lit
Amazing new Heavy Duty White ' Rose Motor Oil is produced in the most modern lubricating oil and grease manufacturing plant in North America. Here . . . in this great new plant of Canadian Oil Companies, Limited . . . the best bar: stock: are blended with the best additives by the best formula known to modern automotive science.
FIRST PRIZE
i5,000'”” CASH
SECOND PRIZE
9I,50O'” casn
- THIRD PRIZE
i750” CASH
FOURTH PRIZE
T250'”” CASH
FIFTH PRIZE
iIOO'”” CASH
PLUS I Prizes of 350.00 each
L 00 Prizes eTn;25.00 each
for a slogan describing . (in IS words or less)'the omoiing new WHITE ROSE Motor Oil
No purchase necessary! Read the easy contest rules printed below. Enter as often as you wish.
93 Prizes In all!
GET FREE ENTRY FORMS FROM ANY WHITE ROSE DEALER!
Any of these outstanding features may help you win!
Inspection Limited) proved that, with the use of the new White Rose Motor Oil, there was no appreciable wear on engine parts. latest advanoementjn t e processing of Motor Oil- This tech- 6. mcarasrs easoimr minor-The cleansing action lus nique disperses all Ingredients so thoroughly that they rerosln the high iilinstrength of new White Rose Motor Oil ens. lea msnently in so1ution.,'I'hua. they perform their various piston win to operate freely, thus sealing the combustion 050115 'TBPid1y and eHiC1entIY- chamber. assures more etiicierit use of fuel. 2. LOWERS OIL CONSUMPTION-.-The lower Qil consum .tiOnp0L 7. PREVENTS ENGINE RUST-New White R036 Motor Oil pens- the new White Rose Motor Oil is due to its high iscosity ti-ates and clings to engine parts . . . counteracting one of the Index- and the heat resistant properties of the mineral oils it greatest causes of engine deterioration. c0nt8lnB- . p 8. FLOWS FREELY-Low cold-test properties enable the new 3. KEEPS MOTORS CLEAN-Detergent and dispersant additives White Rose Motor Oil to flow freely at low temperatures. This hold dirt in suspension so that it drains away at regular oil aids cold weather starting and gives instant protection to all change'intervals. Vital parts. 4. PREVINTS ACID ACTION-The new White Rose Motor Oil 9. assists THINNING-Even under operating conditions 0! neutralizes the harmful acids which form" in every enginepas - extreme heat, the new White Motor Oil resists thinning, A by-products of combustion-one of the major causes of engine and keeps a protective film of oil between vital engine parts. wear. 10. SUPPRESSES FOAM-The new White Motor Oil pro- 5. FIGHTS WEAR-Gruelling road-tests across Canada under vides a bubble-free oil film-offsets oxidation-produces oil con- the supervision of an independent testing laboratory-(Donald sumption-gives complete protection to all lubricated surfaces.
OFFICIAL CONTEST RULES
1- Official entry blanks are available at all White Rose Dealers 4- Contest period is from April 15, 1952 to Jiine 14, 1952. and Service Stations. Entries must. be strnarlred not later than inidni ”, June
2 lust write a role an for or ivs a description of the new and xiuthbeo and! oE,:.1I.h(Eol;,u.lt'i;-)ua by "M 21"'
' I I I I .. gmyvfdgggggg (;gCog;g 'fgffo9e1;4fifh;5n:;'d;0;;1g;;; ' ..;':."..”.".,.,..m..F.2?2?.2.1o...f.;.5?.;.'1t..?'"””" ” 0 I O s -
of this outstanding and totally ditT'crent motor oil: such as: T- 3:23;: lgngeprnn elvnh5:yR:::?i';;l:;':gdng'?';i:l;':nufg;e:,: "”.c'”."” ".' "' I"b"c'"e'"; "P"-lbw" "iii M” "I ymnl (imd thiair families). and em loyees (and their families) of engine”. Or. It 95"” ”",l."".'.'"' r""'""i”"": F"”""'I"".I.' Canadian Oil Companies iinited. and of orsanizatinns '"'k" "” Wm” RM” 3 P""V'"' b”" by TV" um i cooperating with Canadiiin Oil during the contest.
1. IT'S HOMOGENIZED-Now being used exclusively in Canada by Canadian Oil Corn aiiies, Limited, homogemzation is the
0'
Entries will be judged for sincerity, originality an appro- priateness.
Write or print your name and address clearly on the ndicial entry form, or on any sheet of paper of similar piss (about mg" by 8"). Make as many entries as you wish usin a Is rate form for each entr . Mail our an to: illll-U E R E MOTOR OIL CON EST OARD, .0. Box 100. Station "D", Montreal 22. Que.
Entries must be made in the coutestant'a own name. No entries will be returned. Entries, contents and ideas therein. become the property of Canadian Oil Companion, Limited.
. Final selection of entries will be made by a board comprising Rodno
the following outstan ' citizgns. y S. Kennedy. Past President of the anadun Authors' Association. J. P. Hague. Director. Canadian Dally Newspapers Associ- ation, .MI8I Madeleine Lsvason, Feature Writer and Editor. Decisions of the Judges will be final.
IIITE ROSE MOTOR OIL
co M p A MT E D