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“Newspapers are the one advertising medium for the super markets sponsored hy the ret a Parker, advertising aap ol Ghani may par th Chicago, wllich ilaen hia .i = i was ; iH. 6f Atlantic Whole-| either . salers. , Sackville, N.B.| Only by afft‘iation 4 sfong R.B. Forse of Athantic Whole-| group retailer salers, Limited, Moncton, N.B.” |large sur- “Only after an adequaté news-| vive today in- (sumed, 02 cuca ltal a been we ; Te eal ti caubasst sock tle as ke A ee ” said Parker. group / advertising Wis statement was made af the | programme of Amtual Red and White edst, newspaper advertising dom- at the Drake Hotel, Oni-| inates most effective me- at the afternoon session on|dia im this regard,” . Mesh- xz i * jeau s@id. rtising”’ said “Newspaper adve Ee , “allows us to list and il- HOWLAN our mérchandisé and to

céasuther contests, and sales an-/| Halleran

abuncements. ning.

“The RAéd and White wholesalé| Mrs. vis- _ who preparé the ueéws-| ited at home of her brother | ¥ Advertising at local levél|and sister-injaw, Mr. and Mrs.

Réd end White Food Stores, | Robert family on Duper Markets, Lacky Dol-| Monday.

nen oe Mrs. Elmer Pineau of Summer-

groups, use approximately side spent Tuesda ednes- dh Wiés Of néwspaper advertis-| day at nd ing yearly in the United States /uncle, Arsen- and Canada,” Parker estimated. /ault a “We emphasize newspaper ad-| Mrs. was hos- vértising because survey after sur|tess to the St. véy indicate that women shop-/ Anne Club on Tuesday night for pére turn to the daily newspap-|their monthly. meeting. A large er’s food pages for help in de-| crowd were present. July meet- cidifig what she will buy before/ing is to be held at the home her trip to the store. In making | of Mrs. , of cémparison with other media we | Howlan.

note that 625 per cent of the) wmirs Bruce Carruthers was a

sloppers read newspaper food | train ide

store advertising a6 comeares 5° | en Wednesday. plans 1s cent shoppers on

hear’ radio food store sdvertis- tak ie. ult

ing.” aie motored to Summerside on -

The Red and White Corporation ‘ae t. .

ie the ational headquarters of} yrs h

Red and White Food Stores, Su-| ponnie to

pét Duper Markets, Lucky Dol-| abrams Village on where

Gliated groups. It is a voluntary | yin her | Mr. and Mrs

group type of operation, that i3.|pimanuel Gallant.

the wholesalers and retailers 4f¢) “y¢ Gallant is now employed

imlepententiy owned, but they OP-/ 4+ ine home of David Horne at

erate together. The wholesalét €f- | 5) nricid.

franchises stores in 2 Coen a ven.{_ Winston Gallant of Duvar is to

The wholesaler does be principal in Piusville School

tising for his stores; he offers |o. ine coming year

services to retailers as personnel

training, store engineering, Mer-

chandising promotion, centralized

aceountinga meat and produce

programs, etc. In retufn the fe-

tailer concentrates his buying at

:

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