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FIRES MORE COSTLY

Flames take 596 lives, cause $147 million loss

Fires that devastate their|with 553 in 1963. Once again,; Excluding forest and federal homes are proving more co: tly | childrea lead with 250 victims, | government fires, fire waste per to Canadians than ever before. | followed by 243 men and 103 wo-|capita population is reckoned at

That glaring fact is revealed in|men. Worst year was 1957. with |$7.67 in 1964 and $8.15 in 1963. the 1964 assessment of fire dam- as deaths. Only direct costs enter into more expensive.

Last year an estimated $147,- $154,051,629— or $1,850 a fire. ">| |MORE CHILDREN DIE Grass fires in public parks and picnic areas eat up the tax- = & of 43 deaths. The record shows| were called out to combat 14/ ‘Eakins s 596 fatalities in 1964, compared | grass ims in one weekend—all | In the hot de-/| bate that followed, one council-| for parent and babysitter: ai with * he asked./ Instructions in writing: How | It’s not the actual flame, but | “Otherwise, that $800 will go on | to reach you. Fire department

age in Canada. Today the aver- —— the fire waste assessment of ' |age cost of a household fire is) $147 millions. Taking into ac- $800.. Ten years ago it was $400. | Pp k fj Industry; too, is finding tires) ar es 500,000 in all property went up costly to would be $750,000,000 fire author- in smoke in 77,000 reported fir- ities say. This works out to a es—or about $1,918 a fire. In $38.99 cost fof every man, wom- 1963, the cost of 83,207 fires was t rs an and child in a country of 19,- axpayers 235,000 : Despite Canada’s population growth, the fire death rate re-|-payer’s money. mains fairly constant, although | Recently; the volunteer fire last year there was an increase| fighters in ome Canadian town “oe drul Town council wes informed | | groun es Know how sess fr ree rete esi ' bla Fire P: tion rules lor stood up and laid the issue| Sitter has sense of responsi- the line. bility, likes children, ° to get out = y,, liken children, | sreter 0 e Can the culprits be jthe smoke and the gases that the tax-payers’ bill next year.” | number. lusually threaten personal safe-|" Nobody, the tax-payer least of

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found and| ably lives in neighborhood.

Exit locations.

~ ty in fire in a highrise building, | all, escapes the responsibility of/ Furnace or stove operation , _ : e office or apartment, where up- | fire—on the job, in the home, Flashlight handy in power | eut. Don't wait to drees them FIRE COSTLY SETBACK TO INDUSTRY per floors are beyond reach of | and in this case on public park | failure. Call for help. Say exactly ‘ the highest fire department res- | grounds. If there's a fire, get the kids | :

» ' cue ladders, ,

It took half an hour to evacu- ate 3,000 people from a 36-story building which was quickly smoke-filled by a fire that itself. | did not reach above the fourth floor. ‘

The fire started in an air-con- _ | ditioning duct.

For the people involved there are two rules:

Know the fire alarm

ACT PROMPTLY

Sound the alarm, your call can save your job

Sound an imediate alarm in) It takse only a few minutes for| Water is still the best way to| "Know the exit plan. | tire Call the Fire Department. /a minor fire to become a big|put out most fires, and automo-| If there’s a small blaze on Don't take it for granted that one. Analysis of 1064 larg loss|ie opinkerpeoision ia at| 3 or giachaene he Ate oe

somebody has acted. : partment directly. How you reset in emergency |e North America shows|grea asset te a building. But In ane conent. otice: Sia ean mean your job. If the place| thet was prompt iniremember that water is useless|fire, it was 20 minute

4g destroyed, nobody will bejonly a of the outbreaks, in, say, an oil fire. Water only | anybody called do tee tier’ working there tomorrow. maybe! Safe evacuation of peonle de-| spreads the burning oil. FIRE’S TRAGIC HOURS never. ae ip enar a an eet For ‘a working knowledge of| Most home fires taking three In 2 recent Canadian business took 30 minutes: to pop tent Bee gcse Pmsagae sad Rec Se pcg yg. ofticn fire; % wae.®) Spooner eer an skyscra-|to use on various kinds of fires, and 9 a.m., fire records fore help was called. consult the illustration, aa.

discovery third of ev:

FIRES CAN BE PREVENTED! -

F a

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1. MM under no cir- _ cumstances place penpies behind fuses.

Do not place cords in door fois, squeezing like this breaks the protective covering.

Cords should never be run over radiators or steam pipes, insist on approved cords made for use in damp places where contact with metal is likely to occur.

Never run cords under rugs. They become

DON'T —— |:

~ A... DRY-CLEAN AT HOME! .

Any home dry-cleaning fluid can start a big fire! Be careful! Never keep dry-cleaning fluid in YOUR home! Don't risk “ jour life to save pennies! Our professional dry cleaning is 4. safe, thorough;-and economical! Take our advice . . . bring worn quickly and you are not aware of their ‘all of your dry-cleaning garments fo us for the expert and: condition.. safe care they deserve. ——=>., ‘ . . *

Wher It Comes To Electrical Work Don't Do It Yourself Call A Qualified Electrical Contractor.

where you are. lights to attract attention. Tf you can, turn on the front Don't re-enter the place.

Never have heating appliances connected when notin use. ~<

Do not disconnect appliances b 1 the cord, use the plug. : — o

Cords should never be used as sulbititelies for permanent wiring, have an experienced electrician check the load on each outlet. Cord shold be examined regularly, worn ou

nn ee oe eee ¢} ~

Insist on approved labelled cords with ap- Pliances, lamp and cord attachments. They wear longer and are safe.

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Hin Need of Electrical Adviée Call the Following Electrical Contractors:

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