l. GUARDIAN?

. fact that the remaining Progressive Conservative

I bl°9ml>l1¢f Will liflrdly be able to reconcile it with

Inning Dally (Founded In 1001) Llfiarlnetl ne Second Olnaa Iall, Peel Offlea Department, Ottawa

Ilse Inland Guardian Pnhllalslng Co. , Gillian and Managing Director, J. is. Barnett“

' Aeeoalnte Iilrllfar, Irank Walker

(‘The Strongest Memory is Weaker Than ~ the Weakest ink."

CIAILUTTETOWN, WEDNESDAY, JULY 7, 19b!

- Unfinished Business

\ One= piece of unfinished business which ‘Prime Minister Mackenzie King will leave for his successor in office will be his hoary promise to reform the Senate. The only "reform" Mr. King has succeeded in making has been to change the Senate's political setup to one strongly re- sembling a Liberal Party club. There are now 62 Liberals and 2i Progressive Conservatives in the Senate--no Progressive Conservative Senator has been named since i935. There are also i3 vacancies—-three in Alberta, Ontario and Nova Scotia, one each in British Columbia, New Bruns- wick, Manitoba and Saskatchewgn — which will undoubtedly be filled by Mr. King before he re- tires, with good Liberals, making a total ‘of 75 Liberals as gainst 3i Progressive Conserva- tives.

The fact that no Opposition Senators have been appointed for thirteen years aggravates the

Senators are increasin-gly elderly men, so that any vigorous oppositon on the floor of the Sen- ate is becoming increasingly non-existent. That, perhaps, in the Prime Minister's view, may be a satisfactory reformation, but it is by no means conducive to good government.

’“ There are, of course, no C.C.F. Senators, though this party is in power in Saskatchewan, has many M. P.’s and M. L. A.’s and a large body of public support. There are no Social Credit or Union Nationale Senators, though these parties are in power in Alberta and Quebec. The reg- ional basis far naming Senators as laid down by the B. N. A. Act is also getting out of kiltgr with population shifts. In addition to all this, of course, the common criticism still holds that as Senators are usually named from the ranks of older, wealthier citizens, their point of view i; almost without opposition in the Upper House.

The theory of the Confederation Fathers was that the Senators would act as "checks and balances" upon the Lower House. They never visualized the Senate as a virtually one-parry 5°47. becoming less and less representative of p_ublic_ opinion. Mr. King has done a neat- pol]. tical |ob in this respect, but his most eulogistic

his old-time "Senate reform" programme.

A Strong Internationalist

From this distance the odds appear to be stacked heavily in favor of the Republicans in the forthcoming United States presidential elec- tion, which means that the Republican candidate, Mr. Dewey, will likely be the next President and as such will wield tremendous prestige in world affairs for the next four years. His victory at the Republican convention is regarded as a good omen, as it represents a defeat for the forces which in the House of Representatives recently tried to turn the party back‘ to its former isola- tron stand.

Before Pearl Harbour, it is pointed out, Mr, Dewey was himself an outright isolationist like most of his party and most Democrats also. But he learned the folly of isolationism earlier than his party as a whole. He was one of the archi- tects of the famous Mackinack island confer- ence which was the beginning of the Republican swing to rnternationalism. He has strongly advo- cated the Marshall plan and the United Nations setup. He has condemned the Democratic ad- IllllllSifOilOll far not taking an even stronger line against Russian Communism and he has demanQ, ed large U. S. measures to rescue China. The fact that at Dewey's nomination the mast vocal attack on the Truman Government was for its.al- lcged weakness in foreign affairs is a reassuring one to the world at large.

On the issue of world trade Mr. Dewey's views are less distinct but he is among the Re-

publican leaders who have supported the Hull rcciprocifl trade agreement legislation against the criticism of protectionists within his 'own

party. The real test of his position on trade, however, will not arise until, if he is President, the trade legislation comes up for a renewal a year hence and when he must enter into the hard bargaining of tariff agreements with foreign states. v .

ln domestic affairs, Mr. Dewey ls regarded as a middle of the road man who reflects pretty accurately/the mood of his party. His distinguished record as Governor of New York shows him in favor of efficient administration, of balanced budgets and strong governmental leadership but against excessive, ’government interference in business.

l.

