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is A I ericzis best seller!

' National U.S. new-car registration.figures* for the latest six-month period available show Ford out front by thousands!

‘SUI-'R(_.'I'I: It’. L. Polk and Company. l\’egi.<Irun'on.s_fnr period September through I'"ebruar_y.

During the six-month period ending with I7ebruary‘—the last half-year in which United States national registra- tion figures are available——Ford out- solrl its nearest competitor by thousands.

The main reason why Ford is so defin- itely the buyer‘s choice is simply that:

Ford is, without doubt, the\ "Worth-More” ear—Ameriea’s best buy on a dollar-for-dollar basis!

In Canada, too, the swing is to Ford—— and to Meteor, Mercury, Monarch and Lincoln. Check them for yourself, feature for feature, bumper to bum- per, and you'll quickly see why!

Take engines—all Ford of Canada products are powered with V-8 enginee—the most modern, eflicient and responsive engines of any cars in their respebtive fields—products of the experience gained in building more engines of their type than all other manufacturers combined. Ford of Can- ada V-8 engines have an absolutely unmatched record of owner approval

-—a record based on billions of driv- ing-miles over the past twenty-one years. Their traditional performance is unrivalled for smoothness, flexibil- ity and safely.

Take comforl——Here, again, the most discriminating buyers find the steadi- ness,, the sure-footed, road-hugging stability to satisfy their every require-

ment. Excellence of design and qual- -

ity of construction are responsible for

a degree of riding comfort and driv- ing ease never before approached.

Beauty, too, is a vital ‘factor in the overwhelming popularity of Ford of Canada cars. Every model is a style leader, in beauty of line and detail, inside and out.

Take driving ease—Every Ford, Meteor, Mercury, Monarch and Lin- coln_o'fl'ers y.ou all the newest power

- IN TORONTO METROPOLITAN AREA

FORD V-8 3,584 cars

‘Neerest

competitor 3,020 curs

. . . AND IN CANADA'S MOST COMPETITIVE MARKETS FORD V-8 OUTSELLS ALL OTHERS!

Number of cars delivered to the public from January 1st, 1954- to,April 15th, 1954. as shown by the latest available registration reports: _

competitor

IN MONTREAL METROPOLITAN AREA

FORD V-8 1,766 curs

Nearest l,208 cars

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assists that make drtvtng completely

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relaxed and effortless. Power assists '

are standard on certain models and op- tional at extra cost on all other models.

Ford of Canada's Automatic Drives are the finest in their fields. Power Window Lifts offer push-button con- trol.of all four side windows. Power Steering gives you "extra muscles" all the time but permits you to retain the natural steering feel on the straight- away. Four-way Power Seat goes up or down, as well as forward or ‘back. at the touch of separate controls. And swift, sure Power Brakes permit quick, straight-line stops at the merest touch of the toe on the brake pedal.

Think of tomorrow—Buyers,with an eye to future value, are wise to con- sider what their cars will be worth when the time comes to trade them in.

Try before you buy—The incompar- able performance of Ford, Meteor, Mercury, Monarch and Lincoln can be appreciated fully only through person- al experience. Your dealer extends an invitation to you to prove them on the road. There's no obligation to buy, so call your dealer and arrange a demon- stration for yourself and your family.

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Foul) or CANADA