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A brilliant Exposition of superior styles and demonstration

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, ' , ,Qi Unequallid v3luea__'i£ new and fashionable dry-goods

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TNO TIME in Canada’s history has the wholesale trade in the 'large commercial centres been so over-

stocked with gocds and so’ anxious to unload at sacrifice prices as at. the present time. The business de-

A » pression in the great provinces of the west, which heretofore/formed an outlet for an iinniense quantity of

' ' goods, is the cause of this . Our stock being, atithe \lowest it has been for inany years, our buyers, who `

W *__* have just returned from the markets, took full advantageof these unprecedented price reductions and have

far below their regular values.

succeeded in purchasing the largest stock of goods this store has ever handled, at prices

, - ‘ In soliciting your inspection of this most desirable collection of new and favored

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materials for spring and summer wear, we would ask you to note the splendid character

of the stock, the superb elegance of the new fabrics, and the widely different range of /styles which will give you the impression (and rightly so) ,that no single assortment

in Prince Edward Island measures up to this in distinctive quality and supremely ,good

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f ~ Silks and Waistings A delightful showing; Jap Silk, British Peau de Soie, Shot Messaline, Royal Armure, Taffeta, Parlette De Chene, Dres- den and other makes, assorted plain colors, also fancy checks, stripes, floral and other designs, choice value per yard . . . . . _ . . , ' 451: up to $l.50 `

A beautiful waisting is shown in soft sheer Crepe De Clieiie silk iiinwaistflengths only, 'embroidered front, collar and cuffs, dainty soft shades of Champagne, Pale Blue, Cream and Pink, only half dozen in the lot, worth regularly $6.50 to $7.00. Would you like to have one at this special offering while they last? . . . . . . . . . . . . . . . . . . . . . .

_ Only $5.00

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A=silni,lar,,lineis s_li0wn in a very fine India Lawn, _embroi-

" i.'_‘§"f'dere'¢fL-iiiiil finished as above, shades of Pale Blue, Pink,

Champagne, Cream, Rose and White, regular value $2. 50, your choice now while thev last . . ._», . . . . . . . ’, . . . . . . . . . . ._ .

each waist length only $l.50,_

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A .Notable Price Concession of Fancy

P' Dress Goods _

20 PieL"e`s'_assoi‘ted colors fancy Lustres, shades in mixed green garnet, navy, brown and shot effects, a good seasonable _weight for suniiner wear, value if sold regular would be 5oc per yard, a clearing line bought at a big reduction enables us to make this extraordinary offer per yard _ ._ . . . . . . . ._. . . . _ . _

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1" This department has made its mark for values; a statement

made to reach those who may _not yet have put it to thertest. _'.P»hey}w1;o would no_;h_e;be.st with _:heir dollars should see our stock.- In. ualities and style it vies with any ¢lS€Wh¢l'€» but

' ' 'with a decided clifference .in your favor 'in pricesl Ladies’

Sllirtp in Panamas. Amazons, Chevlots, ,'I`we'eds, Sergei' and Ltistres, generously cnt, cleverly envolved styles and properly

l ftbilbred. -~-S`p`ecial` _value at these prices each.. .~. . .'.` .". . .L . . . . .

$100, 3.50,4'.35. 4:15, SJW, and-up to 0.50¢_

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Notes from -the Dress Goods Department

Left aiidiright the shelves and counters of the

dress' goods department fairly glows with interest for the student 'of fashion. It certainly coiitains_ the most-. attractive offerings we have ever shown. All the season’s newest weaves, all the latest colors and shadings in a variety of weights and at prices possible only by our excellent system of quantity buying in the best niarlrets for spot cash. Fancy striped Clicvcroii and Fancy Broadcloths, the Queen Ftibrics, for the spring and suinnier gown. They come in a beautiful assortment of colors and

jiustly merit the favor shown _them by women of taste,

an Brown, Dark Brown, Myrtle, Olive, Navy, bright Blue, Nile, Cream and otliensliades, specially priced per yaid, ` ' '

_ 50c, 79c, $1.00, L25 and l.50

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, At the Notion Counter

15 dozen ladies’ leather belts, assorted new shades and a tasty assortment of fancy buckles of every conceivable style. \Vonld sell regularly for 3,5c, 5oc, 75c and $i.oo. See this excellent offering now priced at each . . . . . . . . . . . . . . . . . . . . . .. .

l9c, 29c, 59c, 50c and 59c ~

20 dozen ladies plain cnsliniere hose assorted woinen`s sizes always sold-for 25c, special spring 1908 price per pair only . . l9c

I5 Dozen Ladies liinbroidercd \\f"asli Collars and Turn O_\'ers, usuall-,' sold at from 81: to 5oc, specially priced now each . . . .. .