To Restore Peace And Trade

The Great Problem-how to get internationa trade going again-is still no closer to solution, and there is little hope of a period of genuine peace in the world until this is attained, says Theleften-Review.

"Modern civilization was created by permit- ting economic intercourse between individuals in different countries. it has come close to totol destruction for the reason that the Germans, in i914, decided to try to substitute military con- quest for the exchange of goods and services as a method of gaining economic advantage.

“During the trace between the two World Wen never again freed from endee Governiiiantoivmtrlctioiis. Every nation tried, by attempts to fix eirchan e values on en artificial

by setting frigid control of interna- te more‘ goods ff0iI"“0fhGf_

countries than it could pay for with goods and services‘; i

“That process continues. lt will go on until the major trading nations of the world-the U. S., Britain, the British Dominions and West- ern Europe-take the bold decision to permit their currencies to be valued in a free inter- national market and to wipe out all import and exportcontrols-except moderate tariffs."

- EDITORIAL NOTES - The Co-operators and Credit Unionists are having a great time at MorelL-business and

pleasure combined. i i i

Public opinion was not behind the Prohibi- tary Law, though it took the powers-that-be a long time to find out definitely.

A movement is afoot to build up a mod- ern cargo fleet. Why not begin with o fwmd car frry on Borden-Tormentine route?

i i i i

Surf bathing, fishing, golf, tennis, are the mairi attractions from now on for both residents and visitors. And, of course, horse racing for those who like a little in the way of excitcament.

I ‘l k i

Premier Stuart Garson of Manitoba would make a capable Liberal Leader should he get ,whiclr is unlikely—Ontario behind him. l-le was a tower of strength in the freight rate agitation, in which Ontario and Quebec soft-pedalled-

it's an ill wind. . . . if the blocade of Ber- lin continues for any length of time concentrated Toodstuffs will be at a premium and stocks in Canada which were practically unsaleable will be

gladly used.

I i i i

One curious feature of this last session of Parliament, as pointed out by a member, the House was called especially early for the purpose al dealing with the Geneva trade pacts but did not manage to do so. The pacts are in effect bY Order-in-Council and will so continue until next

session. i o I i

The news that American publishers of comic books have set up their own organization for setting standards is most satisfactory. Censor- ship is always difficult and is itself a danger, but the industry will thrive better if it manages to keep the comics fit for the children to read.

* It I i

Ottawa announcements of a program for modernizing Canada's merchant marine omit mention of one aspect of the scheme. The first step has been to allow purchasers of government

firmed ships to re-sell to foreign buyers notwith-

standing their original agreements to the con-

Tfllfy. l. . * '

After experience of the results of permittin-g Dictators Mussolini, Hitler and Hirohito to have their way because no one wanted to take on the iob of stopping them, there is today little likeli- hood of an attitude of appeasement to the am- bitions af their successors. Aggressors must be made to realize that a show of force is not going to gain their ends. i

"The most faithful dog in the world" was Arnold Mierke's description of his pet, in Rom- ance, Sask. "Never missed a day following my tractor when l'm in the fields," he continued. Mierke sold the tractor the other day. The dog‘ followed the tractor to its new farm.

l‘ i i I

The next big convention in the City will be that of the International fur industry which opens at The Charlottetown on Monday. The birthplace- of Con-federation and the birthplace of the silver fox ndustry is on appropriate centre for the Hud- son Bay Co. and its successors in which to meet and discuss the problems facing them at the end of an era and the beginning of a new epoch.

