For or double breasted
models-exceptionally
fine values-PRICED TO CLEAR . . . . . . .
ALL THIS WEEK --
30 MEN'S'YARN DYED WORSTED SUITS. Reg. 555.00 Quality ular shades. Browns. Greys. Blues. single
00000 M- ,, ma GUARDIAN. oruuu.oo-rirrowiv
JULY. 11. 1950
mm
337.50
lie-n's-Rolo-tsTIil'TeTShi:tsT5Tl?29
MEN'S FINE GABARDINE SLACKS. Reg..58.95 -SALE . . 56.95
Men's Satin Jackets . . . 55.95
Men's Bathing Trunks
51.98 i
Men's Dress Pants . . . . . 55.95
SPECIAL
ALL MADE-TO-MEASURE CLOTHING BY LOWNDES 20th CEN- TURY REDUCED UP TO 207::
FOR THIS SALE.
Dress Shirts . . . . . . . Santos-laud Fined
I .. 51.95 is;ii'ToWr?lI'PEii-FT.-.-."s2.75 BT;y:'-Sla”Er-I Swim Trunks . 5l'l.”79:
I Men's Straw Hats . . . . . . . 89:
Men's Satin Jackets . . . . 55.95
Finn Quality
Ioys' Polo shim . . . . . . . . 69:
Ioys' Satin Jackets . . . . 53.95
Ioys' Dungarees . . . . . . 52.25
TWEEL BLDG.
HAMBLY and INNIS
MEN'S AND BOYS' WEAR
"I66 Gt. Geo. St.
Phone 2754
CLYDE Rlvlll. W. M. I. The regular meeting of the Clyde River Presbyterian W. MS.
was held at the home of Mrs.I
Harry MICLCIH on Friday, June 2nd, with an attendance of 10 members and three visitors. iTiie president presided. Theme for the
evening, "They That Wait Upon the Lord, Shall Renew Thcir Strength."
Call to worship was the 40th Psalm, which was read respons- ively. Opening hymn, "We Praise Thee Oh God,” after which each member read a portion of Script- ure., followed by prayer by Mrs Murray. Hymn. "Sun Of My Soul" closed the devotional period.
Roll call was answered by a
- verse of Scripture. Minutes of
Ila.-t meeting were read and ad- oplcd. Collection aniounled to slflfl. There were three fees paid. This being the annual meeting. new officers appointed are as fol- : lows:
President, Mrs. James Beer; vice- president, Mrs. Catherine Murray; secretary, Mrs. Louis MacLean; treasurer, Mrs. Arnold Beer.
Some discussion took place re- garding a ihankoffering service. Special speaker. and Bonshaw
iQuarteite to sing.
Mrs. George Dixon invited the mcmbers to meet at her home for July meeting. Meeting closed by Hymn 758 followed by Mizpah Benediction.
Lunch was served by the host- css. assisted by some of the ladies,
land a social chat followed.
-txr-I2:-I-In
building on a budget!
know.
able in hollow blocks.
40 Pnssmorc St.
BUILD WITH CEMENT BLOCKS FDR Strength, Beauty And Real Economy
You canjtlheat Cement. Blocks when it comes to What's more. cement block con- struction paves the way for unusual beauty in homes and garages. Here's something else you'll want to Cement Blocks are as sturdy as any common building material, in spite of the saving in cost. Aval'- Delivery is prompt and depend- able. Drop in and discuss your building needs with us.
LARTER BROS.
Charlottetown
(523693
Phone 1232-L
.'i'iii5lkis7jUGH'i7'i;o'i3lia A LAW
- .. -...a-u.
C -. wt-it IS IT .7 EVERY TIME iou PERM dU8T ENOUGH come FOR A SINGLE osizviuoimouk BRIDGE CLUB,TttEY ALL WANT .A RE-FlLL'-i
( Muium DELICIOUS! I'LL nave ANOTHER cup. WISTERM , IF
you oowr
Well-Known Doctor To Direct Mcaill Research Protect
Possible hereditary factors in heart ailments. as well as other diseases, will be probed by two research workers in the depart- ment of genetics at MoGill Uni- versity. it was disclosed last week.
