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_ QljARLOTTETOWN GllARDl

ii? SCHWARTZ CENTENNIAL ANNIVE

SARY i179];

PAGE sayaij

Politics, Romance, Social Customs

llll Changed

golifax had its coffee houses in 1841.0, century ago. There con- “egswd the great merchants of the d, __ the stairs, ttze Blacks, the ppyors, the Lawsons, the Collins, ‘m; many such, only a few of whose gmilles remain in the business

‘lelfllere, in those coffee houses in gowntown Halifax, they congregat- ed w discuss the latest news as it came in by the Cunard packets or

slower sailing ships from the corners of the world with whim Nov, sootia did her trade in those

es. um One Remains

Even now, in one of the most his- topic parts of Halifax, on Water street near the Ordnance stands in old building ion since convert- ed to other uses, w ose rafters are “up; knees. It originally was a coffee house. I

Many things brought about the ‘nun; of the coffee house as a vim of social forekatherlng and robably not least among them m; the rise of the coffee merchant who found the market for his pro- duct, in the homes of the commun- jly rather than in what today would be the restaurant-clubs.

The House of Schwartz, founded 1,15; s century ago, undoubtedly playﬂl ils part in this decline for from the first it sold its coffee at retail to the householders of Hali- fax, providing them with a bever- age ivlrcir once had been the priv- ilege of the exclusive few.

0n Battleground

That is only one incident, and peittsps minor at that, in the his- wry o: coffee which frat seems to have been noticed 1n Abyssinian about the 9th Century of this cra. Today ns Britons and Italians fight oi-or tile soil of Ethiopia they Dro-

'. bably are battling on ground where

the first wild coffee grew and where. legend says, the odd antics of goats which ale of the undried berry first airacted attention to it.

From Ethiopia the plant was tak- en to Arabia. There the natives learned to roast the berry and to crush or grind it for beverage-mak- 111g purposes. The custom of drink- lng coffee originally was confined to the priesthood; then it spread to the populace, retaining its religious significance for a time.

But the rich fragrance and flavor of the drink, its energizing inﬂu- ences soon led to its spread so that many centuries later there were coffee houses throughout the Near East-coffee houses which survive. some of them to this day. So num- erous did they become in the end that the authorities were compelled to take action against them, to curb them-partly as the gesult of relig- ious pressure since the mosques wh‘oh had been the gathering and the gossiping places of the land were almost empty while the coffee houseswere filled with patrons.

To Europe Prom the Near or Middle East tile

leustom of coffee drinking we; ers

spread by travellers and tra Europe and there is the legend that in Rome, when attempts were made to have a pope suppress its use as pagan, he himself endorsed it, after tasting it and finding its flavor delicious. r That coffee was not the sort pro- duced today by the House of Schwartz. Then the growing of toffee beans or berries was not highly selective as it is now; prob- lllly but one or two varieties were known; the processing was most crude and the resultant products were more apt to be black than the pleasing golden brown of today. Banned By King But black and pitter or not the practise of coffee consumption spread. it reached Enalwd 8nd there, probably met with the great- est favor of all. Coffee 110W“ sprang lip all over the land. ABain it was a time of dlsputin and poll- tical developments. Englia men were llﬁmm/idlflg and finding their free- iom and what better place to dil- tusa it than over the coffee cuPl in ‘ lha coffee houses. Eventually. in December 1675. Charles II, film king. ordered the institutions closed. That ban lasted just ten dﬂyl. when cimrlesperhapsmindful of the fate of his predecessor on the throne who had not interfered more than lint with the liberties of B1 lllll- m, delayed the zplillﬂl-ﬂw 0 Fm- biiion until six months later Ind then forgot about; it altogether. The First “Ad" lit that time and later all sorta of thing: were claimed for coffee. People were not satisfied that it mould be e. pleasant bcverage- they llld to find the rnoet extraordinary virtues in it, They did, as the fol- lWl-Ilg advertisement published in 105i clearly reveals. It was 0 hlflgtlililll fgr the first coffee house E Ell t “Ihe Virtue el k Coffee Drink‘ "The grain or berry called coffee. mweth upon little trees only in the deserts of Arabia. 1t is brouaht from thence and drunk generally throughout all the Grand sefgniors domlniona. It is a simple innocent "ﬁrs. composed into a drink by ltlnr dryed in an oven and ground l° Powder and boiled upwith epflll ‘liter, and about half a pint of i l0 be drunk. fasting an hour before. "d not eating an hour after. Ind lo be taken as hot as ibly canbe endured; the which w ll never fetch the skin of the mouth or raise my lllllsrs by reason of that heat. The Turks’ drink at meals and tlher times is usually water and iielr diet consists much of fruit: the crudities whereof are very much corrected by this drink , . ," m ere la more of the same nature u the handbill which goes on to ‘h? lllﬂt it helps digestion, fortlfies ma‘ system. is "good against head- “ P. for rheuma. cough of the m?" ‘lmluy. gout and scurvy, "if". "hygoandriaelr, winds or the

mull" undies! elairna for coffee. of mom‘ lime since have taken on a ‘M; moderate tone. Coffee is s h“ - Pleasant, refreshing, stimu-