The first Special Service Force—the_ com- bined Canadian-American Army units which serv- ed with distihction in the Second World War-— will hold its second reunion in Toronto on August i3 and l4. The force was organized in July, i942, as a parachute Commando force. Later it assumed other duties. Some 4,500 to 5,000 Can- adians and Amricans served with the force and last year's -eunion attracted 600 to Montana.

The Jews and Mohammedans are at it again in the Holy Land. And there is still no interna- tional police force to stop them. In another and more vigorously Christian age the problem of Palestine would have been settled by intrusting control of that country to a knightly order of mili- tant Christians. We are much too tolerant to- day, however, to stop Jew and Moslem extermin- ating one another by any such measure.

i i i O

Sine-Japanese War began this date i937 "

when Manchuria declared its independence. Jap- anese troops invaded China including Shirnghai, the British Ambassador, who was dangerously wounded being one of the yictims. Af or the Japanese attack on Pearl Harbour (Dec. , 194i) China declared war on the remaining Axis powers. becoming a member of the ABCD Nations (Am- erican, lritisli, Chinese, Dutch) at war with Japan in tlie Pacific. I I I

The Rubber Manufactuhers Association has announced ‘the start of a nation-wide campaign to promote use of corrct air pressure in auto- mobile tires. The association stated that there exists a country-wide “epidemic" of improper tire inflation due to a misinformation among dealers, service stations and car owners concern- ing the comet pressures and to inaccurate pres- ieres caused by faulty tire iniiotlanwqaipmeni needing repair or replacement. Millionfof dol- lars are being wasted because of premature tire failures caused by incorrect inflation, according to the eneclotieii. " i

'-llotes ByTho Way-é

Elvin: trouble with dandelion? Don't curse them - pick e bunch. and steam them for supper. A half- cuP of steamed dandelion (reeds fumlshes 11,000 unltsof vi rnfn A more than twice the daily require- ment. Wfth frcsh tomatoes, lettuce, and so on at their present prices. we might. do worse. -Cornwall Standard-Freeholder.

It... moment la not. even now, the sale or chief means to preserve the peace. It: is uuhappily an lzi- dlspensable condition, but the Eur- opean recovery program ls still, in Mr. ‘Truman's words, "the founda- tion of our policy of assistance to the free nations of Europe." The countries of Eturope are raw from the ravages and upsets of war airl open as seldom before to dangers. from both within and without, to their independence. Only when. they regain their strength can they stand firm, free, and on their own feet. — London 'I‘lmes.

A new drug. known ae ohlaramy- centln. has been found to crack typhoid fever ln three days. L-llse so many of the other "rntrgrge- working" new drug discoveries, it. ls derived from a fun-Qua. Typhoid fever usedto be one of the great. scourges. Water sanitation has done much to stamp it. out. lild eventually lt. will be unknown. Bur; another cure has been discovered, another step ln advancement 3.. the fight for good health, which means long life, has been taken. Progress is slow in the wo it! of science. but. lt. is sure. In ml when- sa much news is bad. here's a goo: word. -—Windsor Scar.

Perhaps the moot. hopeful sign here is the interest in affairs. Peo- ple of all kinds are talking thelr heads otf lri Britain. right at. the moment, about the Government, a.~ bout. nationalization. town pier.- rung, dollars, de Gaulle, Russia, America and so on. There are thou- sands who are not. interested in anything except. football but gen‘- erally. in trains, hotels, homes lliu business places. the conversation seems to me to strike a serious now e little more serious note than l‘ does in Australia. I would expect. that, iDO. since Britain has more urgent problems to face. — Alec Robertson on Overseas Broadcast.

A zoology profcmor at. the Unl- versity of Nebraska says there are eight. basic kinds of noses. We don't. know what. they are, but our eight favorite kinds of noses are ea fol- lows: The nose than: is followed by its owner, the nose that ls not. poked into other peoples business. the nose that isn't. kept too close to the grlndsbane, the nose the‘. isn't. being paid through. the nose that. isn't. out off to suite s face the nose that. isn't. turned up at. anything. and the nose that. isn't. looked down at. anyone. Wh-tn these eight basic noses are brought. together in one basic nose, we not. only like it, but. the person that. goes with it. — St. Louis Post Dis- patch.