5c, l0c, l5c, 20c, and 2Sc

6 Dozen Chil<lren’s licru Lace Collars, regular value goc to 35C splendid offcriiig now only ._ . . . . . . . . . . . . . . . . _ . . . .. .

l5c _

All other departments for which ive have not space to

mention here have offerings equally as good. Come if yon can, send us your mail order if you cannot come. We solicit them and assure you of prompt and careful attention

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The Wash Goods Section at its Best

In order _to fully appreciate this iiiagiiificeiit collection of wash fahkics, it isiiecessaiy to seeand examine for yourself. Nov- elties are here in cotton fabrim which show marvelous r_re< snlls in weaving, dying and printing, many of the stuffs so supple and sheer that they exactly fill the 'soft drapery idea of the day.

Fancy French V oiles, French and Scotch Zephyr Gingliains, novelty Batistes and Swiss, ' faiiey colored Muslins, fancy Covert \\’aistings, faiicyembroideretl iniills, Chiffon novelties, Chainbray and other weaves in a charming variety of shades and patterns, all of which on account of being bought in special clearing lots from overstocked dealers can be siipplied to you at ivonderfully attractive prices . . . . .. .' . _ _ ,_ . . . . . 6 l-2 up to 55c’per yard

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Plain Broadcloths

A _stately fabric of unniatchable beauty of finish and dxcelleiit wearing qualities, no wonder that Dame fashion places it as one of the most desirable materials ,for the new seasons tailored costume, all wool and good serviceable weights, in a splendid range of the seasoii’s best shades, per yard, $1.00,' l.l0, L20, L50, l.45, L50 and L75. Black in . same qualities and up to $2.50 per yard. Among 'the nunieroiis other materials shown and which are very nincli in favorare: Satin Amazons, Panamas, Taffeta cloths, Queens cloths, Moliairs, Lustres, Serges, etc., in all the _popular colorings,

` 29:: up to $l.25 per yard.

A Nlatchless offering of_ Dainty White Wear at greatly reduced Prices.

It is our custom to state the 'real motive for every

inercliiindise inovemciit of more than usual importance. A mutual knowledge of all the facts establislies a thorough uiiderstandiiig between you and us, and strengthens the public confidence in this store. In order :hat you may thoroughly niidcrstand the importance of this white wear sale and ilie iondi-tions lea ling np to it, we would ask yon to note the following facts, viz :-

Our buyers whilc visiting the iiifwkcts were fortunate in

securing from one of the lnrge.~;t niuniifactnrers in Canada a vt ry complete -and spltndid ns:o_rtcd stock of white near, a stock which was intended for a ‘arse retail s'ore in the-West, which owing to financiil diflicnliiei were unable tostnkc delivery of, these he cleared out to us at a great sacrifice in nrice, in so much ilint we will offer them at prices which in many cases wll he below the present cost of in uiifactuiing. We do not hesitate to say that these values will not be duplicated in the l’ro\'incc. ' ,

The assortmeiit is so extensive that it would he a difficult

task 'to describe tlicin. lt contains a licaiitifnl showing of tho latest st) les in Spring, and Suiinner Sliirtwaists, Night dresses Uiiderskirts, I)rawer_s, Corset Covers etc., all tastefully finish- ed and trimmed; each garment showing thc touch of the skill- ed dcsigiier and the work of artistic ncedleworkers. Their tasty styles, fresh beauty and lavish assortiiieiit truly places them first anioiig :ill the offcriiigs we huvc cver iiiade in this line. ' 'l`liis wliolc stool: goes on sale Tliiirsday, i\Ia\' i4tli, 1908 at 25 por cent off their present good vnlue and '5_;)er cent extra 'discount for cash. Sec them. V

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