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.11-‘RIL is. 1918 __ _ ` ` " _ '°“‘ t »~-- -.- -.Tim eu.uu.oti"_i‘E'ro\vN eititnouiv _,___ __ _*___ ~_

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Our Displays ot Silks

Have Created Unprecedented Interest

Colorings Hold Center of Attention

.\~'itl-_- iroiii the t-oiiiiiieiit that has lit-t-ii rwaieil lin-

f:\\t»»- oi' the stiientlitl siiowings ina<i'e and the displays that .iw .itti'ar~titig _~;tit'ii'\\~iiie attention. it is to be noted that the .».tioi‘iii;;»' nn tiouiii hold the t-enter of the stage. We venture i .,~.i_\ that no inatttei' wiint _\'r~.iii' tastes, and how diiiiciili it ii.i~ ii.-.»n in past ~»~_.~. rt. to .-.iti>-i`_\~ thein as to eoioi.~‘-you :ii.- iitli`.\'l) to itiiii st-\'.-i'ai ties-it_-its to pit-use _\'o\\ this .~`priii_i: it i~ :int ii tiiiesiitiii wlintiiei _\-oti`ll like the tiitlteriis

.lit-_\"ll i'.i~t~iii.it»» _voii :it iii'.~. -Jliiiitt-, '

The New Silks are all Here

tliiiiese >fli;iiitiiii_t.:~ iizittilal

-initio 2:31 to £16 iii:-ii :it 65c. 75c, 85c. 90c, $1.00. $1.35. $1.50. $1.65. $2.00.

\\`:i\lizil»l-- t‘i't»tit- i’oiii.'t-t-_

::»;in..._._.._ _.$2.75

iiir:|.~liir»' iii lllarl; IH iii

$1.80’

iiii'.i.-liiit<» iii \\'liitt- ZH iii

$1.60 :ind $1.80 llii':isliiltt~ iii ~tiiiiewii:ti Iiltt- 1\`ii:tiitn|tu, init iiiiirii iiiit-r :intl i'r.~.- i`i'oiii i-tiiigiiiivss.

\\'iiit<- wits-h linlitttaii. Zhi iii.

‘ $1.00, $1.25, $1.75

iiiiii-it \\':i_<li li:iln1t:ii_ lit; iii

_ _ _ 75c, $1.15

i".iiit'\ ~ti'i|»i-il .\`ii;|ii|itiitiu_~=.

Ill iiieii __ $2.20

I`.tItt'\ ~|..ittt~|i Siixttiittiitius

2| iinii _ _ _ .$1.25

i-`.itt<‘_-_ iinii .~‘|ni| i'n|»liii~.

:-2 invli ,_ _ $2.20

iiiat-i; 'i`:ii1`el:i_-*_ 351? itirli , _. $2.00. $2.25. $2.50 i:l.it-l. 'i`:it‘i'~-tii~. to int-li ('oioi‘etl iliittht-.~.~ _\Iot1_-.~n~l-

iii.-_ ll\ii'gaiitiy, i’tirplt~_ (liti ito.~~-, _\i_\'i‘tit~ :intl iii-t:\\'n, itti tii<~ii__,_._.._.._.$3.00

ti.-oi-§:ette t`i-epi»_ lli;i<-it.

.\'.i\'_\, Slt_\‘_ l'iiil.'. 41| int-li .\`ti'ipt~ti t`i'ep»- tie t‘liine.

i'iiiit. Y.~lio\\' anti \\'liite -iii iiit-li _ `, _ , .._2.00

-*UH ilu in 1 tl _ _i"<' lt.___it;i!l_!_l1__.__=l__

:iv-an 'ii`i`{ii'i'\T'I5olt>i°s ini irimiii- ini.: :intl iiiilliiiei'_\- tti\i~posf»s_ __ 90c and $1.00

t2ii:ti':|iitt-eil liiiintz .s;itin>'.

If itivli $115 iii llItit'k_ Host-, 'ikiitpt-_ .\`il\'t-r aiiti t‘h:tiii- |».iii.'iie

rlti;ii':iiiio.»tl Iiiiiiit' .-titin.<.

'Iii iii. )| ill.it'lt. _\'_iv_\, (li':t_\‘..