Do you realize that the days are getting shorter? It/ seems hardly sporting to mention a tact which green-and-gold summer days cou- spire to hide from summer's will- ing dupes. The season rtpens to- ward lazy hours in the sun. toward August calm and September fruit.- age. Yet. here we are in June, and already the shadows are lengthen- in; imperceptibly. Except, of course, for those "down under." The earlv winter days there already hold the unrecognized promise of spring. The fading sunset light hesitates a moment longer in leafless branches though August snows and Septem- ber thows lie far ahead. Thus cy- clic change works lts spells on be- wlbched and bemused mortals, and only. the eye that sees beyond its own environment glimpses one un-

_ divided world. upheld by changeless

law. - Christian science Monitor.

The announcement by Premier E. C. Manning that there will be no export. of natural gas from Alberta unless there is a "euperabundance of the fuel uncovered" ls a welcome indication that the government is determined to conserve this valu- able natural resource for use of tins province. That. is the most. sensibm course to take because, although there are vast resources of natural gas in the province they are ne tn- er lllimitable nor replaceable. It. may be possible to estimate the o- mount. of gas stored lri the ground. but ti. is not. possible, art this time. to forecast what the demands in the future will be for that. fuel for industrial and domestic uses. Coa- sequenily, it. would be unwise. W limit. our possible future eXDanalan by exporting gas now which might be needed in the years to come. - Medfcine Hat. News.

New Zealnnrl is a mach smaller country than Camdc. huvlni Ll population of only 1.8000110. but ‘t, is doing s stupendous lob of lllrl‘ iil..'ii.?'ifi?l‘.‘..l"“..§3°“m' 3'0‘. oomrrlilltied to e bottom! volley of all-out. production for the-British market. and tells more meat». mrlre butter and more cheese to Brlilm than any other Empire 0001i"?- ".3" ~=...-*=..-:;.. ciuiz. .2: p ueo people, New Zeelanduggi-ilmflialgx midllzsfi: tons ‘of cheese

l. I E and over 300900 W!" M‘ "'5'" being second only to Argentine l! thejaoter respect. Altdlllllfli h"! little dorrllrilod supplied the ‘lath; Qf country with 000.000 foul 0 puma-cheese and meat. This 7W‘ New Zealand will emf! W" more, been lillWlii ill!!! illfll than 5,000 an far-macaw; Nlervlrwgeaialfdmfl in be!!! m. to iiedlureillvxck or are year erouodaheeoirldif niece rieatan Governor-rent would allow i

The Advertising

Business- Royal Bank latter

(Continued from ycetercley)

Ii ml? seem absurd to many persons when we any that. the coa- sumer doesn't. know what he wants until he is told about. it, but. an ex- ample will make it clear. Not one of us knew. in 191d, that. he want» ed ‘a radio. cu" had tihe dollars to buy one. Then. suddenly, 'we all wanted radios and millions of per- sons on this continent had dollar's to buy them.

Advertising brings new p‘..- ductn toour attention. and teaches us to use them: at. first they as. novelties. then luxuries. then’ stap- les. and finally necessities. The lac‘. that goods considered necessities tr.- day were the luxuries of a generacron ago and quite unthought of in the days of our grandfathers is surely an indication of an ad‘- venclng level of living.

