‘10 The Guardian, Charlottetown, Sat. May 4, 1963. ‘

BILLION-DOLLAR TARGET

the bureau has just over 501butsay| the bureau I: only types of literature available:starﬁng_ and some eiait million pieces "so {at this W om. »

Canadian Travel Bureau l”;.?“‘i.§:§i‘hy“bpmm.gﬁzsa’euﬂh.”l?m

analyses the ‘3.”me m “‘3 plans in the next four a- live ‘ bumu’s We'll-W! ngl‘am years to open field d‘l‘ioes in 17 in sends an quesmna‘ms ask‘llocations abroad. to double our as e n Ling “Sim What they liked special tours and conventions land did not like about Cana- mesa,“ 5m“ and to open a ‘ ervices and accommodat- - - - OTTAWA —— A tourist andzand adiing for names of friends the common requests. Theselml 5% mum is put mmgﬁl ﬁlamﬁ {3: travel oouanza at one Olllluu;who might be interested in i'e— paragraphs are on spemal tapesiush so my home, like an! lam” mink CHMa Wm 1e“ omens uy Lunchtiai year 1967‘ceiving material. Last year which are led into electric type.lCam(h-an Tourist Associaﬂom behind" is “he talc“ oi one Ul Canauas ‘names of 117,000 prospective writers 5% that each pegsogewipmvimm gov en“ and: . fa:;L;.-“.OWlllg agencies. tue \‘lsllCl‘S were obtained this way. ceives w at appears . . and _i‘__...___._~ _,____ Canadian Goveiztmcnt Travel The travel counselling section personally written reply, 'ad-Jgggteca'ou:gbe “ﬁwmofnu BECOME FEWEB BILCBU. handles over 315.000 specific idressed in his name and stgn-‘ipnwe the quality of me“, sen The African python u in Spending by \‘.slturs to Ca- letter requests. To cope with‘ed by hand. In addition. somewices .dan er of extinction and “w u na-La raith third as a dollar these the bureau has 98 types 90.000 letters are personally ' ‘ _ _ i B _ on 18 eazlier. behind newsprint and of loam letter and 300 separate dictated Mr. Reid. dim since 1907.1l‘eet long now exist. a - “W931- 1“ 1953 11‘2"“ eal'lu‘élb paragraphs of letters cm'ei'ing The publications d'lVlSlon oflis pmud d the achievements footers were common. were $302 million but have risen in the past 10 years to $560 million. The bureau ex- pacts a 10 per cent inciease this year which will put travel

second. sun ssing wheat. 'lf. . I

ennui]... “amazing; This Fabulous Special Offer by Schwartz— to make thousands . V ‘ 5 ‘

ﬁliggmdolfa?“t;nget reached, ' l . p

with some to spare. a I 3 “Last year we handled more

than a million enquiries."

proudly notes bureau director

Alain Field. “This is three times IR. as many as any mher travel office in the world. This year we will spend $2 million in ad- vertising $1.8 million in the

United States and the balance in Great Britain "

Mr. Field and his officers ap— proach the business as good ‘ salesmen with a good pooduct. They recognize it costs a lot to do the job properly. By 1967 the bureau's budget is expects! / 0 . ..ch to be $7.2 million. inciludim -

I 8 § \ // . No more Toy, this, but just like ‘lor-real’. Over 5 It.

most $4 million for advertising. ' long—Asbestos-lined Brakes, Inflated Tires, Chroma

Does expenditure on this / scale pay? Mr. Field says it Bumpers and Hub Caps. Leather Seats, Malia-believe does and points to thi-ee field 0 offices the bureau operates in New York. San Francisco and \ Chicago, Questionnaires were k

VHGNVIQ

' ' vow: Kiel-l UNCLE 51393?!

WAS HERE WHILE W WERE WT!

ZSI'IOW HMO!"

. Gami‘val week is over and 5m Riga scales bids to normal, ' as the Jelliner heads homuard, ‘ - lating PIIII Settle back to: l well-earned rest . g ..

ARE You leDlNG z suppose You DON'T PAV THE bALANCE .1

6'X .lNEQV 138335

Engine, Real lights and Horn, Opening Rear Trunk, Big sent to several thousand peap ’

Car Steering. In one word, TERRlFICI . . WE'LL GIVE in each City who had asked for / \ You lnfonmation. In New York, 320 / l ‘ rm“ "’m

A Kiss people responded and revealed A5 A they spent $105.01» on trips and DlPosu'.’ holidays in Canada; 400 '- ca-goans said they spent $145,000 and 315 San Francisco residents wported spending $91,000.

80 successful are the field offices that the ﬁrst overseas ' in

.LI3)| VH3

ton. Cleveland, Minneapolis.

rls, D and Amster- dam, with field officers in Scandinavia, Switzerland. the Mediterranean, Mexico. Central and South America and Middle and Far East.