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t'iiiiiitpai|.:n\~,

Fine .\'ip|inn l"'ongee_ uni-

ttrail tailor. 114 in. $1.25, $1.95

illaiek Siititiiittiiig, :Iii in:-li

._ . . _ .._ _....._.$1.65

'i`iito-Orio is ai vt-i'_v lieiivy

sill; stiinetliing lilo- Slintiir itiii_u_ lint grt-;it tit-:tl li»\;i\'i.-in lil;it'l:_ .\':i\'_\ :intl |li‘o\t'ii, Il! iiwli $1.25

i-`aiit»_\ :.ti'i|n»ti liziliiilai.

>itit:il»it~ tot' shirt witists 3713 ilit lt :it $1.601 $1.75, $1.95. $2.25.

ifziiit-y 'I‘:ii`i`ot;is for sopiir

:ite sl<ii'ls_ tliost- r-oiiie iii .~|i'ipe.-_ t-inn tiirtiiiis ninl |`:ttiey pluitls, Shi iiit'li $2.75. $3.00. $3.25. $3.75.'

|'i;iiii 'l`~.ii'|`t~tii>, 3111 int-li

1. _ ... _ _ _ $1.90, $2.25. $2.60

lliziuk sillts i’:iilet|t~, :Ili

iiittli $1.60

iilat-it _siiits iltit~iie_<s, Iiti

inrh __ $2.50

liltiwli sillts i)tit'iit-ss. Citi

iiirli $2.25

illnek sillts Fietii' tie .\'it‘t~

fit; invli ._ $3.00

iiitiek sillts, t'ort>ie_ :iii inch

._ ._ $2.75

iliaek .-tilts. iieiimiliiie.

vi-i-_v liaiitlsonie. _ . _ _ _.$4.75

<'oloi‘ed Poplins. .\';it.'y,

ilrr>wn_ .\iy`i~tle and Hose, 36 inf~h._........._._$1.80

Vrepe tie Chine. White.

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Alt ltii '.._i.‘fl\.

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» is it 3 I fill'

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`.\'lii'i.<`e. Gold, Pumpkin. Myt- t1r»_ Rose, Amethyst. 40 int-ii in . . , . . .,_ $1.75. $1.95. $2.10

.\'iiioiis. \\'liite. Pink, Sky.

iiiztrit. Yellow, .\'a\'y anti .\I.iuvt=_ 40 inch _. ._ _.$1.40

i-`.'itie_v l)t‘t‘ -lou .intl i‘tiiii-

|i:itI'otit‘ silk~ i'» int-ii $1.60 and $2.00.

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The New Shirts Are In

'i`he.~=t~ .ire oi' stif.iig, iii~iiil_\' woveii iiititlrais :intl other

iottriiis in ai i`till \'ariet_\- of roloretl stripe p;iLtei'ii.=.(`opiiiut'- eti to tht' ai\'t-i-:ive shirt now seiliiig.: at the siiiiit- pi‘iee_ _volt will s-i_\' ilit-so art' tai' :intl .ilioro tht- .iw-i‘a|.':o. i~`iili h0fl_\';

‘ann -it-»-ro lt=iii;tli.~ tor :iii t_\'|n»~

\\'t"tl stigi:e.~'t tii.it _vnu litiy tiiret- ot' iiiilt' at dozen oi'

th--iii \.\'h\-ii you [iass tht- sttirt- |tiiiit»i'i'ti\\' ttiitl l\:i\'t\ ati ziiii-

pit- ~|i|i|>l\' on iiailiti for .\`|ii'iiiL'

---SOFT FRENCH CUFFS

--STIFF CUFFS

-SILK FRONT SHIRTS

Shirts .it $1,125 to $2! .'.tl .-:ieli

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Aiiionp; the new pit-t-os urn those of lace und net.

to drtiw your p:ii'tieuitii- attention to the fresh new sets or pique. siier-r orgaiiidivii iinti silk rrrepes. For d-nt-iii iiiiti 'yoitili|`\tlneew, nothing we`ve yet seen comes up to tiieiii. Stnrtlng with 2.’>e for :i eollnr. prices rise hy easy stiipzen to $3.00 for sets. ' _

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Neckwear Delightful And Always New

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_ Rt* l tlon‘i woiitl'i‘r my frieiitls like to shop nl _\'o\tl°

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Women’s Spring Coats and Suits

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Our stock embraces models for all types of i'lgtii'_es; the snug, straight line coat, and the

flaring box model, now so popular. New innovations in collars and pockets add to_their at- tractiveness. Others in Miiitai-_\' style have novel triininiiig. Say colored silk linings are an important note, for in warm days the eoat is more often carried on the arm, and for this reason the lining is to be given due eonsitleration.