The Banting Research Founda- tion has made a grant-in-aid of s2.B00 to Dr. Clarke Fraser and Julius Metrakos to undertake this work.
Dr, Fraser is the son-in-law of Mr. and Mrs. Noel DeBiols. Charlottetown. His wife is the former Beryl DeBlois.
More information will be sought on the origin 'of heart disease, schizophrenia, leukemia. cancer, and arthritis particularly on the factors governed by parenthood.
Twins Needed
The two research workers will need the aid of many sets of twins to complete their assignment, it was revealed.
Twins are chosen because a caireful trace of their medical his- tory can thrbw important light on the problem. from genetlcists' point of vlcw.
For instance, two brothers born on the same date may not he really twins, in the sense that they are identical, They may be very dissimilar.
On the other hand, the research- ers explained, their are "identical twins." These share the same genetic constitution. They may be as much alike as two peas.
By studying sickness in identi- cal twins, and by making compari- son with the other type, fraternal twins, who just happened to be born the same day. it will be pos- sible to assess heredity factors.
The research project is being directed by Dr. Fraser, research fellow in medical genetics at the
Childrt-l'l's Memorial Hospital, as- sisted by Mr. Metrakos. who is working for his Ph.D. in gene-
tics at Mccvlll.
The research. in order to ar- rive at valid conclusions, is expect- ed to take considerable time. Twin.-i are helng tested where at least one has been a hospital patient.
Families asked to date have shown a genuine desire to co- operate in this research and much valuable assistance has been giv-
en hy the Fuoyal Victoria, the Childrenls Memorial and other Montreal hospitals.
The Children's Memorial is
providing the facilities for examin- ing the twins, as well as assisting in their location.
By Fagoly GP
Shorter.
4.-...-
UP ENOUGH FLOAT- 'lltE "IO MO"-MEAN!
asoiisurus, ,a,i.A'5r' .
...qp-...
Danadlan Dairynon's Advertising campaign
(Financial Post)
Canada's dairy farmers are tak- ing another and more positive look at their margarine "problem". After spending the -last year or so and -thousands of dollars trr in: to get margarine banned again they're now preparing to spend up to 5300.000 a year in na- tional advertising to clean up the (Wu gap between milk pro- duction and consumption.
Their target-to get each Cana- dian family to consume monthly: one third lb. more cheese, Hi plnta more milk, 8 oz. more but- tcr. one.thIrd lb. more of con- centrated milks and one more ice cream cone.
This week the Dairy Farmers of Canada had 16 advertising agen- cies bidding for their account which would put them well up the list of Canada's 25 top advertisers.
The organization's budget for advertising is being collected now on the basis of one cent for each pound of butterfat produced by its members during June. This formula provides a potential sum of 5300.000 ii year. (By comparison. Ford of Canada Spent around 5500.000 on publication advertising in 1948).
The organizers don't hope to reach their full potential in the first year. but they do feel as- sured that their initial budget will be greater than any yet rais- ed in tihe farm organization field.
This sum will be set to work not. merely in an anti-margarine drive. but to plug the dairy pro- ducts market. in competition with other advertised foodstuffs. What the farmers want is is continuing drive to convince the housewife that dairy products deserve an adequate place in her shopping hudcot. Such in program got: un- dcr way modestly in the States in 1940 and has grown steadily until this year it commands a re- cord 55 million budget there.
Major Decision
This Dairy Farmerif decision to do somcthirig really ambitious in the promotion field is also a sig- nificant piece of farm news, be- cause:
in) It represents the first time that the primary producers of I coast-to-coast product have used a national advertising campaign. B. C. Tree Fruits Association has advertised Okunagan apples in the Central Canadian markrt. but the product. itself is a regional one. Ontario Fruit & Vefetablc Grower's Association is also In advertiser. though on a much smaller scale than the dairy cam- palgn now contemplated.
(b) It demonstrates a desire on the part of farmers to "follow through" to the consumer in their marketing effort.
(r) It may set in motion adver- tising plans for other farm pro- ducts. This is the prediction 0 the campaign's organizers who say that the amount of product ad- vertising conducted by farm or- ganizations will be many times greater 10 years from now.
