter-linerl hcnuty you see in

126 Cumberland I St;

raisorl nml lcngthcnml fcmlr-r swoop-in the huge and hack-swept expanse of wind- shieltl--in tho lowered r00llinr'-in the host of extra glumor features of exterior

modernity.

They upped all horsepowcrs to the high-

est in Buick history.

They engineered n- new V8 for the low-priced SPECIAL, so that now the entire Buick line has Buick's famous V8 engine--and in the process came up with new Power-Head Pistons that

boost gasoline mileage in every engine.

They brought to market a sparkling newcomer with a famous name, the Buick CENTURY-a car with phenomenal horse- power for its weight and price-a car with more pure thrill per dollar than any Buick

ever built-

And they did all this without change of the price structure which, for years. has

made Buick the most popular car at its

price in the world.

We invite you to come in and inspect these great beauties, these great performers, these great buys. Then youlll see why previewers are already saying, "Buickls the

benutiful buy!"

I

VIIIII III"! IIHOIOIIIIS All Illlll-IIIICK Vllll. Illllb IIIII

ALLISON MacLEOD

Charlottetown

Dial 7364

the beautiful buy

4 Great Series-Special, Century, Super and Roudmuster

4