Two authorities may be quobca: Paul H. Nystrom. Professor‘ of Marketing at. Columbia Unlverslry, whose Marketing Handbook was distributed at. last Springs‘ public relations seminar in Montreal, and George B. Hotchklss. whose Outline of Advertising is a textbook m the advertising course at lvIcGlll University:

"It. is generally admitted that advertising tends to raise the stari- dard of living by acqualntlng the population with the advantages of socially desirable products or so:- vlces, making them available. at lower prices, and stimulating great- er effort. to attain the standard of living that, goes with the use o1 such products and services,

"Allowing for a certain amount. of advertising that. caters to human vanity, the net. effect of the WAIOLB has probably been to cultivate. up preclutton of better and more wholesome standards of living. 'l‘he percentage of people who FQQLLlBZZY use dentlfrlces. razors and bathtubs has constantly risen. The family diet has become more vat-ted and sensible; so has the famly clot..- lrig. Houses and offices are man- aged with less labour and more comfort. Advertising has had a very definite share in this devel- opment. And it. has ceroalnly slim- ulated individual ambition and morale by awakening desires which can only be gratified by lncreosuig one's earning power."

Reducing Costa

It. ls a paradox that. the more business advertises a worthy pro- duct. theless that. product costs the consumer. By stimulating large de- mand, advertising increases produc- tion and reduces unit production cost. Al; the same time. big pro- duction, ls dependent upon bulk distribution methods with a rela- tively stable demand over a wide area. And, us Nystrom remarks! “Stability of demand and a. marker great enough lri territorial ex pause to absorb local shocks with- out greatly affecting the total mar- ket are fundamental to mass pra- duction and continuous employ- merit."

Over a. period of only a few years the demand for electric '0- frlgerators increased so neatly in response tic/advertising that pro- duction costs came down. and ilic purchase price per urift. fell by 04 per cent. In the United States in 1905 the average cost. of rm auto- mobile was $1.600 uud the" were

100mg sold; in 1035 the average

cost. was sooo and sales totalled 3,200,000. Even in such everyday items as toilet soup, reductions of so per cent. have been shown lu twenty years.

Ar. the some time as prloee have been reduced. cue-lily Ind varleay have improved. Product. imIIFOVQ- ment is a legitimate offspring of advertising. Producers strive to outdo one another in findinB W!!! to reduce pirlcee, increase quality- and provide wider choices. Every

"a manufacturer ls trymz W ‘urn out. a. better product. at. a com- petitive price. and he tells titt- world about it throush hi! "dve" rising. choice of whistle called ao- veruslng appeal depends 110011 i" kind of goods, the kind of WNW“ to whom the advertisement is ed- dresserl. what. we want him to do. and the kind of medium used. fiv- gfy appeal, whatever its spec {O nature, should show some bcne ll that will accrue to the DUIOHBSOX“.

This kind of advertlalng can 0r orderly. clear and sLmIPJQ. if" [Wm elements of mystery. W051" lffwwt or learn by sad expeflfllu- hi“ grab-bag buylns. or biivina also l? pokes, Ls expensive sooth The! *1?‘ to learn why e product should ac bought. and tf the produce is U0 willing u. airplay it we W‘ 1"" reasons. they view with sueplcpn- There are, of course. 5°11"! WM “k” “kins chances, but. consumers an the whole are inieiusenllv owl" of the inevitable result of buyln! blind.

When manufacturers and dell"! advertise the quality. Mufti‘; and desirability of their pwlhc-l they are competlnl 0H l N" ° sound valuee. "i4 "l" muum" haa confidence that their claims oen.be eubeterst-letied. Advcrtisii-l g buggy in 100d. a Toronto com- pany said is this my: "We "ill" one style only end we mike ‘i: .weil. It looks well. It wee.“ we . we» more do you W!!!" -

_ (To be continued)

- cm. "15 lend ~‘- (OP) - i "'° yew tree tn from of the 12th- eentury church here will be te- meee to give it another m0 9611'! of life. - Y

nerd . IMP .

peli of which darn Born lie 10th “p; ... will be boushs by the nation u an ancient’ ornament.

cents abound cheaper than ca- neaha butter ie sold in Canadian

deliver-butter n‘ Vancouver 10 m

stores. -Qt. ‘Blames ‘rinses lair

ro MY omen-ran, nan-y

(Bonnet. written at the front on the somme a. few days before he was killed in lotion on September 4, 1916, by Lieut, Kettle. of the Dublin Fusiliers, to his infant daughter.) Y