Plans for the present campaign were set in motion last January at the Ottawa convention of the Dairy Farmers. This was follow- cd in April by the appointment Oi Orville J. W. Shugg as the or- ganization's director of publicity. Besides managing a farm of his own at Alvinston. 0nt., Mr. Shuszg has had It newspaper and radio background: was CBC supervisor of farm broadcasts.
Ask Campaign Proposals
The interviews with agencies now under way will be followed shortly. Mr. Shugg explains, 'bY requests to some of the antic!" to outline a proposed cnmplllln on the basis of a summary Of ill! Dairy Farmers” problem and a "test hudget". This will narrow the field to three or four. I
The Association's agency will he named late this month or in early August. and work will be- gin immediately on the fall cam- paign, Nothing will be decided on media until the association hears the recommendations of its nlenCy- lt is probable. Mr. Shugg says. that it will aim not only at sell- ing milk. pic. to housewives, but also at seiiinir zinirylns In an in- dusiry.
The American experience has he", that, when A wholesome product like milk is lJI'0m0udv
other food merchandisers are will- ing in "tic in" with other adver- tising. In one, case. it was com- pulod the value of tic-in advertis- ing was 1') times greater than the can of the original clmlllllfh A. A rr-suit. the American cum- pnign, which started with dairy farmers in six states. now in- cludes 40 states. The NJIIOCHOH formula has increased from on! cent on two week's butter-fat pro- duction to a half cent on is Wholt your"; production; the TEIUHIM budget from 3270.000 in 1940 to 55 millions now.
mEnLiii.Xu'r'inn'ri.)is The Government of Alberta in- tends to plant 100,000,000 trees in
the Province in the next I! 10"! with the help of farmers.
Refrigeration
SALE and sanvlon lapelre To an Makes
tlofolls "
Rewinding and Repairs ELEAYIBIOAL APPLIANCI
llopetrs
Palasr Electric
PHONE 1444
ill-45.7-RE GU
I wide a
i ul i.'..'3q'
'( (Ml.
with Genuine Ford nus covers it will nisny years of services
monnncul
GENUINE
ARnNyr5ll'lHiV iii ('
of custom-hiloted use covers.-
a n : cumni-oillo
..::.l'"” . gt:i.;.”f3.;jinc3sf?uzr”mar.'.jg net”:
is without benching or wrinkling. They have gxcgllong
so scuing and fading and withstand hardest weer. Vhen your cu keep its lnnnrioa
UARANlf.lll
ANOTHER rain iccrssoiu.
5'””'""'-SEAT COVERS
lorutsaeonibneadtossaiyyonetotdolcnasds
FORD- MERCURY- MONARCH .tlN00ltt-METEOR DEALERS DEALERS
.iiti rat
a .
a snug CO
t-Ivainnis-H"
The tlolilan Girl
I AGNII LOUISE PBUVOST AND IADIIOKB BLACK
i
aonttnned XXV
If any one had told Jack More- la.nd six months before that he would one day be glad to buckle down to hard -work, the young man would have referred him politely to a lunacy commission. Now he was not only glad of busy days and constant calls on his time, but he was restless and depressed when the day's work was ended. Friends had proffered their help. Mr. Dickerson had offered him a position in his office; the elder Dailmer stood ready to train him in as a bond salesman with his own firm, but Jack had found his work the first day at the Garrett- Hudson sales-rooms.
"I'll stick to cars," he had said grimly. "I don't know whether I'll sell them or drive them or go back to greasy jumpers. but it will have to be can, Mean-while I get a. salary and a commission on sales, and I need the money."
The sales manager had smiled shrewdly ovar Jack's progress. The new salesman was a "find." He was good-looking, agreeable and had a host of wealthy friends, and he also handled a car expertly. and Just now he was a popular hero. There were plenty of romantic girls With rich fathers and his allowances who would be thrilled at the thought of buying a car from Jack Moreland.
Much of this was running through the manager's shining bald head as he stood in the rear of the galesroom one morning talking to Jack. Then he looked
toward the door And saw one of those pretty clients entering.
she was so pretty, so amar.tng' fresh and lwinsome that the man- ager went briskly forward to meet her himself. He did not notic the quick turn of young More it's head and the slight stiffening of pose.