“il- . . it brightens the dav. It

By Coffee

4,000-_hYears _ Lie Back 0f Date Trading

Mesopotamia, when it was known as aucli. was a. far-off land, an al- most fairy-land. half a world away. Headlines 0f today, however, tell- in} each day's graphic events in the lie and death struggle of the Bu- tish Empire, have brought that str ge land nearer in our thoughts. Moem transportation have out physical boundaries in half. To-

‘! 11W. lwWﬂVer. still remains if Date gardens of the world.

For it is here on the banks of the Shatt-el-Arab, the River of Arab, in the Kingdom of Iraq, that is produced the immense suppl/y of

ates which go to the far corners of the world.

T!" 8W1’? 0f date culture is an inierestin one. Plenty or water-

lsnd terrif c heat are absolutely ne-

cessary for the production of the belt dates. There is an old Arab Bﬂylng that "a Date palm must have its tread in fzre and its feet’, in water."

And in this remarkable country of remarkable people a remarkable ‘record exists. For at least 4.601) years; and probably centuries lone-

ing ever been a~crup failure.

“C E L E R Y SEED?’ HAS LONG T A L E

Celery seed does not ccme from the celery 8s we know it at all. The long-stemmed table varety hasits own merits, but so have the seeds with the same flavor but taken from plants of a different nature altogether, though bearing some resemblance, Celery seed and celery salt are in every kitchen and helfnd the modern package whim the Schwartz firm marke‘; lies a long story, reaching back into the years when caravans from distant India made their wav overland to the Mediterranean with their stocks of spices.

the government. , , they and the people realize the values to the morale of having this arresting beverage on every table in the country.

er. there is no record of there hav- ,

Picturesque Scenes In Distant Lands

In these pictures are scenes taken in those distant lands where the cnifec, spices and other similar products handled by the House of

Schwartz originate. At top left is a cofnfae "beans" or "berries" are being picked. At the right. the tiny blossoms which make cloves arc being harvested. At the bottom, left, the peanut plant whose tuberous roots are the source of such rich food values is shown, while at the right, vanilla. which actually in its‘ land of origin is an orchid, is being gathered. The romance of the mav be judged from the names of distant, coiorful places which The House of Schulartz gathers in its raw materials-Saigon in lndo-China, from Java. California, Australia, from Jamaica and Columbia and Cayenne. from Brazil and Madagascar, from Spain. Morocco. from Iraq. Kenya Colony and Zanzibar. from Arabia, Eng- land. from countries now conquered by the Nazis-Jiungary“. Ru- mania, Italy. Holland and France, Greece, Turkety From Dominica in this hemisphere and. a success mustard growing, from Nova Scotia itself come other products, too.

Ancients Valued

“Please pass the Mustard."

More than 2,000 years ago the great Greek ysrclan Hipporates the Father o Medicine. was fam- iliar with the medical uses of Mus- tard. 'I‘o describe it he used, in ilie ancient Greek way pf wrlninlt. lhe word we know today as "Nah-poo“ meaning “That's the end of that," significantly summing up the pain- kllling qualities of Mustard.

Hippocrates knew, of course, that mustard if groperly taken with foods would c eck indigestion pains and, externally, many bodily pains and aches.

Arousea Appetite

One of the most important func- tions of mustard in the modern diet is setting the machinery of dlgesfon in motion. In arousing the appetite, Mustard plays a most im- portant part. As soon as the ton-

and Knew Meal-Time Values .

gue and palate feel the stimulating tang of Mustard, the mouth oeglns to water. This bio-rl-emical process simply means that the secretion 0f the salivary juices of digestion has begun. And just as Mustard stim- ulates the flow of salivary uices. so this flow stimulates all e later stages of dgestion.

Mustard

Mustard Seed Now Grown In Province

For the first time last year, mus- tard seed was grown by Nova Scot/a farmers under contract with W. H. Schwartz s: sous. European supplies having been shut off, due to the War, Schwartz decided to experiment with the growing of mustard seed in this Province.

About thirty-five farmers planted i small test plots f ‘im special mus- tard seed obtained in England. | Many of mesa farmers were Dane: and familiar with growin mus- tard seed in their own land. Con- sidering that this first year's plant- ing was purely experimental, the results obtained were very satisfac- tory. Since larger acreages have been sown this spring, it will short- lybe possible to announce that Schwartz Prepared Mustard is now a 100% Nova Scotia product. Ini addition, the growing of certain herbs. such as sage and EHV-rff/ is also being undertaken by Schwartz.