The fabrics most protniiient are l’o|iliiis, Silk l)u\'et_\'ii, Velour, Clieclts, Serge (`.ov@1'l.-\`.

ttzitl Tricotines. Prices i~;ing'e from $1‘:.7.’» io 2150.00 ‘

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“Refreslimg and New”

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Describe the New 1

M-illinery for Spring 1918

l ° h ' Porr‘liniice _von huveii't had the opp0i‘ttinit_v tn sec iiiaiiv

F( of the new Spring styles lieeatise one thing or another pit

vented yon. Hut now that straw litits have come into tlieii

own'-yoti ltitow wltnt we iiie:iii-:ire being tvorn-_vmi siiii

ply inns; tleterniiiie on tvliicli oi' ilit- new niotlels tilt-ti.-.os

_\-on .\i()S'l`, \\'ii_\- \\'.iit until perlirips tht- tiitisl slrikiiiu. .ir

ti':it~livt' slintir-s are goin-_ Sprilig tl:i_\_~. are lit\i~- :intl _\

iiitist gnrli _\~ntii~st~lt` :te<'oi‘tli\igi_v.

in ;t i';in;-_t- oi' |»rit‘t-,- so iiroail :is in fttiii i-v--ry t;i»i|t»

--NEW TRIMMED MILLINERY '

1NEW UNTRIMMED HATS

---NEW MILLINERY TRIMMINGS

-~--~NEW CHILDRENS MiLl|NEiiY

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Honest Facts About Our Spring Suits

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It would be childish to argue that you can buy as good a s;iit for the price now as you did

years before. Phat would be as mitch as elatniintr that there never has been a war going on in Europe, that dyes cost as little as they onee did, that iniportations of wool are going on as usual from Australia. All of which is not so. _ .

But as a plain, unvai‘iiishetl, ttiiinineed statement of fact, these suits are UNUSUAL

VALUES. Ilought off nianui"aetttrers who are the lowest-1>i~ieed and mose aq‘gressive in their iieltl, and with the equal agg'i'essi\'eiiess oi this store, bought inaiyy months ago and now sell- ing at prices in niaiiy cases as low as present factory costs.

.\'l‘]\\' Sl'|'|`S lt`()ll .\l|‘I.\` $1 L00 In $$l(l.0(l .\' |‘I\\' Sl`|'l`.\', |"()ll |i()\`.\' 6.00 l'0 18,0() \'i~:\\' srittxu o\'i~:|:t'o_\'|‘s |‘:.oo 1.. ::o.oo Hors sricixtt o\'i<:|<t‘o_\'|‘s .'.1.oo to :~i.5o Come in and see the smartest sliowing' of the new tliittgs in the City.

of (orsets at $1.00 and $1.25

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|19-121 Qtieen Street., ( lmrlottetown _

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What Shall It Be Soft Hat. or Derby? `

'i`lie nian who wants :i liecoiiiing new lim is ro-

iiit: to get it right at the jiiiiip oi the season. :intl

wlien there are |ilt\iit_v oi' slttipos and rnlois tti select

“‘ iroiii.

Soft hnts in iiin iiew slitipos--iiinii_\~ showing the

Klilitziry lines :intl etiioi-.~. _voting ‘anti older mon alike

will t`:tne_v,

Dr\rliir‘s t'roin wt-llictttiwti iiinltftrs iinti in the l;it~

ost linigiils.

Soft iiiits. :intl iierliivs 2.00 to 5.00

§

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Always Sometlitng New

store" nnitl one oi' our etistoiiiers.

‘Tlierc is :iiwn_\~ii soinvthitig new I vnn mint- over

t-ver so often and feel that l \von't he seoiiig the

stints- things ovt-i* :intl nvt‘r again."

Eveilnstiiig lteeping iii lntirli with the mnr_kt‘l§ IH*

lot-nn; no slipnim:~tlirou;:li rf nny information thnt

miilht he oi’ vnltie to you.

That is the whole secret ni' our nhility tn keep

mir store fiill oi' iiiteresi. it niiittern not whiit dn_v Of

M _ € I I tho \\-(tok. or week of the .P/en,-_ _vnu shot) here.

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____ S.¢01_‘e Editorial ____

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