Left alone. Jack stepped back into the private office. The instinct to avoid her was almost involun- tary For a moment or two, unob- served, he stared moodily at her. That was his wife in the modish blue suit: talking graciously to the bald-headed manager. listening with charming tntentnese to his explanation, the same Gloria, I little lovtllor than ever.
The manager was exceedingly gracious. "our Mr, Moreland will show you the phaeton if you wish to try it out now.”
"I should like to."
"Thompson, ask Mr. Moreland to come here."
Thompson vanished for a few moments, Gloria wondered where he would be. she was certain she had seen Jack talking with this suave little man just as she had entered the door.
Thompson returned alone.
"Mr, Moreland has stepped out. He didn't leave word when he would be back."
The manager was precating.
"Vcry sorry indeed, but won't you lot. me make an appointment for. you? Mr, Moreland will call at your home at any hour that you desire."
"That. will not be necessary." Gloria's voice. was very quite, she was conscious of a sharp hurt that Jack should have deliberately gone away to avoid the necessity of be- ing with her, but pridn came to her aid. "I'll send my chauffeur to look at the car. He will understand it much better than 1. Thank you.”
That afternoon Bars Dalton in charge of the house at Beechwood
politely de-
received a telegram. A "Coming to stay with you a few days. Will be alone. a l
G oria."
"she's in trouble," said Sam wisely. "She must be in trouble, or she would never show herself at Beechwood. Poor Glory. 1! 1 could only help."
Beechwood, that she had never expected to see ngainl A husband and quiet Beechwood with closed gates and silent house. deserted save for Sara Dalton, efficiently in charge. and the old gardener who still made his rounds with loving care.
"Sara curled her arm around Gloria's shoulder. They were stand- ing on a narrow balcony just out- side the library. those long windows from which Miss Emdlcott, with Frances Payne and Ctorham. had once watched her across the lawn in front of them with quickened step and a distressed flame in her cheeks.
"Glory. dear I was hoping that you two would come back together."
Gloria shook her head. "You were too romantic, Sara. It wasn't to he that. kind of a marriage, you know." Her slight laugh sounded a little hard; her eyes were bright and rest- less as if seeking escape.
"I know Glory." Sara made not the slightest pretense of accepting this pitiful pose of indifference. "But I have always hoped that it would come out right. He loves you, honey."
"That is over, Sara. I-I threw it away, Don't dream any more about me. dear. They won't come true."
There was no more reference that evening to Jack Moreland. Long after Sara had gone to bed Gloria sat her window and looked out over the quiet grounds of the place that had been his home.
Her glance was suddenly arrested by a movement beyond the garage Then a figure shadowed ghostly in the moonlight. It came closer. but not colse enough to he distinguish-
you get genuine, FIRESIONE Champions- only tit?!
Shove the price down by TRADING-IN your present tires Got a E
Trails-in Allowance
I You (on have these
low us it! cash and it! per week
See your nooiliy FIRESTDNE Doolor
your lites m
lE4llHA'if.'
Buyiea ilietuiigoi Pisa
sale new tires for as. ..;, ”
to-day... K!2Wtliot
Q .
Make your Vacation Trip REALLY SAFE on HEW FIRESTOIE GIIAMPIOIS
llueullla Fornis llow French Dallm
HENRI QUEUILLB
Radical Henri Qiieuille has forim ed a French cabinet with the sun: prisc appointment of Paul Rest mind, a former Premier and at anti-Communist. as minister res sponsible for policy in the Ed East. Rcynaud is known as a reso- lute advocate of energetic co-op oration with the United States and Britain. Dr. Queuille. 68. formed the cabinet in record time made: the pressure of the crisis in Korea. Robert Schuman of the Centrid Mouvement Republicain Populaira (MRP). who sponsored the plan for a European coal-steel merge; remains foreign minister.
able. Gloria held her breath. Helga
and figure and easy grace of niovso mi-nt. how like him it was! A gruff sound under her wind made her start. It was Kelly. Jaok' To be continued
s
'l IDIE IUALIW. IORE VALK FOR lit! MIDI-Altl MR5 Ill