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A HOLMAN HABIT

Lead Is Held -For 100 Years

Though the establishment of a super market by Holman’s in the environs of Charlottetown is new,

* the handing of food by this cen- _ tury old firm is not. Food, of

course, goes right back to the little one-room bulding where the Holman business was born in 1857.

Summerside families in the early days got their crackers from a barrel in the store run by R.T. Holman. They got their molassess there too, and their tea and other food items.

PIPE ORGAN

The grocery department has travelled down the years with the

Holman—_store. The Holman

_ “pipe organ’’; was one of the fix- tures in this section of the busi- ness quite a mumber of years azo. Of course this old system has been replaced by modern metieds of packaging, but is is

FROZEN FOODS DOMINATE ALL ONE SIDE

interesting to recall its function.

The so-called pipe organ was & source of constant wonderment to strangers in the grocery de- pertment when th's venerable system did *coman service many years azo. Atually it was no more than an efficient method of pack- aging bulk barley, rolled oats, sugar, flour, eic. And it got —its name from the fact that a row of

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New Aspects Of Living |

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dition, from a vast walk-i cooler in the basement.

DONALD PIKE

PRODUCE MGR.

Donald Pike is'‘in charge of the Produce Department at Hol- man’s Foodland. He came to Canada from England a few years ago and has 15 years ex- perience in the handling of pro- duce. During the war years, Mr. Pike served with the Royal Navy. A Londoner by birth, Mr. Pike lived in Kent for a number of

years. He is married and has a family of three child Janice,

pipes from the ceiling down to the rear of the counter was vis- ‘ble and resembled closely the tubes of a pipe organ. | The old “pipe organ’ system seems like : primitive method of | packaging compared with the many. new devices of the present day. But it did its work well and brings back nostalgic memories to some of Holman’s old custom- ers who remember watching it es it dispensed with the various products from the bins above.

Speeds

Automation born in this push - button age of expanding electron- fes is becoming commonplace in + its introduction to many business- i es and factories. Examples of practical necessity for the adop- ¢ion of automation may be seen through its use at Holman’s Food- land at Belvedere Corner of St.

’ tors, automatic check-outs, auto- matic change computors, over - head conveyors, magic carpet doors and an automatic belt as- sembly line for meats. All these add to the speed and smooth- _ness of operation and reduce te a minimum the handling by man- power.

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Automation

Service

At the cashier counter a flash of a light signals the need for additional change; a touch of a paddle moves purchases forward for checking and packaging; in the meat sesction a conveyer mo- ves huge carcasses of meat to the appointed place: from the main floor to the basement hea- vy, bulky packages and cartons travel on escalators to their places of storage.

DOOR OPENS

When the time. comes to leave the Foodland one is clearly con- scious from the surroundings of a new age in merchandising. The accent is on convenience. On step- Ping on the magic carpet the

NEW PEAK

(Continued from Page 2)

are aware of the increasing de- mand for this convenience food. In to-day’s accelerated way of living Mrs. Housewife is turning more and more to convenience type foods to meet her families’ requirements. Here once again} R.T. Holman Limited gave ut- most consideration in planning of their store to. provide adequate facilities to handle the many, many varieties of | frozen food items which are now available.

NON-FOODS TOO

No. 1. Island leads off with a display of foods for pets, then there are soaps, detergents and cleansers of all kinds. The other side of the island foatures wax- es, car polish, paper picnic sup- plies, kleenex and toilet tissues.

No 2. Island contains a var- lety of cereals, cake mixes, shor- tening and related baking goods and spices. One of the finest dis- playse of canned. and packaged baby foods in eastern Oanada may be seen on the other side of this island. There is, too, can- ned milk, flour and -assortment | of jello and puddings.

No 3. Island takes one into the | non-food items. Staple items of clothing for infants, children, mom and dad can be obtained here. ‘There_is a generous selec- tion of towels and to please the younger fry a grand display of tovs. The shelving on the other side is laden with plastics, po rex. overnware and kitchen utensils. laundry baskets, waste paper baskets, etc. Here, too, may be found electric light bulbs and ex- tension cords.

HEALTH AND BEAUTY.

_' door automatically swings open.

are in the drug and stationery section. A complete line of health

ection quick and easy. Many items in glassware can be pro- curcd here. On the other side there is a wide selection of tea, coffee, cocoa and other chocolate Products as well as a good as- sortment of candy and bakery needs.