"Please pass the mustard," is not

In these racks which cover acres sultana grapes are being dried

to make the T8l5lh5 of every-dag: trade. fruit-and all dried fruits-As a long

Tire production of this and paimtukulg process

over which scientific waicllfulncss must be exercised.

Roots From Romantic Indies Yield This Tasty Foodstuff

Just an idle saying or, in a manner of being polite at one's table. In- stinct dictates the phrase when meat f5 served. Instinct tells us in what order to eat cur food and how to eat it. Instinct dictates that we start dinner with soup and not with dessert. The physiological reasors for this also apply to the relalfonshlp between mustard and meat.

- Meat is composed of long fibres

, which contain much of the nousish- ment of the meat. and so it is im- portant that they, or it, be properly digested. Digestion works by the action of Juices which convert the food into nourishment. bong meat fibres have only a comparatively small surface exposed to attack by the juices.

Mustard, in addition to stimula- ting the flow of digestive juicesaiso increases their power, with the re- trade sult that the lone meat fibres 8Y8 from quickly broken up; a mum bigger surface is exposed to the juices and are nourishment becomes available.

There are many ways of making Mustard. The House of Schwartz have experimented until they per- fected a formula which has been tested re-tested always with the same satisfy ng and proven results.

_ ..-~.--,-_-._,_.,.__.¢-.\.

plantation and the

and Bulgaria. ul experiment in

rm: scnwnn-rz FAMILY or PURE roon PRODUCTS

F YOII were a hundred years old you would remember when William Henry Schwartz we: roasting and grinding Coffee in a

building back of his residence on Brunswick Street, now part of the J

site of St. Patrick's Boys’ School in Halifax. Then came the intro- duction oi a line of high grade spices after his son William Edwin Schwartz succeeded to the business-to whose enterprise, pioneer- ing spirit and upright standards the present position of the firm is largely due.

Gradually as the Business expanded, and as existing products were successfully marketed throughout the Maritlmea, new lines were ‘added, new_ industries developed. In 1919, for example, Schwartz Mntabliehed the FIRST mill for grinding and blending Prepared ‘Mustard in Canada. And now it sells from coast to coast and has a sizable export market as well. Packaged Dates were another

_ introduction, the FIRST in the Marltimel. 1 Today Schwartz Products include the seventeen‘ different items

illustrated herewith, and as well the following: - Cocoa - Custard

- Powder-Cre-O-Tart—Gelatine-Herbs-Limo.Juice-Mayonnaise

Powder — Mlnoomoat — Pia Filling —- Preserved Ginger.‘

i Each of these twenty-seven products has met the exacting Schwartz

standards before it became s. member of the Schwartz family. And the reputation oer-nod since 1841 for purity and strength and flavour in all Schwartz products is your assurance of quality today.

"ﬂy ﬁdwatf; and l: gator’ j

From An Orchard To An Extract

Vanilla is an orchid in th land wher. it , when it reaches Canada it i‘; a bean, haveing lgegtwdriglrialjrlnzgialrscaatrlrgllg like these. From the beans the household extract is made. '3

Like peanuts, and equally strangely it seems to the lswnmx. tnpzouo. Coma. ‘im l)L‘ilC.'lI1l the around. 11s nurt- wiritr-zir-sg “hem .t is ultimately propnrctl in the tnpiccn plillltg for marketing in Canada be‘. s any such origin and gives no 1rd ltion of tLc srange and distant clinic front which it comes.

The tapioca plllli. grows bust in Java, that E st Iliilllin Inlillld where the NetiurlaxitLs GUVrlkllllltnl. has remained fr‘- from the Nazis.

Six or eggill. f rt tall, the piant has long and slcddci" root“ As a matter of fact lhr-y are so "hing like an car oi good corn in £21! Juar- ance. Trioy are crcanly '.\,'n.7<,- on lhe outside anti pure white on the in-

Sde. The material oi which they are composed is pracl. y all starch, in this tray resunrn l; the

potato and the pCdIllit so far as the food value is concerned.

Halifax. of course. being {l sca- Dfllt, recoil-cs those goods direct. And in peacetime fcw are the reg- ular lines 0i’ frc-izhters from the For East with lhoir cxmic cargoes ‘which do not luwc i_ . onvgﬂgn. “T15R15 I01‘ the Schwartz firm,

4'1

r?_\(,

m’ lflnser comes exclusively from glllllﬂ. though some atiil does. but ‘h: plant has been taken all over h" vzgrld-to south America. to m, ~N the West Indies, to Turkey m.” "ll! Africa; it is consumed u," "ﬁlly and. be it noted. where m; lire shortages, as ln Grmam. ‘h problem of providing a substit-

‘lll! ill the first I i

W. H. SCHWARTZ 8: SONS LIMITED ’ 1941

- HALIFAX. NOVA SCOTIA ‘