Speed in handling the thous. ands of enquinies received at the bureau‘s downtown Ottawa office Ls one of the lay-words of ‘ the service. People are to send in oompoms which are

and § magazine advertisements. : tans seeking more detailed ;

lﬁ/ ,iiu/ l lnfmmation are encouraged. : @ @

L The bureau‘s peak day saw ,// \ 22,000 such coupons and letters /' ‘ \ received. The mile its that the ‘ majority must be answered within 24 hours and all but the most complicated 48 ho

mm war van! em you now A FULL-GROWN line "I emm' wen

MlﬂlﬂN

H CAMERAS Ell

um. ‘i To do the job the buneau has just over 100 employees and m the peak season of late winter and early spring additional cas- ual helrp works nights and Satur- days. As much as 22% tons of literatin-e have been mailed in a single day. .

are 36 different types. coupons and senders usual-l receive a standard made-up; literature. Eachl r several hundred thousandl

{amassing Mm, hwy c9 Bonanza #9 2%? mm _ éyl’cﬂu/an? Ream/f gaffer 07%!

aitliglalcggg aagcco‘veglyt Slam not: ” I I _ _ I . Yes, Schwartz big Peanut Butter KIDS” Offer

frliciate at the open‘n of pair‘ ' " “ ' I ' I .

imam May 16' éﬁemment means lots of valuable prizes and excmng opportunities for boys and girls of all ages . . . grown-ups too !Just ask

MIN!“

gag/2% 3.700 ......

Have lots of fun taking your very own pictures! The handsome "Satellite" uses 127 ﬁlm to take 12 black and white or a dozen colorslides or prints. Comes with Shoulder Strap and the Flash is built in. Complete instructionsl

now no: may amaze pauw. 1734 1mm: your mmu- new mm! M: await-A: ' ._ .. ems-M m m

" 1 mm mommy-m. rmsmlmumm mmm’arnr ‘ m A: man man-- 7 ' r

//

EQNVI iNO'I 3H1

5-4

e. Gen. Vanier 75 suffered the ' ' l I o . . : m 335;?! bidmg-a “1:22:23? Mother to buy the big SpeCIal-Offer Jar of deli0ious : I VIII-ll! W, . S - up periodically. He has SCHWARTZ Peanut Butter next time she shops. When c / "‘ continued to perform adminis- , _ _ ' ' m 4 move work during his conva- you get it home, first, read the thrilling details on the a L lescence. I ' A spokesman said Gen, v8... labels . . . then follow the directions on the Jar Cap to "' egg/x, .\ i h hdn tbksbt't _ _ .l T. _ ,3; .11“; mgdzfsagf. “Shh; v start you on your way to a happy surprise. 3' ’I":\\ ’ // to go through the strain of a We”! g w long ceremonial opening of Par- ",5le , ‘. Want. a, w, 5 . J Chief Justice 113iobert Tascher- ” in“ 1‘”, / . can, worn in ast Friday as ' . ad ‘ I’d Chief June of Canada. ls duo ' H to “mum,” the corms : ate 0! ACHANCE TO WIN VAIIIABIE PRIZESI

- General at e opening. e _

'; read in English and French in. 8in THIS Spatial-Offer lar- SEE BOTH lllBElS for full details. , m,

‘ Wat”: ti: unions: W Lika prep y e mi. r. . . . . . . . ” Gui/mum government. outlining its legis- munnozwuum,wwmu. , "0'"llTFlVFREE—oneoﬂhemmim -GE.YALW W'WUZN'T FEELIN' WELLSTART NE-QHﬁgl'A WE! 60": m mm m AUSTlNlr.SUPERPEDALCARSlTliey'reBIGl...over5ft.longandjustliko'lor-ieal'S mc dot'l “meme”- G°°°€N ‘WZUPWEI “A ’ “°°° "'05 !

above)!And,worth$135.00...imaginuiii,.--t..-i: : - ‘L , ' ﬁgum‘sm "3 mm! 7““ “NEWER! - ' m3 ' mgmgw W

1800 CAMERAS ! You may be one of 1!!) "Happy Kids" who will win your very own "Satellite" FLASH CAMERA :go'nl‘i‘s7ltlo-u-FltEEoFﬁ‘t‘tY CHARGE I Be sure you got the Special-Olin 16422.1“ at Schwartz Peanut Bullet ninnu- ‘ l "‘ "A";

Remember, exciting opportunities for everyone In Schwartz big "Happy Kids" Oller. Because, even if you don't win a our or I "Salolllle" Flush Camera, tree, you‘ll ﬁnd out how to got the Com tot only $3.50. That's just lull its regular $7.00 valinl

VXOO'IVJ 30f

out upon in MM! of Camila amp! employou of VI. ll. Selim: I Son um. IMII’ thlslng Am. ludglng organintion, Herbs A. Wall: Unit“,

for trading!

W "minis: puny poison connected directly or lnillnctly wllh lln Gould ' . , d 1 th THE‘FRIME CHARMING . I ’ m0 WEHA 5355233313 3‘ $531103 ml mom“ that! lmmdlm lamlllu. minnow Ill ioai. mom-u Em WW ON 7AM, TI N go In this mlrkable condition "um. mu" 9m “WM; IHA- ' ,gﬁ‘m,“ 5"” °"° °‘ 9" counsr CLOSES SEPTEMBER so 1963 m” ’ MADAME 3 Limited the .

duct: contain, in the package . MIL

ham the on new “ Ico- [- . IE tor'a Hiuoryor Urim w " F é plat"! sales. Sun collecting your set of 50 M low.th kol' hMlcolour U at up!“ is In I ' A “1/4 . maingmwmlopmmtmd clap}: ‘ W M I I It in nu making of history. m»):- umwm-ﬁma w' H' S C H W A R T Z & SONS, LIMITED

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