Moving to No. 5 Island you will be delighted with the mouth- watering display of biscuits and cookies. There is every variety one could wish. Shelving on the other side contains an assortment of canned soups, fruits, juices and vegetables.

with the large display of canned fish, spaghetti, and beans, and chicken products. On the other side of this island are pickles.

and sauces.

PARTL ITEMS

There is a complete line of Chin ese foods and party items fea- turing delicacies such as fried grasstopper. You can obtain your supply of sugar at this island Fronting the section are potte2 plants and a rack containing ma-

| gazines.

! As you continue your way out

the five’ check-out counters that are situated at the front of the store.

ant shoppirz experience nothing is more annoying than to have to stand in line in order to leave the building

the automic checkoutg are de- signed to handle all purchases quickly and eflicently. Then it is out the magic carpet door, to your waiting car ia the parking

Crossing. NO. 4 Island you

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and beauty aids makes your sel-

No. 6 Iskand will intrigue you

salad dressing. jams, marmalade |

of the Foodland ‘you will notice | After enjoying this very pleas- |

To eliminate any | congestion in the checkout area |

| |

Wendy and Stephen. obbies include fishing and swi i

END TO DRUDGERY Frozen foods have done a great.

have multiplied the pleasures of

_|the dinner table by supplying peak-of freshness foods, with ;| maximum flavor and their high

vitamin and protein content seal-

‘fand by keeping them available

Reflected In Foodland

It is the simplest of all house. hold tasks to unlock the fine flavor captured through the quick freezing process. as rapidly as the products defrost they

when picked. As vegetables de- frost they are handled just as if they had come directly from the garden with the one difference

need only to be popped into the oven and warmed briefly before going to the table to delight the family. NEW AS TOMORROW

The “convenience foods’ in- | clude whole meals, ready to be warmed and served; delectable pies; soups of such special fla- vor that htey never could be sold in prepared form untill the sec- ret of freezing them was master. ed, and specialty after specialty that can be depended upon to brighten any menu.

The new Foodland will be a revelation to many Islanders, in the way it makes these ‘‘new as

omorrow"’ frozen foods—the larg- est choice ever offered here—

_ * led in immediately after picking, * | through all seasons.of the year.

LARGEST ISLAND CHOICE

available today.

Fine flavor-fresh produce is featured strikingly at the new Holman’s Foodland to present the widest choice and largest display of fruits and vegetables ever offered Island consumers. At the head of this important department is Donald Pike, with some 15 years experience in the produce business. It is the defin- ite policy of Foodland, he’ says, to feature Island produce when available from farmers in the province.

But-astute buying also is bring- ing shoppers the widest possible choice of fresh fruits and vege- tables at all seasons of the year. i Many of the delightful and exotie

+ AP ARN

Finest Produce Is Perfectly Presented

little luxuries of life are to find their way on display in the de- partment, such as tropical fruits, pineapples from Hawaii and av- ocades from California for ex- ample are to offer their attrac- tions.

In order to make selection easy and to keep the display ment extends along one wall of complete, the produce depart- Foodland. So the goods offered will always be at the peak oil freshness and goodness, the at- tractive cases are replenished regularly from a vast walk-in- refrigerator—iiterally a refrig- erated stockroom—located on thetlower level.

BANANA TREE LOCATES ISLAND’S BIGGEST, FINEST PRODUCE DISPLAY

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An added feature of the produce department is a division devoted | to potted plants, seedlings; a. range of growing things of in- terest to the housewife. and the | gardeper.

As is true throughout Foodland the produce department operat- es on a self-service basis. At the same time, staff members stand | ready to assist shoppers in find- ing the items of their choice.

And that choice—the widest ever offered Islanders—assures new pleasures in shopping, new

satisfactions in the standards of quality and freshness establish- | ed, and new delights at the dinner | table.

ANOTHER FINE

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COUNTY — CONSTRUCTION

COMPANY LIMITED

COUNTY JOB

HOLMAN'S FOODLAND MARKET

Sub - Contracting —

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| Charlottetown

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Floor and Ceiling... Color Keyed For Shopping Ease

-HOLMAN’S -FOODLAND

The Most Modern Food a Market In The Maritimes

ROOFIN TILE ‘By

BUILDIN

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PRODUCTS LTD.

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MONTREAL, TORONTO, HALIFAX,

VANCOUVER |

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